1. BuzzStream
Keep track of your relationships
Troy Boileau | SEO & Inbound Marketing Consultant

2. We’re in business because we believe that great brands need Featured in...
both voice and visibility in order to connecting people with
what matters.
A boutique, full-service digital marketing agency in Toronto,
Powered by Search is a PROFIT HOT 50-ranked agency that
delivers search engine optimization, pay per click advertising,
local search, social media marketing, and online reputation
management services.
Some of our clients...

3. General Thoughts

4. Change How You Think About Outreach
Give first, give generously, then ask.
Be genuine, be vulnerable, write as if writing to a close friend.
“Ask for leads and you'll get advice. Ask for advice and you'll
get leads.”
Think long-term, not scorched earth.

5. Walkthrough of BuzzStream

6. Websites People Tasks
Columns Filters Outreach
Projects Settings

7. How Not to Destroy BuzzStream

8. Properly Tag New Entries
Industry Influence (Low, High, Very High)
High (90%) vs. Very High (10%)
Tag (E.g. Travel)

9. Keep Information Updated
Contact Attempts
Do Not Contact
Friendship
Project Stage
New Information Via Contact

10. Due Diligence Before Outreach
History Tab
Friendship Stage
Tags
Industry Influence
High Quality Only

11. NOT Scorched Earth
Watch your frequency
Be personable, not a spammer
Have something to give, don’t beg

12. Adding New Websites

13. New Websites
Create a Public Client Folder
Create a Public Project in that folder
Add Contacts to the Project (BuzzMarker or Manually)
Tag the Website
Set the Industry Influence

14. Outreach

15. Outreach
Outreach -> Create Template
Dynamic Fields
Options while sending
Update Tags

16. Tasks

17. Tasks
From Dashboard
From Person or Website
Multiple at Once

18. Project Cycle

19. Project Cycle
Ensure you have enough contact information
Create and send a template (private)
Change Project Stage to Contact Attempt 1
Create Task to follow-up 3-4 days later
Follow-up and change Project Stage to Contact Attempt 2

20. Possible Responses
Complete Answer – Set Project Stage to YES
Promise to Follow Up – Set Project Stage to Contacted
No – Set Project Stage to NO

21. Use Case: Low Quality Guest Post

22. Low Quality Guest Post
Filter for Tag or Industry Influence
Don’t Burn Contacts
Remember to Set Tasks

23. Use Case: Amazing Guest Post

24. Amazing Guest Post
Long Term – Not Easy
Individual Emails
Don’t Burn Contacts.

25. Use Case: Group Post

26. Group Post
Great for Creating and Maintaining Relationships
Set Distribution Task
Don’t Burn Contacts.

27. Use Case: Advice from Expert

28. Advice from Expert
Great for Creating and Maintaining Relationships
Individual, Personable Email
Don’t Burn Contacts.

29. Advanced Usage

30. Advanced Usage
Prospecting
Link Monitoring
Advanced Filters

31. Questions?

32. Powered by Search
505 Consumers Rd #507
Toronto, ON M2J 4V8
(416) 840-9044