Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Seo Project Management


Published on

Sarah Carlings Think Visibility March 2010 presentation, on project management for SEO

Published in: Business, Technology

Seo Project Management

  1. 1. Project Management For SEO <br />
  2. 2. Who Am I?<br />Sarah Carling (Goodwin)<br />Project Manager -Bloom Media<br />SEO Chick<br />@Yoshimi_s<br />
  3. 3. Maximise efficiency<br />Get faster results<br />Less stress<br />Profitability<br />Why bother?<br />
  4. 4. Project management is just making sure you know what you need to do, planning how you’re going to do it, and making sure you do what you planned to<br />
  5. 5. Project inception<br />Decide what needs doing<br />In SEO terms<br />Site audit <br />Client goals <br />Internal goals <br />
  6. 6. Project planning<br />Decide how you’re going to do what you need to do<br />This is the bit we’re going to look at today!<br />
  7. 7. Project Execution<br />Doing what you have said you’re going to do<br />This is the bit you’re already doing<br />
  8. 8. Project monitoring<br />Checking that you really are doing what you said you were going to<br />In SEO terms<br />Client reporting <br />Activity review <br />
  9. 9. Project completion<br />Reviewing if you did what you said you were going to<br />There is no such thing as a finished SEO project...completion in SEO is when we reach the stage where we need to re-audit.<br />
  10. 10. Project Inception<br />Planning<br />Audit<br />Execution<br />Reviewing<br />
  11. 11. Available resource<br />Total team man hours<br />Productivity rates<br />Areas of expertise<br />Total available time available per resource<br />
  12. 12. Available time<br />
  13. 13. Client requirements<br />
  14. 14. Work required<br />By resource<br />
  15. 15. Project items<br />Requires multiple stages<br />Or input from other resources<br />Can also be a task<br />
  16. 16. Site Audit Summary<br />
  17. 17. High Level<br />Microsoft Project<br />Toms planner<br />
  18. 18. Planned project<br />
  19. 19. Task<br />Can be completed in a single sitting<br />Doesn’t require additional resource<br />No dependencies<br />
  20. 20. Task Management<br />Intervals<br />Basecamp<br />
  21. 21. Each item on the project plan can be broken down to it’s relevant tasks<br />Time can be estimated, tracked and analysed<br />Update the project plans regularly<br />Monitor workload against skills, and adjust resource <br />
  22. 22. Any Questions?<br />