Fertilizer bossiness assessment - Cameroon

1. An overview
of
agriculture
in
Cameroon:
Food Crops -They include mainly grains and tubers.
In 2014-2017 alone, Maize represented 50% of grains, followed by rice (15%),
sorghum/Millet (30%) and other (5%). For tubers, the most consumed is cassava (60 % of all
tubers) followed by yam (40%).
Maize : It is grown by 1.5 million farmers across the all agro-ecological zones, over more than
1400,000 hectares (40% of total lands dedicated to food crops). the average yield was 1.5
tons/Ha.
Rice: Most of rice is grown in the different region. In 2018, Cameroon produced 3.15 lakh
tons of rice in 2.8 lakh ha and the average yield was 1.6 ton/Ha.
Sorghum and millet: Second-most grown grains 8.6 lakh Ha in terms of yield is nearly 1.5
tons/ Ha.
Cotton: Area- 2.29 lakh Ha with an average production 1.1 ton/ha
Pulses: Area: 417770 Ha, Total production: 225000 tons with average production 600 kg
Plantain/Banana: Cameroon cultivate banana and plantain in 3 Lakh Ha with an average
productivity 13ton/ha .
Roots and tubers: In this group mainly crops are Yam and Cassava where cassava is grown in
3.41 lakh Ha and the total production of cassava is 1117000 tons and yam production in
100000 Ha
Legumes: Cameroon produces Groundnut, beans, and cowpea. the country produced
318,000 tons of beans and cowpeas with an average production 1.1 ton/ha.
Cocoa: is almost cultivated in 7.5 lakhs Ha in Cameroon, with average productivity 500 kg/ha

2. Crop Wise Area and average productivity:
2 2
0.4
1
14.7
13
1.3 1 1.1 0.9
0.4
0
2
4
6
8
10
12
14
16
Average Productivity in Mt/Ha

3. No of Markets Total Size
Our Contacts
Market Size &
Distributors
Crops Major Fertilizers
Total No of
Markets=9
200000 T
Maize/Sorghum/Rice/Banana/Cotton
/Plantations/Vegetables
Urea 70 K,
NPK=37K/MOP=13/AS=28K//DAP
18K/AN-3K/Other
Potential
Markets= 4
100500
22700 T, with 36
Nos Dealers
Urea 38000 T/ NPK-19000 T/MOP-
8000/AS-17000/ DAP-8500 T/CAN-
5500 +Other
Balance Markets
Collective
Strength- 5
85000 T
No. Of Markets
with >10,000 T
Capacity = 7 Nos
10000 T
7 Markets=3637
Distributors @
23,000 T

4. Major Markets Fertilizer Break up Our Reach
Sr No
Market Name Size Crops Urea NPK DAP MOP No of Distributors Volume T % Reach
1
Douala 25000
Cocoa, bananas, plantain,
cassava, coffee, palm oil,
poultry, rubber, ginger,
pepper
10000 6000 5000 2000 0
0 0
2
Yaounde 45000
Cocoa, bananas, plantain,
cassava, coffee, palm oil,
14000 9000 6500 4500 0
0 0
3
Bamenda 15000
Maize/Sorghum/fruits/Veg 5000 4000 1500 2500 0
0 0
4
Baffoussam 35000 Maize/ Bean/ plantain/Vg/ Yam
13000 7000 12000 1000 21
12570 36
5
Garoua 20000
Maize/sorghum/ yam/Cotton 5000 8000 5000 500 7
5000 25
6
Maroua 25000
Maize/sorghum/ onion 8000 9000 4000 4
2050 8.2
7
Ngoundere 25000
Mazie/Millet/Cassava/ Yam/ 8500 7000 6500 5
3100 12.4
8
Ebolowa 5000
Maize/Gnut/Cassava/Mango 1500 2500 300 0
0 0
9
Bertoua 5000
Maize/Plantation/Veg 1000 500 700 300 0
0 0
Total 200000
36
22720 11.36

5. Presence
9 markets with 20000 T total size of market
High Potential Market= 7 Nos
(180000 T)
Priority Markets= 4 Nos with
100000 T Market Size
Urea 35% NPK=30% DAP 20% &
MOP=5%

6. Competition • Market & Competitors:
• Total Market Size of Cameroon is – 2 Lakh ton (Approximate)
• Now in this 2 lakhs Solevo do – 1.1 lakhs, Yara 34 K, Velia 17 K and
Afcott 7000 & ETG 3.5 k tons are biggest player in Cameroon market.
• The top selling products for Cameroon - Urea 38%, NPK 20%, AS 15%,
MOP 13 & DAP 10%.
Market players UREA NPK
Ammo
Sulphate
MOP DAP CAN
Pot
Sulphate
Grand Total
SOLEVO CAMEROUN SA 52000 600 19000 24000 17000 50 112650
YARA CAMEROUN SA 5500 26000 1500 1000 34000
VELIA SOCIETE 3300 5000 6810 900 100 200 16300
AFCOTT CAM 4500 2000 6500
ETG AGRI INPUTS
CAMETROON SARL
3000 500 3500

7. • Long season: For Cereals:
Maize/Sorghum/Millet/Veg/Cotton:
Oct/Nov/Dec NPK, Urea, DAP –Urea/
WSF/Liquid Fertilizer – Through Out the Year
• Maize: March/April & Nov/Dec
• Banana: Through out year
• Short Season: March/April:
Yam/CocoYam/Cassava, Potato,
onion/Maize/Sorghum/Millets etc
Peak Demand for Fertilizer &
Seasons:

8. Other Potential
crops;
• In 2018, The average fertilizer consumption for Cameroon was 13 kg/ha and used in mainly
cotton, Maize, Coffee, and vegetables.
• Can we target at least again 20 Commercial clusters X 1200 Hectares with potential of 5000 T
(Including Specialty Products to pilot in some progressive pockets may be 300-500 T)
• Highly Intensive HR planning with a futuristic view: Place a Sales Exec & 5 CSP (and with 4 Exec. 1
Agronomist) with 1200 Hectare ( 1 Ha= Addl. 100 Kg) (( Cluster=120 Tons X 25 Clusters= 3000-
5000 T))
• Potential Crops & minimum Fertilizer Market can be created: Additional 11750 T
- Ground Nut 450000 Ha out of which we can target 50,000 Ha X 1 Bag (50 Kg) NPK= 2500 T
- Banana/Plantain- 300000 Ha out 3 lakhs we can target 50,000 Ha X 2 Bags (50 Kg) (NPK Basal +
1 Bags Urea in Middle Stage/Fruiting Stage= 5000 T Urea
- Beans 290000 out of which we can approach 50000 Ha X 25 Kg NPK= 125 T NPK
- Cow Pea 2,00,000 out of which we can target 50000 Ha X 25 Kg/Ha NPK= 125 T NPK
- Rice- 250000 Ha out of which we can target 50000 Ha X 80 kg/Ha NPK = 4000 T NPK in north
region.

9. Feedback
from dealer
- My partner and I have already started to prospect for your product so if the
price is affordable, it will be easy for us to distribute it (Ahad Global IT).
- NSW Product Quality good-packaging is good, marketing strategy is good
(Ahad Global IT)
- There should be discount, or some offer which can attract customers.
- There should be an option for credit at least for 30 days.
- If you guys will work with farmers as few of other companies are doing it
will boost your fertilizer business
- You should approach to farmers community/group who are growing
commercial crops like Rice, Coffee, Cotton and Banana etc. if you promise to
buy their crop produce, they will use your fertilizers.
- Farmer don’t know about your product NSW should work on advertisement
also. To establish your product, you need to demonstrate your product.