First Research Deck

1. Team DnV 1

2. Agenda
Background
Audience
Competition
Key Insights
Opportunities
2

3. Background
3

4. 4
“Commerialize electric vehicles,
starting with a sports car.”
2003 2019

5. 5
2003 2019
“Accelerate the world’s transition
to sustainable energy.”

6. Products_Car
Model S
Model 3
Model X
Model Y
Roadster
Semi
6

7. Products_Energy
Panels
Roof
Powerwall
Mega Pack
Power Pack
7

8. 8
Services_Digital
● “Over the Air” Diagnostics
● SmartAlerts
● Mobile Service

9. 9
Services_Physical
● Maintenance
● Repairments

10. $128,140
Residence in CA and FL
46 years old
84% male 16% female
10
Audience_Demographic
https://hedgescompany.com/blog/2019/03/tesla-model-3-demographics-income/

11. Hardcore loyal users
11
Audience_Psychographic
Fad users
Switchers

12. “It feels like it's from the future. Just smarter, faster
and more convenient than any car I've driven before.”
“The most revolutionary vehicle in our lifetimes.”
“Purchasing outright will likely be the cheapest
solution in the long run”
12
Brand Attitude & Behavior

13. Competition
13

14. VolkswagenHyundai
14
Chevrolet
Competition_Cars

15. 15
Vivint SolarFirst SolarSunrun
Competition_Solar

16. Key Insights
16

17. Tesla is striving to make sustainable and resourceful solar
energy a commonplace, rather than a privilege.
17
Key Insights_1

18. Tesla prioritizes its pursuit for standardized
clean energy at any cost.
18
Key Insights_2

19. Tesla brings the power of control and knowledge
of your car and energy, at your fingertips.
19
Key Insights_3

20. Opportunities
20

21. Expansion towards Northeast region
Create an open space for discussion and
collaboration
Aligning Tesla’s image with your mission
statement
21
Opportunities_Objectives

22. Northeast region becomes as popular as
California and Florida counterparts
22
Opportunities_Measuring Success
Expansion towards Northeast region
Create an open space for discussion and
collaboration
Aligning Tesla’s image with your mission
statement
Increased sustainable energy
awareness and engage conversation
Converting “fad” users and
“switchers” to “hardcore loyal users”

23. hank you.
23