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Balanced Scorecard

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Balanced Scorecard

  1. 1. Balanced Scorecard
  2. 2. Balanced Scorecard <ul><li>Financial Perspective: </li></ul><ul><ul><li>Return on capital employed </li></ul></ul><ul><ul><li>Operating margins </li></ul></ul><ul><ul><li>Economic value added </li></ul></ul><ul><ul><li>Cash flow </li></ul></ul><ul><ul><li>Sales growth </li></ul></ul>
  3. 3. Balanced Scorecard <ul><li>Customer perspective: </li></ul><ul><ul><li>Market share </li></ul></ul><ul><ul><li>Brand awareness and image </li></ul></ul><ul><ul><li>Customer satisfaction </li></ul></ul><ul><ul><li>Customer retention </li></ul></ul><ul><ul><li>Customer acquisition </li></ul></ul><ul><ul><li>Key-account rankings </li></ul></ul>
  4. 4. Balanced Scorecard <ul><li>Learning & growth perspective: </li></ul><ul><ul><li>Employee satisfaction </li></ul></ul><ul><ul><li>Employee retention </li></ul></ul><ul><ul><li>Development of skills </li></ul></ul><ul><ul><li>Knowledge management development </li></ul></ul><ul><ul><li>% revenue from new products/services </li></ul></ul><ul><ul><li>Number of employee suggestions </li></ul></ul>
  5. 5. Balanced Scorecard <ul><li>Business process perspective: </li></ul><ul><ul><li>Manufacturing costs </li></ul></ul><ul><ul><li>Manufacturing cycle time </li></ul></ul><ul><ul><li>Inventory management </li></ul></ul><ul><ul><li>Quality/reworking indices </li></ul></ul><ul><ul><li>Technological capabilities </li></ul></ul>
  6. 6. Balanced Scorecard <ul><li>Each perspective includes: </li></ul><ul><ul><li>Objectives </li></ul></ul><ul><ul><ul><li>Major objectives to be achieved </li></ul></ul></ul><ul><ul><li>Measures </li></ul></ul><ul><ul><ul><li>What will measure progress towards each objective </li></ul></ul></ul><ul><ul><li>Targets </li></ul></ul><ul><ul><ul><li>Specific target values for the measures </li></ul></ul></ul><ul><ul><li>Initiatives </li></ul></ul><ul><ul><ul><li>Action programmes to be initiated to meet objectives </li></ul></ul></ul>
  7. 7. Balanced Scorecard

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