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Break out session - Community development


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Break out session - Community development

  1. 1. Sustainability and Investment in Community Development<br />Archana- Cognizant Technology Solutions<br />Divya – Steria (India) Ltd<br />Jasmine – Suzlon Foundation<br />Vandana – GAIL (India) Ltd<br />
  2. 2. Industries we represent<br />Information Technology<br />Wind Energy<br />Natural Gas<br />
  3. 3. We will be discussing<br />Our key Stakeholders<br />Sustainability and Community Development connect in India<br />Community development interventions <br />Key Challenges<br />Case Studies<br />Conclusion<br />
  4. 4. Key stakeholders <br />Employees<br />Government<br />Investors <br />Society<br />Media<br />Company <br /> Environment<br />Civil Society <br />Organization<br />Community members<br /> who sold their land <br />Customers <br />Regulators<br />
  5. 5. Sustainability and Community Development connect<br />Natural capital<br />Financial capital<br />Raw <br />material<br />Investment<br />Infrastructure<br />Harmony <br />Social capital<br />Physical capital<br />skills<br />Human Capital<br />
  6. 6. Community development interventions <br />Health <br />Education<br />Livelihood<br />Civic Amenities<br />Natural Resource Management<br />
  7. 7. Key Challenges<br />Which community development intervention do you invest in? <br />How do you initiate a dialogue with the community ?<br />How do you integrate it with employees work culture?<br />How can one measuring and monetize the value of Intangible return on investment?<br />
  8. 8. Selection and Impact Analysis of Outreach Program<br />About the Program<br /><ul><li>Improving education of underprivileged sections of the society
  9. 9. Grassroots approach with employees referring and executing the projects</li></ul>Challenges<br /><ul><li>Wide ranging projects across geographies
  10. 10. ~ 500 projects in 2010 ranging from setting up labs to teaching at Juvenile home
  11. 11. How to pick the best projects which have maximum positive impact</li></li></ul><li>Evolving a CSR intervention package integrated with business cycle<br />About the program<br /><ul><li>Community development activities in the neighborhood along the gas pipe lines</li></ul>Challenges <br /><ul><li>Resistance of local villagers
  12. 12. Stakeholder engagement
  13. 13. Package of interventions</li></li></ul><li>Enhancing employee volunteering <br />About the Program<br /><ul><li>Empowering students with the tools to make students aware of their passion, potential and various career opportunities
  14. 14. Enabling employees to volunteer in meaningful programs</li></ul>Challenges <br /><ul><li>Motivating volunteers for the program
  15. 15. Creating a structured framework for employee volunteerism.</li></li></ul><li>Calculating the Social return on Investment (SROI)<br />About the Program<br /><ul><li>Transformative programs
  16. 16. Responsive programs
  17. 17. Proactive programs</li></ul>Challenges <br /><ul><li>Articulate the monetary value created by the intangibles outcomes of the programs
  18. 18. Giving a complete picture of the full impact of the investment
  19. 19. Telling the story of change</li></li></ul><li>In conclusion <br />Community Development is a key part of CSR programs in India<br />Must be designed based on local community dialogue and needs <br />Tools useful in selection and evaluation<br />Investment in community development is essential for long term sustainability of the business<br />
  20. 20. So it’s a hand up, not a hand out<br />It is not the business of good but GOOD BUSINESS<br />