Social Retailing: Using Social Media To  Connect With More      Customers                            Victoria Gibson      ...
THE RETAIL REVOLUTION:•   Relationships Through Technology•   Social Media Is The New Storefront•   Expand Your Reach•   N...
you can stay the same:  But why not take advantage of faster,   cheaper, better?
If Social Media is the answer, why do less than 40% of businesses use it?  “Who’s Got The Time?”                          ...
start with facebook:
what’s possibleThe NewWebsite
create a facebook page - it’s easy!       www.facebook.com/pages/create.php
it all starts with timeline                                            Cover Image     LogoDescription                    ...
Facebook apps    Contests
Facebook apps     Shop
perfect posting ideas
CUSTOMER Service                   Message Button
free customer insights
How OFten to post?Daily Minimum - Twice A DayMix of Sales and Engagement       Pre-Schedule     Editorial CalendarIdea: Go...
How do you get the fans?                Ask & Answer Questions
GIVE THEM WHAT THEY WANT               Source:Yellow Pages Sensis 2012
THE FACEBOOK ALTERNATIVE TO           COUPONSYou can create these FREE!
PINTEREST: THE NEWCOMER
PINTEREST: THE NEWCOMER   Request an invite www.pinterest.com
merge online & offline The new retail customer uses        social media to     find things to buy, and businesses to buy th...
MEET YOUR CUSTOMERS WHERETHEY ALREADY ARE AND INVITE  “Social media makes it possible for consumers  to interact with busi...
discussion
Museum stores2aug2012
Upcoming SlideShare
Loading in …5
×

Museum stores2aug2012

224 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
224
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Museum stores2aug2012

    1. 1. Social Retailing: Using Social Media To Connect With More Customers Victoria Gibson www.victoriagibson.com.au
    2. 2. THE RETAIL REVOLUTION:• Relationships Through Technology• Social Media Is The New Storefront• Expand Your Reach• New Marketing Frontier
    3. 3. you can stay the same: But why not take advantage of faster, cheaper, better?
    4. 4. If Social Media is the answer, why do less than 40% of businesses use it? “Who’s Got The Time?” “Facebook or Twitter?” “How Do I Do It?”
    5. 5. start with facebook:
    6. 6. what’s possibleThe NewWebsite
    7. 7. create a facebook page - it’s easy! www.facebook.com/pages/create.php
    8. 8. it all starts with timeline Cover Image LogoDescription Apps
    9. 9. Facebook apps Contests
    10. 10. Facebook apps Shop
    11. 11. perfect posting ideas
    12. 12. CUSTOMER Service Message Button
    13. 13. free customer insights
    14. 14. How OFten to post?Daily Minimum - Twice A DayMix of Sales and Engagement Pre-Schedule Editorial CalendarIdea: Google Alerts
    15. 15. How do you get the fans? Ask & Answer Questions
    16. 16. GIVE THEM WHAT THEY WANT Source:Yellow Pages Sensis 2012
    17. 17. THE FACEBOOK ALTERNATIVE TO COUPONSYou can create these FREE!
    18. 18. PINTEREST: THE NEWCOMER
    19. 19. PINTEREST: THE NEWCOMER Request an invite www.pinterest.com
    20. 20. merge online & offline The new retail customer uses social media to find things to buy, and businesses to buy them from. THIS IS THE OPPORTUNITYUSE UNIQUENESS & CURATION TO YOUR ADVANTAGE
    21. 21. MEET YOUR CUSTOMERS WHERETHEY ALREADY ARE AND INVITE “Social media makes it possible for consumers to interact with businesses the way they often interact with family and friends” Gary Vaynerchuk www.victoriagibson.com.au victoria@victoria-gibson.com
    22. 22. discussion

    ×