Presentation + Hardware prototype + Software prototype for a 72 hour hackathon sponsored by The San Jose Tech Museum and operated by Startup Weekend

1. Victor Chiu!
David Neminroff !
Ethan Neminroff!
Raj Tut!
Rajesh Agarwal!
Ramya Baratam

2. CHALLENGE
Few, but meaningful
connections
Data Poor
Many, lower-quality
connections
History
Data Rich
In-Person Online

3. MAYA!
PATEL
Does not like talking to
people who are not
investors
Hates distractions to
get contact information
Loses a lot of contacts
because of lack of
follow up
Easily spot investors in
this weekend’s
conference
Have meaningful
conversations
Doggy owner/lover, Tech Savvy, Values Friendships
Designer at AirBnB
23 yrs
Frustrations Goals
I’m going to be next Mark
Zuckerburg in doggy
networking.
“
”
Maya is an entrepreneur with a
design background who’s looking for
potential investors to invest in her
new social network idea around pets.
Self Proclaimed !
Entrepreneur
based in
San Francisco, CA

4. WHAT IF…?
Designers, Developers, Investors, Organizers

5. Designers, Developers, Investors, Organizers
WHAT IF…?

6. Designers, Developers, Investors, Organizers
WHAT IF…?

7. Maya Raj
DEMO
Designer Investor

8. Maya Raj
DEMO
Designer Investor
Favorited
Connections
Recommended
raj.tut@gmail.com
victor@gmail.com
rajesh@gmail.com
maya@gmail.com
Near By Connections
Start Up Weekend
david@gmail.com
Connections

9. Maya Raj
DEMO
Designer Investor
Favorited
Connections
Recommended
raj.tut@gmail.com
victor@gmail.com
rajesh@gmail.com
maya@gmail.com
Near By Connections
Start Up Weekend
david@gmail.com
Connections
Klinked
Connections
Recommended
raj.tut@gmail.com
victor@gmail.com
rajesh@gmail.com
maya@gmail.com
Near By Connections
Start Up Weekend
david@gmail.com
Connections

10. Maya Raj
DEMO
Save to Phone, Queue for Follow-Up
Connections
Recommended
raj.tut@gmail.com
victor@gmail.com
rajesh@gmail.com
maya@gmail.com
Near By Connections
My Connections
david@gmail.com
Connections

11. OPPORTUNITY MARKET
3.5 Million !
Conference Attendees each year in the US
!
500K events per year
6% growth per year
Average conference ticket price $1,500
60% attend more than one conference
Overall industry worth about $150B annually
$400,000 market size
for augmented networking apps
70% (n=41)
Willing to pay > $12
$12 per badge
$100,000 expected annual net revenue
PRICING
Users
No other product
currently offers
these benefits.
3.5 Million x $12
= $42 Million
TAM

12. STRATEGY 1. Partner with event organizers and vendors (e.g., SXSW, CES)!
!
Customer analytics (e.g., demographics, activity, heat maps)
Visual experiments
Interactive display marketing
2. Offer the device for free to key networkers
(e.g., select media personnel, speakers, event organizers, and other VIPs)!
3. Direct Sales (e.g., online, at events)!
!

13. CUSTOMER !
VALIDATIONS
Awkward to say “No”
to someone when he/
she wants to connect
Two devices for
communication
!
Additional use
cases exist
INSIGHTS
Saying No Adoption Form Factor
Instead of connecting
instantly, we changed
to “star” contact to
connect later
Smarter
Recommendation
based on two way star,
conversation time
Changed it from a
badge to a clip on
KLINK!
FEATURES

14. MAKE REAL CONNECTIONS WITH

15. QUESTIONS?
Title Goes here
Klink Mobile App
Connections
Recommended
raj.tut@gmail.com
victor@gmail.com
rajesh@gmail.com
maya@gmail.com
Near By Connections
Start Up Weekend
david@gmail.com
Connections
Connections
Recommended
raj.tut@gmail.com
victor@gmail.com
rajesh@gmail.com
maya@gmail.com
Near By Connections
Start Up Weekend
david@gmail.com
Connections
Victor Chiu!
David Neminroff !
Ethan Neminroff!
Raj Tut!
Rajesh Agarwal!
Ramya Baratam
Klink Wearable

16. PROBLEM
STATEMENT//
TARGET!
USER
We at Klink are interested in improving the
networking experience. We believe that by
initially targeting young, motivated
professionals who have just entered the
industry are willing to spend money to have a
smoother, enriching experience networking
experience.

17. USER
RESEARCH
Finding the right people to talk to (by interests, profile, background)
Starting a conversation with a stranger
Connecting with people after meeting someone
Online Survey
In-Person Interview TOP 3 PAINPOINTS in the NETWORKING Experience
Identified a Networking Issue
95%
40%
30%
30%

18. USER
RESEARCH
greater than $30
greater than $12
Online Survey
40%
70%
BENEFITS

19. COMPETITIVE ANALYSIS

20. HOW IT WORKS
Signup Thru !
Mobile App
Attach the Wearable Click to Favorite
ed
Follow Up with !
Connections
EventHome

21. HOW IT !
WORKS
Visually identify
meaningful
connections from
across the room
Seamlessly download
contact information
Never miss a follow-up
opportunity again
BENEFITS
Better Search Easy of Use History