A quick overview of how global retailers are driving commerce using online content and customer engagement

1. CONTENT
TO COMMERCE
February 26, 2019

2. Content Important?
Why is

3. Content MUST add value
• Tips and tutorials help customers understand your products better
• Look-books bring a wow factor, help customers imagine how products will look in real world
• Blog content enables customers to engage with the story behind the brand
• Help communicate the history of the brand and
make customers feel part of something bigger
• Influence buying behavior
• User Generated Content drives social traffic

4. Example | Tips & Tutorials
VitaminShoppe has a great
video library where health
Enthusiasts talk about ways to
use products, and also share
inspiring stories. The videos
are closely integrated into the
commerce site, being included
on the PDP and Homepage

5. Example | Tips & Tutorials
What's Good by V is the
VitaminShoppe blog, providing
workout tips, recipes, user
stories and inspiration.
The header for both the
content platforms mirror the
ecommerce site, to ensure a
consistent user experience

6. Example | Lookbooks
BNY partners with
various designers to
publish Lookbooks.
These are
merchandized with
their latest products
and help with
conversion

7. Example | Blogs
The WINDOW is a curated
content blog. The navigation is
styled to match the BNY
ecommerce site.
Content is created by
personalities, designers, and
an in-house content team.

8. Example | Blogs
Influencers help create a buzz
about trends and drive traffic
to the ecommerce site

9. Example | Blogs
Details about events where
celebrities, designer partners,
and media influencers are
present are regularly updated.
This helps create a fresh
newness and brings in organic
traffic

10. Example | Blogs
An interesting way to slice
through a lot of the content is
to tag it to locations. In
addition, multiple contributors
add content about their
favorite places across multiple
cities over the globe. This has
given BNY a truly global
connect with its customers

11. Example | Brand History
Both Lancôme and Alpha have
created a beautiful and
engaging way to present the
brands’ history. This helps the
customers feel part of
something bigger than their
purchase

12. OUR SCALE
100% Successful delivery
11+ Progressive years
50+
150+ Digital experts
Successful roll-outs
25+ Global clients
BRANDS WHO TRUSTS US PARTNERSHIPS
Adapty is a leading digital commerce company. We drive customer engagement and business growth by implementing industry leading
ecommerce and content management solutions. We help customers adapt to rapidly changing business environment and demands. Our
teams excel in understanding customer needs and focus on offering them a customized solution at every stage.
About Adapty

13. Questions

14. THANK
YOU!
INDIA
Adapty Solutions Pvt. Ltd
A/38, Road No. 11, 2nd Floor,
Wagle Industrial Estate,
Thane West 400604, India
UAE
Adapty Solutions DMCC
Unit No.3696, DMCC Business Centre,
Level No.1, Jewellery & Gemplex 3,
Dubai, United Arab Emirates
USA
Adapty Inc.
20 Commerce Drive,
Suite #135
Cranford NJ 07016 , USA