2. HOW DO I ENVISION AIESEC IN THE CORPORATE ENVIRONMENT?
„I appreciate that AIESEC desires to strive “Through the partnership developed by
for the best, to reach performance in RBS with AIESEC Romania we want to
what they do. If they keep up the good invest in the education of young people
work and their contagious and promote the concept of sustainable
enthusiasm, AIESEC members could be development, with all three components:
among the leaders of the next environment, social and economic”
generation.” Georgeta Bora
Adela JansenHR Manager BRD Sustainable Coordinator RBS
“The AIESEC members that we interacted with, have been extremely proactive and
adapted to all of our needs, in a way in which all the events that we have
participated to, have been beneficial for our organization”
Monica Toni, HR Manager A&D Pharma
Deliver on promises.

3. HOW DO I ENVISION AIESEC IN THE CORPORATE ENVIRONMENT?
• AIESEC Romania is seen in the corporate environment through the eyes of our
partners.
•Our partners see us through the delivery of our partnership and through our
members.
Enthusiastic.
Integer.
Performing.
Leaders of the next generation
Beneficial
Adaptable
Strong connection with the external environment.
Deliver on promises.

4. 2014-2015
•Solutions providers
•Selling benefits
•Growing network
•Awareness
--------------------
2013-2014
2012-2013 •Strong long term partnerships
•Building capacity •Network of alumni and
•Develop partnerships partners
•Positioning AIESEC Romania •Strong AIESEC Romania brand
•Customized initiatives with partners -----------------
•Implementation
--------------------
61 600 cash + 21 000 cash
+52000
incomes

5. AREAS OF FOCUS FOR THE NEXT TERM
Long term Product
partnerships Development
Account
Management

6. Long term
partnerships
Deliver on promises.

7. Empowering the NGP
 Setting clear criteria and benefits for the NGP- Concrete benefits delivered through a structured NGP
 Creating customized packages with each partner from NGP
 Resigning and improving partnerships- Increase Delivery and Company satisfaction
Expanding the NGP
 Reconnecting with old partners
 Signing new partnerships based on Mc Budget- Better achievement of sales target
Expand in domains- Relevant partners for our needs
Smart selling- Endorsements from close partners, from alumni
Presence in the external environment- Events participation and organization

8. Product
Development
Deliver on promises.

9.  Building products according to the resources in the local markets and to the
needs on the MC market
Assessment on our partners needs, capitalizing on close partners feedback to
develop new products
Create initiatives with our partners
Product Packaging on Incoming GIP for each market
Products based on key benefits

10.  Develop our existing products and make them more valuable:
*external track for students, projects made by the participants, media and online
advertising
MC
Level  Develop a new product
Annual thanking event- close partners, alumni and companies we want to
partner with
 Products for all the key benefits
-Access to a international talent pipeline:
Incoming GIP Project
-Access to a national talent pipeline, Increase your employer branding
Direct connection with students and pupils:
More exclusive partnerships with companies for initiatives and projects LC Level
consisting in workshops with students and internships; customised Change IT
-Increase your brand awareness, Action on the CSR by developing
young people:
-Project with other NGOs

11. Account
Management
Deliver on promises.

12.  NGP
Develop the NGP Accounts, tracking on them and on the delivery
 Hot Accounts
Develop the relationships with the accounts that have potential to sign
 Account Management Plan
Account Managers from the MC
 Customer Care Plan and involvement of partners in AIESEC activities
Activities done with/for partners
Events participation and organization
 CRM
 New benefits