Why look Korea for Digital Convergence_20100503

Understanding Digital Convergence in Korea

Yunho Chung (Veyond Partners)

Copyright © 2010 VEYOND PARTNERS

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means —
electronic, mechanical, photocopying, recording, or otherwise — without the permission of VEYOND PARTNERS
This document provides an outline of a presentation and is incomplete without the accompanying oral commentary and discussion.

- About Me and My Company
- What is Digital Convergence ?
- Digital Convergence in Korea
- Future of Digital Convergence

© 2010 Providing the Insights, Connecting the Industry
Veyond Partners. Strictly confidential 1 www.veyond.com

Yunho Chung, Managing Partner of Veyond Partners

Yunho Chung is Managing Partner of VEYOND PARTNERS which he founded in
2006. VEYOND PARTNERS’ main business model is to provide valuable
research/insights/trends, professional knowledge services of Korean TMT
(Telecom, Media & Technology) industry to the World.

He started VEYOND PARTNERS to response to the Global TMT community’s strong
need to know more on Korean TMT industry as he found that there were
insufficient services available to serve that needs. VEYOND PARTNERS is consisted
with seasoned professionals having extensive knowledge and experiences on TMT
Sector gained from global companies such as Accenture, Arthur D Little, AT
Kearney, Hyundai and KTF.

Prior to VEYOND PARTNERS, Yunho worked as a Management Consultant in
Accenture focusing on Communication & High Tech Industry and during his time
in Accenture he has done numerous projects serving clients in Wireless, Fixed,
Online Company and more. He holds Master Degree in Management from LSE
(London School of Economics).

Recently he appeared in several conferences/seminar/media including WSJ, CNN,
iMobicon, BCWW, Mobile Entertainment Market, Wireless World Forum, Radio
Television Hong Kong, Norwegian Institute of Journalism, SK Telecom delivering
the speech on mobile related topics such as Mobile TV, UGC, SNS, WiBro, Web 2.0
and Blogging.


VEYOND PARTNERS in World Media

Dec 8, 2008 Dec 11, 2008 Feb 25, 2010

Industry observers generally agree that mobile- In a statement, the commission said WIPI had Mobile TV is "not a failure but more of an
video services for both 3G and DMB have been brought some efficiency to South Korea’s cell ethnographic study" in a very mature
financially disappointing. phone market but left it out of step with the mobile market, says Yunho Chung, the
global development of phones based on newer founder of the Seoul-based Veyond
"We are very good at making technology types of software. Partners media consultancy, who has been
and new services," says Chung Yun-ho, a tracking the market for the past four-and-a-half
telecom industry consultant and managing “ The abolition of this rule means this years.
partner of Seoul-based consulting firm market is going to be more globalised “ In penetration and geographic reach, mobile TV
Veyond Partners. “ said Chung Yunho and industry is more of a success, Chung told CNN. But it has
But considering the business model wisely consultant at Veyond Partners in Seoul. been less successful economically, in part
is not something we are good at." because the dominating terrestrial TV players
didn't invest enough.


Explore VEYOND PARTNERS’ Web 2.0

www.koreaninsight.com www.youtube.com/veyond www.slideshare.net/Veyond www.twitter.com/koreaninsight


What is Digital Convergence?



Telecom Broadcasting

http://www.youtube.com/watch?v=kY31o4PINoo



Telecom Banking

http://kr.youtube.com/watch?v=bTfZemMDk7A


Why Digital Convergence?

Technology Development of Technology

Network Network becoming more Powerful

Consumer Needs becomes more sophisticated

Business Hard to Grow in their own fiedls


Korea’s Major TMT Players

Internet – Naver, SK Communications, Daum
Broadband – KT, SK BB, LG Telecom
Wireless – SK Telecom, KT, LG Telecom
Devices and Equipments – Samsung Electronics ,
LG Electronics


Korea, the Digital Laboratory of the Globe
CEO of Google, Eric Schmidt

Lesso ea
ns fro rs – Kor
When
Broad
m Sou
th Kor ign T rade Barrie
uth Korea band ea: USTR Fore
The future is So latest in world
's Meets AND
2004 , LABELING
Tech firms try out Indeed
, some the M
ass M RDS, TESTING
ety revenu operat arkeSTANDA ATION rned
most wired soci almos
e gro ors a
wth fro
m the
r e s tr u
g
t IFIC CERTusly conce
ment is se
rio
s is
ch 13, 2005 Korea,"
t
said broa all countrie switch gling to gen U.S. govern xclusionary practice
Mar
m ore popular in dband s still h to broa erate n The rn of e
"It's still much t becom ave a dband et that a patte
MSN lead produc
The lo long , an
es erge
ke Richardson,
n
Broo U.S. is not so Kore e exception a mass-marke way to go b d rting to em standards for new
t only that the a’s exp is Sou t phen efore sta g of ext genera
tion
manager. "It's no age
obile phone us other coun rience has
e th Kor
ea. omeno in the sett
in
e field of n
oadband. M n. ies in th
advanced in br qe
is bridging thuestion tries. W e wil
import
a technolog ons.
re either. MSN l focus nt implicatio mmunicati
is not so high he
s: W ha
ile phones, and Korea? Ho t has c here o ns for mobile co n
s and mob aused n three unicatio nced
two worlds of PC e have behav wh
ior? An as broadban the rapid pe critical Telecomm most adva actively
connectivity. W the world's , Korea is
Korea has that f in Korea, likemol.ey from d which pla d changed c netration in
n As one of ns markets
e of our stuf unicatio
incubated som d mobile e
-mai broadb yers a
re like onsumer telecomm s,
mobile instan t messaging an the
and? ly to m South commercializinthe waywireless technologie -
Korea leads g a ge
unched se rvices there that ake
July 28, variety of cutting -ed -do , an d W
We have also la y for."
2004 a2000 1ev
th o wor ld was not read "I didn't such ashow
realize IM 2000 cd m
T much, the Webing terrestrial and
had to offer
rest of Bre adband's future troduc
: Lessons from
South Korea to A, as w said in
until I got DMKorea," ell as Renck, V broadcasting.by
a programmer
C ital T
"I couldn't sed dig
training. satellite-baappreciate it until I got here
in South Korea, wh For years, the te
lecom industry ha and saw what true high-speed access does to
ere a combinatio s scrutinized deve change your perception of how fast information
created the world n of public suppor lopments
's most ubiquitous t and strong dem truly moves.“
saturated, there broadband networ and has
are new lessons k. Now that the m …
South Korea's br to be learned fro arket is
oadband provider m the South Kore Cumulative revenue from online content has
profitability. Instea s can no longer re an experience.
d, they must look ly on higher subs similarly exploded. Companies that provide online
networking and fa for new growth en criptions to fuel
ster broadband, gines, such as ho games and services like the Cyworld blogging site
vast network. Th and develop skills me
eir triumphs and beyond building an have penetrated all segments of society and
industry in other failures will contin d running a
countries. ue to provide less become a national obsession. Corporate
ons for the
executives chronicle their daily lives through
blogs.


déjà vu
Déjà vu is the feeling that you have
already experienced the things that are
happening to you now.


déjà vu ?


Technology Consumer

Network Business


Technology


Technology

http://www.youtube.com/watch?v=kGkPDXB4na0


Network

According to
a research by
Oxford
University
and Cisco
Systems in
2009…

* BQS=Broadband Quality Score


Consumer

Korea has also surpassed Japan in
iPhone user growth by its 500,000 user
increase within 4 months, whereas
Japan took 7 months to accumulate
500,000 users.

And Korea has 48 million population as
Japan has 138 million.


Business

Broadcasting VIDEO

Game
Media

Technology & Network

TELECOM
NEWS

Education E-Government


Broadcasting

Video IPTV
Game

Media

Telecom

News

E-Government

Education


Broadcasting
Internet TV
Video

Game

Media

Telecom

News

E-Government

Education


Broadcasting
MMORPG
Video

Game

Media

Telecom

News

E-Government

Education


Broadcasting
PMP (Personal Media Player)
Video

Game

Media

Telecom

News

E-Government

Education


Broadcasting
VoIP Phone
Video

Game

Media

Telecom

News

E-Government

Education


Broadcasting
e-democracy
Video

Game

Media

Telecom

News

E-Government

Education


Broadcasting

Video

Game

Media

Telecom

News

E-Government

Education


Broadcasting
Online-Learning
Video

Game

Media

Telecom

News

E-Government

Education


Future..

Game Motor

TV
Clean
Technology

Payment
Manufacturing
www.alpharising.co.kr

Internet Home


Q&A

yunho.chung@veyond.com
www.twitter.com/koreaninsight


Why look Korea for Digital Convergence_20100503

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