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31735605 summer-training-project-of-vodafone

  1. 1. SUMMER TRAINING PROJECT REPORT ONA Comparative Study of Mobile Services Provided By Vodafone & Other Telecom Company At Aanchal TelecomVodafone Ltd Company Siddharth Nager (UP) Submitted in the partial fulfillment of requirement for the award to degree of Master of Business Administration by U.P. TECHNICAL UNIVERSITY LUCKNOW SubmittedUnder Guidance of : Submitted to : Mr. Aushiesh Kumar Mr. Manoj Kumar SaxenaRegional Manger FacultyVodafone Ltd. Company DECT Business SchoolSiddharth Nagar -272207 Lucknow (U.P.) Submitted by Kumar Satyam Singh MBA - III Semester DCET Business School Lucknow
  2. 2. ACKNOWLEDGEMENT This project is an outcome of six weeks mandatory summer training, which Ihave to undergo for the partial fulfillment of the MBA program. I wish to put onrecord my sincere gratitude to the following person without whose support thecompletion of this project would not have been possible.With immense pleasure I am to present this project on “A Comparative Study ofMobile Services Provided By Vodafone & Other Telecom Company” At the veryoutset, I would like to express my profound sense of gratitude to the authorities ofvodafone Telecom Company Specially Mr. Aushiesh Kumar (R.M. of SiddharthNagar) stand for providing me opportunities to access the record on the basis ofwhich this project report stands. I express my special thanks to Mr. Manoj Sucshena (ProjectGuider) for guidance & encouragement in project maintenance. My heartiest thanks to my parent’s & Maa Santoshi has beenalways a source of unfailing support & encouragement in all the conditionof my life. Kumar Satyam singh MBA-IIIsemester
  3. 3. PREFACEThe summer training project work has an objective to makemanagement student familiar with real life business situation andgive an opportunity to the student to understand the theoreticalconcept of marketing in practical way.I am extremely happy to present the report before myrespected teacher the project report entitled to me is “AComparative Study of Mobile Services Provided By Vodafone &Other Telecom Company”As the Vodafone Ltd. is a biggesttelecom company of entire world. The competition is growing dayby day some other telecom services his situation to touchcompetitions and entry of foreign companies in India promoted meto do the work on the sales promotion market.In this project I have done the survey of Siddharth Nagar’s market intelecom aria.
  4. 4. TABLE OF CONTENTSS.No. Contents01. Introduction02. Company profile03. Product Profile04. Objective of study05. Research Methodology06. Data Analysis07. Conclusion08. Recommendation09. Questionnaire10. Bibliography
  6. 6. About Vodafone
  7. 7. We will be the communications leader in an increasingly connected worldVodafone Group Plc is the worlds leading mobile telecommunications company,with a significant presence in Europe, the Middle East, Africa, Asia Pacific andthe United States through the Companys subsidiary undertakings,jointventures, associated undertakings and investments.The Groups mobile subsidiaries operate under the brand name Vodafone. Inthe United States the Groups associated undertaking operates as VerizonWireless. During the last two financial years, the Group has also entered intoarrangements with network operators in countries where the Group does nothold an equity stake. Under the terms of these Partner Network Agreements, theGroup and its partner networks co-operate in the development and marketing ofglobal services under dual brand logos.At 30 June 2008, based on the registered customers of mobiletelecommunicationsVentures in which it had ownership interests at that date, the Group had269
  8. 8. million customers, excluding paging customers, calculated on a proportionatebasisin accordance with the Companys percentage interest in these ventures.The Companys ordinary shares are listed on the London Stock Exchange andthe Companys American Depositary Shares (ADSs) are listed on the NewYork Stock Exchange. The Company had a total market capitalisation ofapproximately £79 billion at 30 June 2008.Vodafone Group Plc is a public limited company incorporated in England underregistered number 1833679. Its registered office is Vodafone House,TheConnection, Newbury, Berkshire, RG14 2FN, England. HISTORY Vodafone over the years
  9. 9. Vodafone was formed in 1984 as a subsidiary of Racal Electronics Plc. Thenknown as Racal Telecom Limited, approximately 20% of the companys capitalwas offered to the public in October 1988. It was fully emerged from RacalElectronics Plc and became an independent company in September 1991, atwhich time it changed its name to Vodafone Group Plc.Following its merger with AirTouch Communications, Inc. (‘AirTouch’), thecompany changed its name to Vodafone AirTouch Plc on 29 June 1999 and,following approval by the shareholders in General Meeting, reverted to itsformer name, Vodafone Group Plc, on 28 July 2000.Key milestones in the development of Vodafone can be found in the followingsections, organized by year:2008Vodafone acquires a 70% stake in Ghana Telecom for $900 million
  10. 10. (July)Vodafone launches the M-Paisa mobile money transfer service onAfghanistans Roshan. Afghanistan is added to the Vodafone footprint.(February)2007A consortium led by Vodafone Group is awarded the second mobile phonelicense in Qatar (December). Vodafone agrees to acquire Tele2 Italia SpA andTele2 Telecommunication Services SLU from Tele2 AB Group. (October)Vodafone announces completion of the acquisition of Hutch Essar fromHutchison Telecommunications International Limited. (May)Safaricom, Vodafone’s partner in Kenya announces the launch of M-PESA, aninnovative new mobile payment solution that enables customers to completesimple financial transactions by mobile phone. (February)Vodafone agrees to buy a controlling interest in Hutchison Essar Limited, aleading operator in the fast growing Indian mobile market, (February)Vodafone announces agreements with both Microsoft and Yahoo! to bringseamless Instant Messaging (IM) services to the mobile which can beaccessed from both the PC and mobile handsets. (February)Vodafone signs a series of ground-breaking agreements which will lead to themobilizing of the internet. You Tube agrees to offer Vodafone customersspecially rendered You Tube pages on their mobile phones. With Google,Vodafone announces its intention to develop a location-based version of GoogleMaps for With eBay, Vodafone announces it is to offer the new eBay mobileService to customers, With MySpace.com Vodafone announces an exclusive
  11. 11. partnership to offer Vodafone customers a My Space experience via their mobilephones. (February).Vodafone reaches 200 million customers (January)2006Sale of 25% stake in Switzerlands Swisscom (December)Sale of 25% stake in Belgiums Proximus. (August)The number of Vodafone live! customers with 3G reached 10 million in March2006.We acquired Telsim Mobil Telekomunikasyon Hizmetleri (Turkey) in May2006.Launch of mobile TV capability and Vodafone Radio DJ, whichoffers apersonalized, interactive radio service streamed to 3G phones and PCs.3G broadband through HSDPA launched offering faster than 3G speeds.Japan business sold to SoftBank.‘Make the most of now’ global marketing campaign launched.Sir John Bond succeeds Lord MacLaurin as Chairman.2005We completed the acquisition of MobiFon S.A. (Romania) and Oskar Mobilea.c.(Czech Republic) (May). Launch of Vodafone Simply, a new easy -to-use serviceforcustomers who want to use voice and text services with minimum complexity(May).
  12. 12. Introduction of Vodafone Passport, a voice roaming price plan thatprovidescustomers with greater price clarity when using mobile voice services abroad2004We launched our first 3G service in Europe with Vodafone Mobile Connect3G/GPRS data card.We have 14 Partner Networks with new agreements in Cyprus, Hong Kong andLuxembourg.Vodafone live! with 3G launched in 13 markets (November).2003At the GSM Association Awards Ceremony in Cannes, France, we won themobile industrys most prestigious awards in two categories, Best ConsumerWireless Application or Service and Best Television or BroadcastCommercialfor its global consumer service, Vodafone live! Our premium handset forVodafone live!, the Sharp GX10, won the Best Wireless Handset Award for theSharp Corporation.Vodafone live! attracts 1 million customers in its first six months.Verizon Wireless and Vodafone co-operate on laptop e-mail, internet andcorporate applications access for the US and Europe.Arun Sarin succeeds Sir Christopher Gent as Chief Executive.
  13. 13. 2002We trial our global mobile payment system in the UK, Italy and Germany. Thetrial enables customers to purchase physical and digital goods using their mobilephone.We launch the first commercial European GPRS roaming service. Customersare able to seamlessly access services such as corporate e-mail, intranet andpersonalized information on their mobile phones, laptops or PDAs over GPRS.The Vodafone Group Foundation is launched, with plans to contribute £20million to community programmes, guided by the Group Social InvestmentPolicy.In October, we announce the launch of Vodafone live!, a new consumerproposition, and Mobile Office, a new business proposition. In November,Vodafone Remote Access is launched as part of Mobile Office. The service givesbusiness customers an easy way to connect to their corporate LAN to access e-mail, calendar and other business specific applications whilst on the move.2001We acquire Irelands leading mobile communications company, Eircell.Vodafone and China Mobile (Hong Kong) ltd (CHMK) sign a strategic allianceagreement.The Group completes the acquisition of a 25% stake in Swisscom Mobile.We introduce instant messaging to our networks, a faster and more efficient wayto communicate using text messages via SMS or WAP.
  14. 14. First global communications campaign launched in August. The campaignfeatures TV, cinema, print, online and outdoor media, each version asking thequestion, How are you?.First Vodafone Partner Agreement with TDC Mobil A/S, Denmarks leadingmobile operator. The agreement is the first of its kind in the mobile industry andmeans Vodafone and TDC Mobil will cooperate in developing, marketingandadvertising international roaming products and services tointernationaltravellers and corporate customers.We make the words first 3G roaming call (between Spain and Japan).2000On 4 February, terms are agreed with the Supervisory Board of Mannesmannby which Mannesmann would become a part of the Vodafone community. Thetransaction almost doubles the size of the Vodafone Group.The agreement to acquire Mannesmann AG receives European Commissionclearance on 12 April 2000.Verizon Wireless is launched in May, the combination of Vodafone AirTouchsand Bell Atlantics US cellular, PCS and paging assets.
  15. 15. Board Members • John Buchanan - Deputy Chairman • Andy Halford - Chief Financial Officer • Alan Jebson
  16. 16. • Nick Land • Anne Lauvergeon • Simon Murray • Luc Vandevelde • Tony Watson • Philip YeaBoard members • Sir John Bond • Andy Halford • Anthony Watson • Philip Yea • Vittorio Colao • Nick Land • John Buchanan • Alan Jebson • Anne Lauvergeon • Simon Murray • Luc Vandevelde
  17. 17. Chairman : Sir John Bond Meet the boardSir John Bond became Chairman of Vodafone Group Plc on 25 July 2006havingpreviously served as a Non-Executive Director.The Deputy Chairman, John Buchanan, is the nominated seniorindependentdirector and his role includes being available for approach or representationbydirectors or significant shareholders who may feel inhibited from raising issueswiththe Chairman. He is also responsible for conducting an annual review oftheperformance of the Chairman and, in the event it should be necessary,convening anannual meeting of the non-executive directors.The Company considers all it’ s present non-executive directors to befullyindependent. Read the terms of appointment for non-executivedirectors.The executive directors are Vittorio Colao (Chief Executive) and Andy Halford.
  18. 18. Chief ExecutiveVittorio ColaoVittorio Colao became Chief Executive of Vodafone Group Plc on 29 July 2008,having previously served as a Board Director.
  19. 19. John Buchanan - Deputy ChairmanBoard director since: 1 April 2003Board committees: Nominations and Governance Committee and AuditCommitteeJohn Buchanan is a member of the Nominations and Governance Committeeand ofthe Audit Committee and, solely for the purposes of relevant legislation, is theBoards appointed financial expert on that Committee. He retired from theBoard ofBP Plc in 2002 after six years as Group Chief Financial Officer and executivedirector following a wide-ranging career with the company. He was a member oftheUnited Kingdom Accounting Standards Board from 1997 to 2001. He is theDeputyChairman of Smith & Nephew plc and a non-executive director of AstraZenecaPLC and BHP Billiton.
  20. 20. Andy Halford - Chief Financial OfficerAndy Halford became the Chief Financial Officer of the Company in July 2005.Hejoined Vodafone in 1999 as Financial Director for Vodafone Limited, the UKoperating company, and in 2001, he became Financial Director for VodafonesNorthern Europe, Middle East and Africa Region. In 2002, he was appointedChiefFinancial Officer of Verizon Wireless in the US. Prior to joining Vodafone hewasGroup Finance Director at East Midlands Electricity Plc.
  21. 21. What we doMobile is always at the heart of what we do, but now we are moving intointegratedmobile and PC communication services.We are doing that in two ways – wirelessly through 3G and HSDPA (High-SpeedDownload Packet Access), but also using fixed line broadband services like DSL(Digital Subscriber Line).Our customers benefit from a complete Vodafone experience in and out of theirhomes and offices. They are notified about email with our consumer push emailservice, access existing instant messaging services on the move, and share imagesand video captured on their handsets.We offer a suite of products that, starting with voice calls, offers our customersanalternative to a traditional fixed telephone line. Vodafone Zuhause in GermanyandVodafone Casa in Italy, provide our customers with an easy-to-use mobileservice,
  22. 22. combined with low-cost fixed line telephony and DSL (Digital Subscriber Line)broadband. We have extended our reach into the office by delivering richerbusinessapplications and integrated fixed and mobile services, such as higher speedinternetaccess.With developments in technology we can provide integrated mobile andPCofferings to give our customers a consistent experience whether they are at homeoron the move.Products and Services • Voice • • Data • • Fixed and other services • • DevicesTechnology • How do mobiles work? • • Mobile evolution • • Network infrastructure • Privacy Policy | • • Terms & Conditions | • • Mobile Version
  23. 23. Data services We offer a number of products and services to enhance our customers’access to data services, including Vodafone live! for consumers as well as a suiteof products for business users such as Vodafone Mobile Connect data cards andinternet-based and corporate email solutions.Vodafone live! – Internet on Your MobileQuick stats:*2 million customersSimple and secure browsing of online servicesUnlimited browsing tariff availableVodafone live! offers 750,000 songsVodafone live! includes selection of latest games on handsetsMobile TV has an average of 850,000 subscribers a month“Internet on your Mobile” offers easy to use and secure browsing, includingGoogle search, an unlimited browsing tariff and access to some of the mostpopular online services.You can use your mobile to access and update your social networking profiles,view and upload YouTube videos, buy and sell items on eBay, and checklocations on Google Maps.You can also chat to friends easily with Yahoo! and MSN instant messagingusing an easy to use dedicated interface.Using the new Vodafone live! mobile and PC music player you can search formusic, artist pages and previews from a catalogue of more than 750,000 songs.
  24. 24. Music from some of the world’s greatest artists is available, with music securedfrom agreements with major record labels such as Sony BMG MusicEntertainment, EMI, Universal Music, Warner Music, as well as independentmusic labels.Mobile TV offers an average of 20 channels from both local and internationalbroadcasters. Vodafone has local agreements with broadcasters, such as theBBC, ZDF, RAI, Pro-Sieben, Channel 4 and RTL, as well as internationalbroadcasts from HBO, Fox, NBC Universal, Warner Brothers, UEFAChampions League, Vodafone McLaren Mercedes and MTV, ensuring diverseand relevant mobile content.Vodafone Mobile ConnectQuick stats:*2.7 million customersBuilt-in 3G broadband on 44 laptop models7.2 Mbps down and 2.1Mbps up using Vodafone Mobile Connect card with HSPAtechnologyVodafone Mobile Connect enables you to access the internet on your laptop orPC via Vodafone Mobile Connect data cards or Vodafone Mobile Connect USBmodems.Business customers can access services such as email, corporate applications andcompany intranets using the service.Vodafone Mobile Connect card:You can enjoy built-in 3G broadband from Vodafone across 44 laptop models,including Vodafone’s partners Acer, Dell, HP and Lenovo. Everything you needto make an internet connection from your computer using a mobile network isinstalled and configured, allowing you to work on the move.The Vodafone Mobile Connect card with 3G broadband offers enhanced speedswhich can be up to 7.2 Mbps downlink and up to 2.0 Mbps uplink by utilisingHSPA technology.Vodafone Mobile Connect USB modems:There are a range of Vodafone Mobile Connect USB modems with exclusivedesigns. The USB modems are “plug and play” compatible, allowing for a fastset up and making the device easy to use.
  25. 25. Privacy PolicyVodafone Group Plc (hereinafter referred to as "Vodafone" "us" "we" or"our") is committed to respecting your privacy and to complying withapplicable data protection and privacy laws. You can visit www.vodafone.com("Site") without disclosing any personally identifiable information aboutyourself.We have provided this Privacy Policy Statement to help you understand how wecollect, use and protect your information when you visit the Site. We wish tohelp you make informed decisions, so please take a few moments to read thesections below and learn how we may use your personal information.For the purposes of this Privacy Policy Statement "Vodafone Group" meansVodafone Group Plc and any company or other entity in which Vodafone GroupPlc owns (directly or indirectly) more than 15% of the issued share capital.You should read this notice in conjunction with the Terms and Conditions of usefor the Site.Personal Information CollectionWe endeavour to collect and use your personal information only with yourknowledge and consent and typically when you use services, make customerenquiries, register for information or other services, or when you respond tocommunications from us (such as questionnaires or surveys).The type of personal information we may collect could include, for example,your name and postal address, date of birth, gender, telephone and fax numbers,email address, and lifestyle and other information collected on registration orthrough surveys. If you choose to provide us with personal information it will beused in support of the intended purposes stated at the time at which it wascollected, and subject to any preferences indicated to you.You acknowledge that by providing data to us, you consent to the processing ofyour data in accordance with this Privacy Policy Statement.Access to your InformationYou can write to us at any time to obtain details of the personal information wemay hold about you.*Data Protection Manager (SAR)Vodafone LimitedVodafone HouseThe ConnectionNewburyRG14 2FNEngland
  26. 26. Please quote your name and address. We would be grateful if you could alsoprovide brief details of what information you want a copy (this helps us to morereadily locate your data).We will take all reasonable steps to confirm your identity before providing youwith details of any personal information we may hold about you.*we may charge GBP10.00 to cover the administration costs involved.Information SecurityPlease be aware that communications over the Internet, such asemails/webmails, are not secure unless they have been encrypted. Yourcommunications may route through a number of countries before beingdelivered - this is the nature of the World Wide Web/Intranet. Vodafone cannotaccept responsibility for any unauthorised access or loss of personal informationthat is beyond our control.Transferring your information outside of the European Economic Area**It may be necessary to transfer your personal information to other companieswithin the Vodafone Group located in countries outside of the EEA. This mayhappen where our servers or such companies are based outside of the EEA orwhere you use our services and products while visiting countries outside of theEEA. The data protection and other laws of these countries may not be ascomprehensive as those in the UK or the EU - in these instances we will takesteps to ensure that your privacy rights are respected.**The European Economic Area (EEA) currently comprises the Member statesof the European Union plus Norway, Iceland and Liechtenstein.Privacy SupportVodafone reserves the right to amend or modify this Privacy Policy Statement atany time and in response to changes in applicable data protection and privacylegislation.If you have any enquiry about Vodafones data protection and privacy policy orpractices, please write to:Data Protection ManagerUK RegulatoryVodafone LimitedVodafone HouseThe ConnectionNewburyRG14 2FNEngland
  27. 27. Terms & ConditionsPlease read these Terms and Conditions carefully. These are the general Termsand Conditions governing your access and use of this website ("Site"). If you donot agree with them, you should not proceed any further on the Site. Bycontinuing to use the Site and/or any of the services shown on the Site, you agreeto be bound by these Terms and Conditions.1. Use of content1.1 The services that we are providing to you via the Site consist of the Contentand the Functionalities available on the Site or otherwise provided to you as aresult of your use of the Site ("Services").1.2 You acknowledge and agree that you are only permitted to use the Site andthe Services as expressly set out in these Terms and Conditions or on the Site.1.3 You agree that the Site and the Services are for your own personal use onlyon a single computer or device.1.4 You may not • copy, disclose, modify, reformat, display, distribute, licence, transmit, sell, perform, publish, transfer or otherwise make available any of the Services or any information learned by you whilst using the Services or accessing the Site • remove, change or obscure in any way anything on the Site and/or the Services or otherwise use any material obtained whilst using the Site and/or Services except as set out in these Terms and Conditions • reverse engineer or decompile (whether in whole or in part) any software used in the Site and/or the Services (except to the extent expressly permitted by the applicable law) • copy or use any material from the Site and/or the Services for any commercial purpose • remove, obscure or change any copyright, trade mark or other intellectual property right notices contained in the original material or from any material copied or printed from the Site or obtained a result of the Services.1.5 Any use of caching, http accelerators such as Harvest, Squid, Netscape proxyor Microsoft Catapult, or similar technology is permitted, however, you have theresponsibility of ensuring you are viewing the most recent version of the web-page on content.
  28. 28. 1.6 You may establish a link or "deep link" to the Site from your site, providedthat you have obtained Vodafones prior written consent and that in Vodafonessole discretion, the context is relevant and the link or its description is notdetrimental to Vodafone.2. Your Obligations2.1 You warrant that you will only use the Site and the Services in accordancewith these Terms and Conditions and in an appropriate and lawful manner andby way of example and not as a limitation, that you shall not (and shall notauthorise or permit any other party to):2.1.1 receive, access or transmit any Content which is obscene, pornographic,threatening, racist, menacing, offensive, defamatory, in breach of confidence, inbreach of any intellectual property right (including copyright) or otherwiseobjectionable or unlawful;2.1.2 circumvent user authentication or security of any host, network or account(referred to as "cracking " or "hacking") nor interfere with service to any user,host or network (referred to as "denial of service attacks") nor copy any pagesor register identical keywords with search engines to mislead other users intothinking that they are reading Vodafones legitimate web pages (referred to as"page-jacking") or use the Site or the Services for any other unlawful orobjectionable conduct. Users who violate systems or network security may incurcriminal or civil liability and Vodafone will at its absolute discretion fully co-operate with investigations of suspected criminal violations, violation of systemsor network security under the leadership of law enforcement or relevantauthorities;2.1.3 use the Site and/or the Services to advertise or offer to sell any goods orservices for any commercial purpose without Vodafones written consent;2.1.4 knowingly or recklessly transmit any electronic Content (including viruses)through the Site and/or the Services which shall cause or is likely to causedetriment or harm, in any degree, to computer systems owned by Vodafone orother Internet users;2.1.5 hack into, make excessive traffic demands, deliver or forward chain letters,"junk mail" or "spam" of any kind, surveys, contests, pyramid schemes orotherwise engage in any other behaviour intended to inhibit other users fromusing and enjoying the Site and/or the Services or any other web site, or which isotherwise likely to damage or destroy Vodafones reputation or the reputation ofany third party.2.2 You acknowledge that chat, discussion group or bulletin board services andsimilar services that may be offered by Vodafone ("Public Communication
  29. 29. Services") are public communications and your communications may beavailable to others and consequently you should be cautious when disclosingpersonal or sensitive information or any information which may identify you.Vodafone is not responsible for, and does not control or endorse any Content ofany Public Communication Services.3. Your InformationVodafones usage of your personal information is governed by the VodafoneGroups Privacy Policy Statement (link to privacy policy at the foot of this page),which forms part of these Terms and Conditions.4. Proprietary rights4.1 All Trade Marks used on the site and/or the Services are the trade marks ofVodafone or one of the Vodafone Group companies. You shall only make fairuse of the Trade Marks and will not use the Trade Marks, whether design orword marks: (1) as or as part of your own trade marks; (2) in a manner which islikely to cause confusion; (3) to identify products to which they do not relate; (4)to imply endorsement or otherwise of products or services to which they do notrelate; or (5) in any manner which does or may cause damage to the reputationof Vodafone or the Trade Marks.4.2 You acknowledge and agree that the Services and the Site or any partthereof, whether presented to you by Vodafone, advertisers or any third partyare protected by copyrights, trademarks, service marks, patents, or otherproprietory rights and laws. All rights are expressly reserved.4.3 You are only allowed to use the Site and the Services as set out in theseTerms and Conditions and nothing on the Site and/or the Services shall beconstrued as conferring any licence or other transfer or rights to you of anyintellectual property or other proprietary rights of Vodafone, any member of theVodafone Group or any third party, whether by estoppel, implication orotherwise.4.4 You hereby grant to Vodafone a perpetual, irrevocable, royalty-free, world-wide licence to reproduce, transfer, modify, adapt and/or publish any Contentprovided by you to us by email, post or otherwise on the Site and/or the Servicesas Vodafone sees fit and without notice to you, unless you have indicatedotherwise in such communication.
  30. 30. 5. Costs5.1 Use of the Site is currently free. However, Vodafone reserves the right tocharge for access to part or all of the Site in the future, subject to giving youclear notice when entering any part to which charges apply. Some services maybe chargeable as indicated on the Site and in any accompanying terms andconditions.5.2 You will need to provide all equipment necessary to access the Site and theServices on the Internet and be liable for the payment for the local telephone callcharges at the rates published by the telephone operator with whom you makeyour local calls or any other Internet access charges to which you may besubject. If your equipment does not support relevant technology including butnot limited to encryption you may not be able to use certain Services or accesscertain information on the Site.6. Liability for content6.1 It is your sole responsibility to satisfy yourself prior to using the Site and theServices in any way that they are suitable for your purposes and up to date. TheServices are periodically updated and you should check the Site and the Servicesregularly to ensure that you have the latest information. You should also refreshyour browser each time you visit the Site and the Services to ensure that youdownload the most up to date version of the Site and the Services.6.2 The Site and the Services are provided on an "as is" basis. Although everyeffort has been made to provide accurate information on these pages, neitherVodafone, nor any of its employees, nor any member of the Vodafone Group,their suppliers, nor any of their employees, make any warranty, expressed orimplied, or assume any legal liability (to the extent permitted by law) orresponsibility for the suitability, reliability, timeliness, accuracy or completenessof the Content or any part thereof contained on the Site or the Services.6.3 You acknowledge that Vodafone is unable to exercise control over thesecurity or subject matter of Content passing over the Site or via the Servicesand Vodafone hereby excludes all liability of any kind for the transmission orreception of infringing Content of whatever nature.6.4 Please read the sections headed "Cautionary Statement Regarding Forward-Looking Statements" and "Principal Risk Factors and Uncertainties" inVodafone Group Plcs Annual Report for the year ended 31 March 2008 for adetailed explanation of forward-looking statements and a review of the reasonswhy actual results and developments may differ materially from those expressedor implied by these forward looking statements.
  31. 31. 6.5 Any information contained in this Site on the price at which ordinary sharesor American depository shares in Vodafone Group Plc have been bought or soldin the past, or the yield on such shares, should not be relied upon as a guide tofuture performance.7. Liability for third party content7.1 The Site contains links to the web sites, web pages, products and services alsooperated by Vodafone or the Vodafone Group and you agree that your use ofeach web site, web page and service is also subject to the terms and conditions, ifany, contained within each website or web page or attached to any products orservices. These Terms and Conditions shall be deemed to be incorporated intoeach set of terms and conditions. In the event that there is any conflict, the termsand conditions contained with the relevant website or webpage or attached tothe relevant products or services shall prevail over these Terms and Conditions.7.2 Vodafone assumes no responsibility for and does not endorse unlessexpressly stated, Content created or published by third parties that is includedin the Site and the Services or which may be linked to and from the Site.7.3 The Site and/or the Services may be used by you to link into other websites,resources and/or networks worldwide. Vodafone accepts no responsibility for theContent, services or otherwise in respect of these and you agree to conform tothe acceptable use policies of such websites, resources and/or networks.7.4 Subject to Clause 11 you agree that Vodafone does not generally and is notrequired to monitor or edit the use to which you or others use the Site and theServices or the nature of the Content and Vodafone is excluded from all liabilityof any kind (to the extent permitted by law) arising from the use of the Services,and in particular but without limitation to the foregoing, the nature of anyContent. Notwithstanding the foregoing, Vodafone reserves the right to edit, baror remove any Services and/or Content, at any time as Vodafone in its solediscretion believes to be necessary in order to prevent any breach of these Termsand Conditions or any breach of applicable laws or regulations.8. Exclusion of liability8.1 Nothing in these Terms and Conditions shall act to limit or excludeVodafones liability for death or personal injury resulting from Vodafonesnegligence, fraud or any other liability, which may not by applicable law belimited or excluded.8.2 Vodafone shall use its reasonable endeavours to ensure the maintenance andavailability of the Site and the Services but availability may be affected by yourequipment, communication networks, too many people trying to use
  32. 32. communication networks or the Internet at the same time or other causes ofinterference and may fail or require maintenance without notice.8.3 Neither Vodafone nor any member of the Vodafone Group shall be liable forany special, indirect or consequential damages or any damages whatsoever,whether in an action of contract, negligence or other tortious action, arising outof or in connection with the performance of or use of Services available on theSite and in particular, but without limitation to the foregoing, Vodafonespecifically excludes all liability whatsoever in respect of any loss arising as aresult of:8.3.1 use which you make of the Site and the Services or reliance on Content orServices or any loss of any Services or your Content resulting from delays, non-deliveries, missed deliveries, or services interruptions; and8.3.2 defects that may exist or for any costs, loss of profits, loss of your Contentor consequential losses arising from your use of, or inability to use or access or afailure, suspension or withdrawal of all or part of the Site and the Services atany time.8.4 All conditions or warranties which may be implied or incorporated into theseTerms and Conditions by law or otherwise are hereby expressly excluded to theextent permitted by law.8.5 Your only remedy under these Terms and Conditions is to discontinue usingthe Site and the Services.8.6 Vodafone makes every effort to ensure the security of your communications.You are however advised that for reasons beyond our control, there is a risk thatyour communications may be unlawfully intercepted or accessed by those otherthan the intended recipient. For example, your communications may pass overthird party networks over which we have no control. The Internet is not a secureenvironment. Unwanted programs or material may be downloaded without yourknowledge.9. Indemnity by you9.1 You hereby agree to fully indemnify and to hold Vodafone harmless fromand against any claim brought by a third party resulting from the use of the Siteand the Services or the provision of Content to Vodafone by you and in respectof all losses, costs, actions, proceedings, claims, damages, expenses (includingreasonable legal costs and expenses), or liabilities, whatsoever suffered orincurred directly of indirectly by Vodafone in consequence of such use of the Siteand the Services or provision of Content or your breach or non-observance ofany of these Terms and Conditions.
  33. 33. 10. Variation10.1 Vodafone reserves the right to modify the Site and/or the Services orsuspend or terminate the Site and/or the Services or access to part or all of themat any time.10.2 Vodafone reserves the right to revise these Terms and Conditions at anytime. Such variations shall become effective two weeks after being posted on theSite. By continuing to use the Site you will be deemed to have accepted thevaried Terms and Conditions.11. Monitoring/recording of communicationsMonitoring or recording of your calls, emails, text messages or othercommunications may take place in accordance with the law, and in particularfor Vodafones business purposes, such as for quality control and training, toprevent unauthorised use of Vodafones telecommunication systems and toensure effective systems operation and in order to prevent or detect crime.12. Termination12.1 Vodafone may elect to suspend, vary or terminate the Services and the Siteimmediately and without prior notice at any time for repair or maintenancework or in order to upgrade or update the Site and the Services or for any otherreason whatsoever.12.2 Vodafone may elect to terminate the Services or your access to the Siteforthwith on breach of any of these Terms and Conditions by you, or ifVodafone ceases to offer the Site and the Services for any reason whatsoever.13. General13.1 Governing Law and Jurisdiction - These Terms and Conditions aregoverned by and construed in accordance with the laws of England and Walesand you hereby submit to the non-exclusive jurisdiction of the English courts.13.2 Severability - These Terms and Conditions are severable in that if anyprovision is determined to be illegal or unenforceable by any court of competentjurisdiction such provision shall be deemed to have been deleted withoutaffecting the remaining provisions of these Terms and Conditions.13.3 Waiver - Vodafones failure to exercise any particular right or provision ofthese Terms and Conditions shall not constitute a waiver of such right orprovision unless acknowledged and agreed to by Vodafone in writing.
  34. 34. 13.4 Representations - You acknowledge and agree that in entering into theseTerms and Conditions you do not rely on, and shall have no remedy in respectof, any statement, representation, warranty or understanding (whethernegligently or innocently made) of any person (whether party to these Termsand Conditions or not) other than as expressly set out in these Terms andConditions as a warranty. Nothing in this Clause shall, however, operate to limitor exclude any liability for fraud.13.5 Assignment - You in entering into these Terms and Conditions undertakethat you will not assign, re-sell, sub-lease or in any other way transfer yourrights or obligations under these Terms and Conditions or part thereof.Contravention of this restriction in any way, whether successful or not, willresult in the Services being terminated by Vodafone forthwith. Vodafone mayassign these Terms and Conditions in whole or in part to any third party at itsdiscretion.13.6 Rights of Third Parties - A person who is not a party to this Agreement hasno rights under the Contracts (Rights of Third Parties) Act 1999 or otherwise toenforce any Clause of this Agreement.13.7 Force Majeure - Vodafone shall not be liable in respect of any breach ofthese Terms and Conditions due to any cause beyond its reasonable controlincluding but not limited to, Act of God, inclement weather, act or omission ofGovernment or public telephone operators or other competent authority orother party for whom Vodafone is not responsible.14.Neither an audit nor a review provides assurance on the maintenance andintegrity of the website, including controls used to achieve this, and in particularwhether any changes may have occurred to the financial information since firstpublished. These matters are the responsibility of the directors but no controlprocedures can provide absolute assurance in this area.Legislation in the United Kingdom governing the preparation and disseminationof financial information differs from legislation in other jurisdictions.15. Definitions
  35. 35. "Content"means all data, information, material and content, including but not limited totext, pictures, photographs, software, video, music, sound and graphics;"Services"has the meaning given to it in Clause 1.1;"Functionalities"means the services offered on or via the Site;"Terms and Conditions"means the contract between Vodafone and you incorporating these terms andconditions;"Trade Marks"means the word or mark "Vodafone", however represented, including stylisedrepresentations all associated logos and symbols and combinations of theforegoing with another word or mark;"Vodafone"means Vodafone Group Plc, whose registered office is at Vodafone House, TheConnection, Newbury, RG14 2FN, England and may also be referred to as "we"or "us" in these Terms and Conditions;"Vodafone Group"means Vodafone Group Plc and any company or other entity in which VodafoneGroup Plc owns (directly or indirectly) more than 15% of the issued sharecapital;"you"means the visitor to the Site that enters into these Terms and Conditions (and"your" shall be construed accordingly).
  36. 36. Our business integrityThe Board supports high standards of corporate governance which are criticalto our business integrity and to maintaining investors trust in our Company.Board of DirectorsBiographies of all Board members and information about the Board anddirector changes.Board CommitteesComposition and activities of all three principal Board committees.Executive CommitteeInformation on the Executive Committee and biographies of members.ComplianceDetails of Vodafone Group Plcs compliance with the UK Listing Authority’sCombined Code, and information regarding the impact of the Higgs Review andSarbanes-Oxley Act.Code of ethicsIn accordance with SEC rules published following the Sarbanes-Oxley Act of2002, the Company has adopted a written code of ethics applicable to theCompanys senior financial officers, including the Companys principalexecutive officer.Disclosure Committee CharterThe Company has a Disclosure Committee reporting to the Chief Executive andChief Financial Officer. The Committee has responsibility for reviewing andapproving controls and procedures over the public disclosure of financial andrelated information.Memorandum of AssociationFull text of the Memorandum of Association of the Company.
  37. 37. Articles of AssociationFull text of the Articles of Association of the Company, adopted at the AGM in2008.Investor FAQsAnswers to common questions from Vodafone shareholders.Directors shareholdingsInformation about changes in directors shareholdings can be found in theRegulatory News (RNS) feed from the London Stock Exchange.
  38. 38. Business PrinciplesOur Vision and Values guide the way we act. Our Vision is to be the world’smobile communication leader – enriching customers’ lives, helping individuals,businesses and communities be more connected in a mobile world. Our Valuesare about how we feel – in other words the Passions that make us the companywe are.One of our four corporate Values is Passion for the world around us:"We will help the people of the world to have fuller lives - both through theservices we provide and through the impact we have on the world around us."At the start of 2002, we introduced a set of ten Business Principles to make ourVision and Values happen. These define our relationships with all ourstakeholders and govern how Vodafone conducts its day-to-day business.Our Business Principles apply to all Vodafone operating companies (majorityowned businesses). We also promote the Principles to our associate companies(where Vodafone holds a minority stake) and business partners. ChiefExecutives are responsible for ensuring application of the Principles within theirbusiness.Every employee is expected to act in accordance with the Business Principles. Ifemployees have concerns about the application of the Principles, they can asktheir local human resources managers for further advice, or contact the GroupHuman Resources Director or the Group Audit Director. We are incorporatingtraining on our business principles into our employee induction process.Internal audits in 2002-03 show they have been communicated to over 90% ofemployees.Read the Business Principles Policy in full in the Corporate Responsibilitysection.
  39. 39. Executive CommitteeChaired by Vittorio Colao, this committee focusses on the Groups strategy,financial structure and planning, succession planning, organisationaldevelopment and Group-wide policies.Representatives of the Executive Committee as of 1 October 2008:Vittorio Colao, Chief ExecutivePaul Donovan, CEO Central Europe, Middle East, Asia Pacific and AffiliatesMichel Combes, Chief Executive Officer, Europe RegionAndy Halford, Chief Financial OfficerSteve Pusey, Chief Technology OfficerStephen Scott, Group General Counsel and Company SecretarySimon Lewis, Group Corporate Affairs DirectorWarren Finegold, Chief Executive, Global Business DevelopmentFrank Rövekamp, Chief Marketing OfficerTerry Kramer, Group HR Director and Chief of Staff
  40. 40. Board committeesThe standing Board committees are the Audit Committee, the Nominations andGovernance Committee and the Remuneration Committee.Note: Further information regarding the activities of these committees can befound in the Corporate Governance section of the Vodafone Group Plc AnnualReport for the year ended 31 March 2008.The report is available in Annual Reports.Audit CommitteeUnder its terms of reference the Committee, whose membership is made upentirely of independent directors, is required, amongst other things, to reviewthe Companys results and financial statements, review the activity of theinternal and external auditors and monitor compliance with statutory and listingrequirements.Members:Nick Land (Chairman)Dr John BuchananAlan JebsonAnne LauvergeonNominations and Governance CommitteeThe Committee provides a formal and transparent procedure for theappointment of new directors to the Board and normally engages externalconsultants to advise on prospective Board appointees. The quorum for meetingsis three members of the Committee, at least one of whom will be the Chairman.The Committee meets at least twice a year, with further meetings whennecessary. The Committee reports to the Board on a regular basis and has thepower to employ the services of such advisers as it deems necessary to fulfil itsresponsibilities.Read the full terms of referenceMembers:Sir John Bond (Chairman)Vittorio ColaoLuc VandeveldeDr John Buchanan
  41. 41. Remuneration CommitteeThe Committee, whose membership is made up entirely of independentdirectors, is responsible to the Board for the assessment and recommendation ofpolicy on executive remuneration and packages for individual executivedirectors.Read the full terms of referenceMembers:Luc Vandevelde (Chairman)Simon MurrayTony WatsonPhilip Yea
  42. 42. IPR statement on next generation mobile network technologiesVodafone has a long history of active engagement in standards that lay thefoundation of our industry. As such, we continue to be conscious of the fact it isnecessary to incorporate and encourage contribution of IPR into standards toensure continued innovation, whilst also critical in terms of the viability ofstandards-based products.Currently, the members of the 3rd Generation Partnership Project (3GPP) arestandardising a next generation mobile radio technology called Long TermEvolution (LTE).In parallel, NGMN Ltd. is actively consolidating requirements on candidate nextgeneration mobile technologies. As part of this effort, Vodafone is closelyworking with its industry partners creating awareness and transparency aboutIPR and the impact of IPR licensing on future products and services.Vodafone welcomes the industry transition towards full, open disclosure of IPRroyalty expectations from all industry partners.In support of this openness Vodafone makes the following statement:"Vodafone anticipates next generation mobile technology to provide dataconnectivity for a much wider range of devices than just mobile phones andnotebooks. All sorts of consumer electronic devices, and also IT, domesticappliances, cars, containers etc. will become connected as part of their keycapabilities.While Vodafone respects that holders of IPR built into standards deserve a faircompensation for their R&D efforts, this reward needs to support the success ofthe technology in an increasingly competitive market. This leads us to believethat the IPR licence structure for any next generation mobile technology shouldbe based on the component price of the radio module built in or attached todevices.Vodafone is committed to licensing its next generation mobile radio essentialpatents (subject to reciprocity) on fair, reasonable and non-discriminatory(FRAND) terms, free of charge."
  43. 43. Differences from NYSE corporate governance practicesIndependenceThe NYSE rules require that a majority of the Board must be comprised ofindependent directors and the rules include detailed tests that US companies must usefor determining independence. The Combined Code requires a companys board ofdirectors to assess and make a determination as to the independence of its directors.While the Board does not explicitly take into consideration the NYSEs detailed tests,it has carried out an assessment based on the requirements of the Combined Code andhas determined in its judgement that all of the non-executive directors areindependent within those requirements. As at the date of this Annual Report, theBoard comprised the Chairman, four executive directors and eleven non-executivedirectors.CommitteesUnder NYSE rules, US companies are required to have a nominating and corporategovernance committee and a compensation committee, each composed entirely ofindependent directors with a written charter that addresses the Committeespurposeand responsibilities. The Companys Nominations and Governance Committee andRemuneration Committee have terms of reference and composition that comply withthe Combined Code requirements. The Nominations and Governance Committee ischaired by the Chairman of the Board, and its other members are non-executivedirectors of the Company and the Chief Executive. The Remuneration Committee iscomposed entirely of non-executive directors whom the Board has determined to beindependent. The Companys Audit Committee is composed entirely of non-executivedirectors whom the Board has determined to be independent and who meet therequirements of Rule 10A-3 of the Securities Exchange Act. The Company considersthat the terms of reference of these committees, which are available on its website aregenerally responsive to the relevant NYSE rules but may not address all aspects ofthese rules.Corporate governance guidelinesUnder NYSE rules, US companies must adopt and disclose corporate governanceguidelines. Vodafone has posted its statement of compliance with the Combined Codeon its website. The Company also has adopted a Group Governance Manual whichprovides the first level of the framework within which its businesses operate. Themanual is a reference for Chief Executives and their teams and applies to all directorsand employees. The Company considers that its corporate governance guidelines aregenerally responsive to, but may not address all aspects of, the relevant NYSE rules.
  44. 44. Statement of corporate governance policyThe Board of directors of the Company is committed to high standards ofcorporate governance, which it considers are critical to business integrity and tomaintaining investors trust in the Company. The Group expects all its directorsand employees to act with honesty, integrity and fairness. The Group will striveto act in accordance with the laws and customs of the countries in which itoperates; adopt proper standards of business practice and procedure; operatewith integrity; and observe and respect the culture of every country in which itdoes business.The Combined CodeThe Companys ordinary shares are listed in the United Kingdom on the LondonStock Exchange. As such, the Company is required to make a disclosurestatement concerning its application of the principles of and compliance with theprovisions of the revised Combined Code on corporate governance (the"Combined Code"). For the year ended 31 March 2006, the Board confirms thatthe Company has been in compliance with the provisions of section 1 of theCombined Code. The disclosures provided below are nevertheless intended toprovide an explanation of the Companys corporate governance policies andpractices.US listing requirementsThe Companys ADSs are listed on the NYSE and the Company is, therefore,subject to the rules of the NYSE as well as US securities laws and the rules of theSEC. The NYSE requires US companies listed on the exchange to comply withthe NYSEs corporate governance rules but foreign private issuers, such as theCompany, are exempt from most of those rules. However, pursuant to NYSERule 303A.11, the Company is required to disclose a summary of any significantways in which the corporate governance practices it follows differ from thoserequired by the NYSE for US companies. A summary of such differences is setout below. The Company has established a Disclosure Committee withresponsibility for reviewing and approving controls and procedures over thepublic disclosure of financial and related information, and other proceduresnecessary to enable the Chief Executive and Chief Financial Officer to providetheir Certifications of the Annual Report on Form 20-F that is filed with theSEC.Section 404 of the Sarbanes-Oxley Act of 2002 (US) requires the Company toannually assess and make public statements about the quality and effectivenessof its internal controls over financial reporting. As a non-US company, Vodafoneis first required to report on its compliance with section 404 for the year ended31 March 2007. Managements report must describe conclusions about theeffectiveness of the Companys internal control over financial reporting based onmanagements evaluation as of the end of the Companys most recent fiscal year.
  45. 45. The Company has established a Steering Committee to provide strategicdirection to the Companys section 404 compliance efforts and a ProgrammeManagement Office which monitors progress and provides detailed guidance tothe compliance teams that have been set up in the Groups subsidiaries andcentral functions. The Companys Audit Committee also plays an active role inmonitoring these efforts. The Audit Committee receives progress updates at eachof its meetings as well as a bi-annual status presentation from the ProgrammeManagement Office. The Companys external auditors have been consultedthroughout the project and will continue to be involved as the Company finalisesits review.The Company has reviewed the structure and operation of its "entity level"control environment: the overarching structure of review and monitoringessential to the management of its business.Each of the Companys subsidiaries and central functions has ensured that therelevant processes and controls are documented to appropriate standards,taking into account the guidance provided by the US Public CompanyAccounting Oversight Boards Auditing Standard No. 2 and subsequent SECStaff Questions and Answers related to the standard. The approach taken hasbeen to identify the key financial reporting processes so that, in aggregate, theCompany has reasonable assurance regarding the reliability of its financialreporting and the preparation of financial statements.The Company is making satisfactory progress on the work required to enable itto report on its compliance with section 404 at 31 March 2007.The Company has also adopted a corporate Code of Ethics for senior executive,financial and accounting officers, separate from and additional to its BusinessPrinciples, described below.Information about changes in directors shareholdings can be found in theRegulatory News (RNS) feed from the London Stock Exchange.
  46. 46. PRODUCT PROFILEBASIC SERVICES  Clip  Call Hold/call waiting  Call conference  Clir  Itemised Bill (Post Paid)  SMS  Call Barring (CBARR) (Post Paid)
  47. 47. CALLER LINE IDENTIFICATION PRESENTATION (CLIP)Clip identifies the caller by displaying the number of the caller on the handset. Thisallows you the benefit of accepting or rejecting the call; although, at times caller LineIdentification may not appear due to technical problems in the originating network.CALL HOLD/ CALL WAITThis feature allows you to receive or make another call, while you are already busywith a call, without disconnecting it . You can receive or make a second call, byputting the first call on hold. You billed for both the calls. You can activate callwaiting by using the menu of your cell phoneCALL CONFERENCE (CC)This feature allows you to have a teleconference with up to five people at the sametime, from wherever you are. You can conference with either cellular or landlinephones, including STD and ISD calls. To make a conference call simply make yourfirst call. Then put the first call on hold and dial the next number. To conference,scroll through the handset menu and select the conference feature. Now your call areconnected . to invite another person follow the same steps again Note:  Call conference is a handset dependent feature  You are charged for the time on hold and conference
  48. 48.  The originator of the calls will be charged for all the calls initiated by him.To use the facility you need to activate the “call waiting” feature on your handset.CALLER LINE IDENTIFICATION RESTRICTION (CLIR)Now, with CLIR you can restrict your cellular phone number from beingdisplayed on the receiver’s cellular phone. This means, you can maintaincomplete confidentiality of your number. This feature might not function acrossoperator networks, but will definitely restrict caller ID when called within thesame cellular operator network’s Mobile numbers.ITEMISED BILLINGAn itemized bill gives you the details of all calls made and received, and of all theother facilities you availed of, on your mobile number during a month. It alsocarries details of the number called/ received, time and date of the call, durationand the amount charged.SHORT MESSAGING SERVICEThis feature allows you to send and receive messages to and from, respectively;almost all national and international cellular operators. SMS allows you access toservices lime receiving stock quotes, horoscopes, Jokes messages, email, newsand many others. It comes as an in built feature to all Vodafone subscribers.Vodafone offers an array of Services that help you manage your calls better. Fromcaller Identification to call waiting, from call divert to call conference Vodafone
  49. 49. redefines convenience. Most of these features are optional and can be availed of on request and carry a nominal subscription charge. To activate any feature call our customers care or visit any Vodafone ‘n’ U Showroom. CALL DIVERT (CD) With call Divert, you can divert an incoming call to another cell phone (be it Vodafone or Airtel/ Essar or BSNL cellular Phone ) or even a landline number (within Andhra Pradesh local dialing list). You can divert your calls.VALUE ADDED SERVICESJust when you thought you had the cake, we made it possible for you to eat it too.Introducing THE VODAFONE Value Added Services, a vibrant bouquet of "littleconveniences" "small pleasures" "bits of happiness" "dollops of infotainment" and allthose "itsy bitsy" wants of yours that together make up THE BIG SMILINGPICTURE. SMS based services to Voice based ones, the vodafone range cuts across allmodes of communication to ensure the BEST VALUE for your money.So be it downloading the latest ring tones or sharing the freshest of blonde jokes, be itchecking the status of your cousins train arrival time or arranging a pick up for yourbosss delayed flight, vodafone hands you the power to do it all.
  50. 50. You could also book a surprise movie ticket or deliver those dainty dandelionsfor your date or access the latest cricket scores or some serious stock information; ormaybe even play downloadable games or chill out with some zany chats with buddieson-line. VODAFONE S VALUE ADDED SERVICES ARE AS INNOVATIVE AND EXCITING AS YOUR DESIRES. VALUE ADDED SERVICES - UTTAR PRADESH (E) SMS SERVICES -  vodafone Buzz - Subscription Services - 4560456  SMS Short Code  Text Messaging  Dynamic Voice Mail ServiceGPRS/EDGE  vodafone Buzz - Subscription Services - 4560456  SMS Short Code  Text Messaging  Dynamic Voice Mail Service
  51. 51. VOICE  Say vodafone -456  Ganesha Speaks - 181  Back ground Music VODAFONE GPRS – THE INTERNET ON THE MOVE VODAFONE vodafone’s 3G compatible network supports general Packet radio service (GPRS) and EDGE, which allows you to access internet websites and information portals on your mobile, making it possible to stay informed and remain truly connected in this dynamically changing and competitive environment. Gone are the days when connecting to a website from the mobile took as long as 2 – 3 minutes. GPRS compatible handsets ensure that as a user, you are “ always on”. There is no need for a dial up connection or any ISP connection. Now you can now carry the world Wide Web in their pocket – the vodafone world. Read email, get stock quotes, check the weather, read the latest news and even chat with friends and “Buddies” on Idea Network, yahoo, MSN and ICQ while on the move. One of the mind – blowing applications on GPRS/EDGE in multimedia Messaging Service (MMS). Vodafone is among the pioneers in
  52. 52. the country to provide MMS. This latest innovation in the area of mobile communication provides you the ability to communication provides you the ability to communicate not just in voice or text but also in full color images. Now you can send your emotions to your near and dear ones; with photographs, attach voice clips and append text too. Just in case the receiver does not have on MMS handset, even then the photographs can be accessed from our website http.//www. vodafone co.in// for your convenience, we have also created a library of photo album and voice clips, from where you can choose and send photographs. Further, you can also compose your own MMS message on the above – mentioned website and send it across to a cellular phone or any e-mail ID. With the introduction of GPRS on its networks, vodafone also supports the use of the GPRS phone as a modem, providing busy lap top armed executives, like most of you; the opportunity to log in wirelessly while “ on the go” . thus now you can surf the Internet using our GPRS connectivity with your computer.ADVANTAGE OF VODAFONE GPRS High speed and “ always on “ internet on the move Internet access on prepaid also Liberation from the shackles of dial - up or ISP connection.
  53. 53.  Receive voice calls or SMS even while logged on to GPRS. Revolutionary concept of charging - only for what you send and receive Offers MMS, a platform to communicate not just in voice or text but also in full color images.
  54. 54. MARKETING RESEARCH - AN INTRODUCTIONMarketing basically consist of spotting the need of customers and meetingthem in the best possible manner. Marketing Research plays key role in thisprocess. It helps the firm acquire a better understanding of the consumer, thecompetition & The marketing environment. It also aids the formulation ofmarketing Mix.Today carrying out research relating to customers products and marketrequires specialized skills sophisticated techniquesDEFINITION OF MARKETING RESEARCH: “Marketing research is the systematic gathering recording andanalyzing of data about problems relating to the marketing of goods andservices. “ AMERICAN MARKETING ASSOCIATION
  55. 55. CLASSIFICATION OF MARKETING RESEARCH PROBLEM The various marketing research problem can be classified based on the subject matter of research as shown below:- 1. Research on Product 2. Research on Market 3. Research on consumer 4. Research on advertisement and Promotion 5. Research on distribution 6. Research on Price 7. Research on competition 8. Research on Sales method Research on Products includes studies on the competitive position of a product /brand : the level of consumer acceptance of a products/ brands etc. consumer research includes. Studies on consumer behavior. Buyer Motives consumer loyalty. Consumer resistance etc. Research on market includes market share analysis demand analysis determining market characteristics, market segmentation studies . Analysis of market territories etc.
  56. 56. Characteristics, market segmentation reveals trends in competition,evaluates the marketing progress of majors competitors. Shops their strengthsand weakness and analysis their vs. Performance. Research on distribution includes studies on distribution policiestransportation, warehousing etc. Research on advertisement and promotion includes studies onadvertising effectiveness, studies on media and their relative effectiveness andcost- benefits of sales promotion etc.
  57. 57. MAIN STEP INVOLVED IN MARKETING RESEARCH1. Defining the marketing problem tom be tackled and identifying the marketing research problem involved in the task2. Specifying the information requirement3. Developing the research design & research procedure.4. Gathering the information5. Analyzing the Information & Interpreting it in terms of the problem being tackled.6. Preparing the Research report
  58. 58. TECHNIQUES OF MARKETING RESEARCH Marketing Survey:- Marketing survey is one of the most widely used M.R. Techniques market survey is at times viewed as synonyms with market research. It is just one method of collecting the marketing information required for carrying out a given marketing research task.
  59. 59. STEPS IN MARKET SURVEYPLANNING THE SURVEY 1. Problem definition 2. Selection of the survey method 3. Sampling 4. Questionnaire development 5. Pilot surveyFIELD WORKS 1. Selection and training of investigator 2. Collection of data 3. SupervisionANALYSIS AND INTERPRETATION OF DATA 1. Editing 2. Tabulating, Processing & Interpreting data 3. Statistical analysis & InterpretingREPORT MAKING 1. Summarizing findings & Recommendations 2. Report writing
  61. 61. OBJECTIVE OF SURVEY This Survey is designed to bring about a sharpunderstanding of the market potential fortelecommunication products. The corporate support todifferent brands. The study is made to assess andaccess the consumer desire from versatile anglesleading to skim out the potentially of marketstrengthening Vodafone cellular action plan meetingfuture target not only this much but it also makes agesture to assess the current to rest competitors oftelecommunication. The following are the main objectives of thissurvey:1. To find out the degree of market potentiality for Idea.2. To study the present and future needs of mobile along with corporate support to a particular brand of telecommunication connection in comparison to other competitor of telecom.
  62. 62. 3. To study the impact of attributes like price quality of connectivity and services etc. for preferring a particular brand of telecommunication connection.4. To assess the potentiality of respondent as future target customer for Vodafone telecommunication.
  63. 63. OBJECTIVES OF THE RESEARCH The main aim of research is to find out the truthwhich is hidden and which has not been discovered yet.Though yet each research study has its own specificpurpose thesis can be:-1. To gain familiarity with a phenomenon or to achieve new insights into it (exploratory or formative research).2. To portray accurately the characteristics of a particular individual situation or a group (descriptive research).3. To determine the frequency with which some thing occurs or with which it is associated with something else (diagnostic research).4. To test a hypothesis of a casual relationship between variables (hypothesis- testing research).
  64. 64. TYPES OF THE RESEARCH The basic types of Research are as follows:1. Descriptive Research: The major purpose of this research is salespromotion activities in telecom with special Reference toidea Cellular.2. Analytical Research: In this Research the researcher has to use factsor information already available and analyze these tomake a critical evaluation of the material.3. Applied Research: It aims at finding a solution for an immediateproblem facing a society or a industrial / businessorganisation.4. Fundamental Research: It mainly concerned with generalization and withthe formulation of a theory.
  65. 65. 5. Quantitative Research: It is based on the measurement of quantity oramount. It is applicable to phenomena that can beexpressed in terms of quantity.6. Qualitative Research: It is concerned with the qualitative phenomenon isphenomena relating to or involving quality or kind.7. Conceptual Research: It is related to some abstract ideas or theory.8. Empirical Research: It is data based research coming with conclusions,which are capable of being verified by the observationand experiment.9. Diagnostic Research: Such a research follow case study method or indepth approaches to reach the basic casual relation.
  66. 66. 10. Exploratory Research: The objective of this research is the developmentof hypothesis rather than their testing. My Research: My research is for “ Viability and Presence oftelecom product at non telecom outlets withreference to Allahabad city" which is being done bymyself first time for "Vodafone cellular" so my researchis exploratory research.
  67. 67. RESEARCH PROCESSFormulating the Research Problem ↓ Extensive Literature Survey ↓ Preparing the Research Design ↓ Determining Sample Design ↓ Collection the Data ↓ Analysis of Data ↓ Preparation of Report
  68. 68. Function of Research Design1. Statement of evidence needed to solve the problem.2. Anticipation of what will be done with the data to provide answer to problem.3. Specification of evidence from where it will be obtained and how.4. Statement of basic schemes whereby answers will be revealed and validated.5. A guide for the calculation and approval of the feasibility and cost of project.6. Provision of blue prints or plan 6 or guiding the work. Types of Research Design There are three types of Research Design.1. Research Design in case of exploratory research studies.2. Research Design in case of descriptive and diagnostic research studies.3. Research design in case of hypothesis- testing research studies.
  69. 69. My Research DesignMy research was exploratory research so I amdiscussing only exploratory research design. Inexploratory research design hypothesis is developed onthe basis of the influencing variables which areavailable. The main purpose to do research design is tofind new ideas for which the researcher must alwaysremain alert. There are three principles stages ofexploratory research design.First Stage: Survey of secondary information sources.Second Stage: Interview with knowledge persons.Third Stage: Examination of situation that are analysesto the problem.Sampling Design: It refers to the technique or the procedure theresearcher would adopt in selecting item for the sample.Different Types of Sample Designs:There are basically two types of sample designs:1. Non- probability sampling.2. Probability sampling.
  70. 70. My Sampling Design:For the survey of Vodafone cellular in the SiddharthNagar city. Methods of Data CollectionThere are two types of data:1. Primary data2. Secondary data.Primary Data:The primary data are those which are collected a freshand for the first time and thus happen to be original incharacter.Secondary Data:In the case of secondary data the nature of datacollection work is merely that of complication.Collection of Primary Data:1. Observation Method.2. Interview Method.3. Through questionnaire.4. Through schedules.
  71. 71. Collection of Secondary Data:1. Various Publication of the Central, State and local government.2. Technical and trade journals.3. Book magazines and newspapers.4. Report and publications of various associations connected with business and industry, bank stock exchange etc.5. Reports prepared by research scholars, universities economists etc. in different field.Collection of My Secondary DataIn my research study I used only primary data and Icollected it through the questionnaire methods, Icollected these data from Siddharth Nagar.Limitation of Research Report1. The finding of this survey were made on the basis of the data provided by the people.2. We have to collect the information according to the convenience of the people hence the data may not be accurate.
  72. 72. RESEARCH METHODOLOGYPreplanning is sin qua non for any kind of work.Preliminary preparation leads to reach closer to thesuccessful achievement of the target. Initially the topicof work upon was decided and basing on which certainimitative to minimize the gap between planning andachievement was taken. Finally a questionnaire wasframed in such a fashion focusing certain mostimportant points.(a) Large no. of customer.(b) Availability of various telecom and non telecom outlet.(c) Quality of coverage for existing outlet.(d) Total no. of existing telecommunication user and their level of satisfaction.(e) Availability of basic amenities in a particular city / town / village.(f) Finally assessing the exact living standard of the people in a particular city / town / village.Data Surface : Primary Data.Research Approach : A survey of telecom and nontelecom outlet.
  73. 73. Research Instrument : Schedule A schedule was prepared and used for collection the primary data. The schedule consisted of question related to:- (a) Usage of telecommunication connection and their coverage connectivity. (b) Availability of various accessories of telecommunication. (c) Present condition of existing telecommunication system. (d) Availability of various towers in the particular area. Objective Schedule: To gather the full detail to arrive at the present and accurate living standard. Comparison to other telecom with special reference to idea. Sample Size: 500Structured questionnaire help in collection data, (Primary data). Secondarydata were collected by the internet (www.vodafone.com).
  74. 74. For Telecom Outlets Are you selling Sim card? Yes No 72% 28% 28% No ye s72%
  75. 75. Which type of sim service Provided ?Pre Paid Post Paid Both 70 % 20 % 10 % 10% 20% Pre Paid Post Paid Both 70%
  76. 76. Are you sell recharge voucher’s ? Yes No 68% 32% 32% Yes No 68%
  77. 77. Which kind of recharge vouchers sell mostly ?Paper Recharge Electronic Recharge Both 45 % 30% 25 % 25% Paper Recharge 45% Electronic Recharge Both 30%
  78. 78. How many Network available at your outlet ?Two Four Six All available10 % 35 % 25 % 30 % 10% 30% Two Four 35% Six All available 25%
  79. 79. Which Network you prefer to sell ?Hutch BSNL Idea Airtel Tata Reliance30% 20% 10 % 20% 08% 12% Hutch 30% 20% BSNL Idea 20% Airtel Tata 08% 10% 12% Reliance
  80. 80. What’s the consumer need and demand at you outlet ?Better service Better scheme Both of them 25 % 35 % 40 % 25% 40% Better service Better scheme Both of them 35%
  81. 81. Do you have any problem with any service provider ? Yes No 39 % 61% 39% No Yes 61%
  82. 82. Would you like to prefer those service provider who providebetter service and attractive margin ? Yes No 90 % 10 % 10% Yes No 90%
  83. 83. Are you satisfy with the current Vodafone plans and service ? Yes No Can’t say 35 % 25 % 40 % 35% 40% Yes No Can’t say 25%
  84. 84. For Non Telecom outletsDo you sell Sim & Recharge?Yes No70% 30% 30% Yes No 70%
  85. 85. Why don’t you sell recharge to your existing customer?Financial Problem Unawareness of Unavailability of Other reason Schemes Service39% 24.5% 16.5% 20.% Financial P roblem 20.00% 39% Unawareness of S chem es 16.50% Unavailability of S ervice Other reason 24.50%
  86. 86. Do you know the attractive margins & schemes?Yes No59% 41% 41% Yes No 59%
  87. 87. Is there any demand of Sim & Recharge?Yes No Upto some extant60% 30% 10% 10% 30% No Yes Upto some extant 60%
  88. 88. Does you existing loyal customers have use of mobile?Yes No83.60% 16.40% 16.40% Yes No 83.60%
  89. 89. Would you like to sell Sim & Recharge when your customerdemands?Yes No90% 10% 10% Yes No 90%
  90. 90. LIMITATIONS There are different reason in the different tomarkets for not using the Vodafone cellular. Thelimitations which was found by me are as under.1. Lack of proper advertisement and hoarding Vodafone cellular are firstly emphasizing on the urban area & developed markets only.2. Lack of towers of the Vodafone cellular in many places.3. Lack of regular visit is the small markets.4. Lack of information provided by the company to the rural area people.5. Lack of taking interest in the eastern U.P. region.
  91. 91. RECOMMENDATIONSVodafone cellular is the growing and big competitiveindustries, today in telecommunication sector there aremany company, like BSNL, Airtel, Reliance and now idea& TATA has also launched his telecommunicationservice TATA Indicom, so, Vodafone has to face manycompetition in the market in the case of sales promotionactivities in telecom with special reference to vodafonecellular, so, Vodafone has improve thee tower in theRural area also I want to recommended to Vodafonecellular to established there tower as fast as they can doso, Vodafone is a big and stable company so they haveto improve themselves as a good telecom serviceprovider.
  92. 92. PROMOTION Another one of the 4Ps is promotion. Thisincludes all of the tools available to the marketer formarketing communication. As with Neil H.Bordensmarketing mix, marketing communications has its ownpromotions mix. Think of it like a cake mix, the basicingredients are always the same. However if you varythe amounts of one of the ingredients, the final outcomeis different. It is the same with promotions. You canintegrate different aspects of the promotions mix todeliver a unique campaign. The elements of thepromotions mix are:  Personal Selling  Sales Promotion  Public Relations  Direct Mail  Trade Fairs and Exhibitions  Advertising
  93. 93.  Sponsorship The elements of the promotions mix are integratedto form a coherent campaign. As with all forms ofcommunication. The message from the marketer followsthe communications process as illustrated above. Forexample, a radio advert is made for a car manufacturer.The car manufacturer (sender) pays for a specific advertwith contains a message specific to a target audience(encoding). It is transmitted during a set of commercials froma radio station (Message / media). The message isdecoded by a car radio (decoding) and the targetconsumer interprets the message (receiver). He or shemight visit a dealership or seek further information froma web site (Response). The consumer might buy a car orexpress an interest or dislike (feedback). Thisinformation will inform future elements of an integratedpromotional campaign. Perhaps a direct mail campaignwould push the consumer to the point of purchase.Noise represent the thousand of marketing
  94. 94. communications that a consumer is exposed toeveryday, all competing for attention.The Promotion Mix Let us look at the individual components of thepromotions mix in more detail. Remember all of theelements are integrated to form a specificcommunications campaign.1. Personal Selling Personal Selling is an effective way to managepersonal customer relationships. The sales person actson behalf of the organization. They tend to be welltrained in the approaches and techniques of personalselling. However sales people are very expensive andshould only be used where there is a genuine return oninvestment. For example salesmen are often used to sellcars or home improvements where the margin is high.
  95. 95. 2. Sales Promotion Sales promotion tend to be thought of as being allpromotions apart from advertising, personal selling, andpublic relations. For example the BOGOF promotion, orBuy One Get One Free. Others include couponing,money-off promotions, competitions, free accessories(such as free blades with a new razor), introductoryoffers (such as buy digital TV and get free installation),and so on. Each sales promotion should be carefullycosted and compared with the next best alternative.3. Public Relations (PR) Public Relations is defined as the deliberate,planned and sustained effort to establish and maintainmutual understanding between an organization and itspublics (Institute of Public Relations). It is relativelycheap, but certainly not cheap. Successful strategiestend to be long-term and plan for all eventualities. Allairlines exploit PR; just watch what happens when thereis a disaster. The pre-planned PR machine clicks in veryquickly with a very effective rehearsed plan.
  96. 96. 4. Direct Mail Direct mail is very highly focussed upon targetingconsumers based upon a database. As with allmarketing, the potential consumer is defined basedupon a series of attributes and similarities. Creativeagencies work with marketers to design a highlyfocussed communication in the form of a mailing. Themail is sent out to the potential consumers andresponses are carefully monitored. For example, if youare marketing medical text books, you would use adatabase of doctors surgeries as the basis of your mailshot.5. Trade Fairs and Exhibitions Such approaches are very good for making newcontacts and renewing old ones. Companies will seldomsell much at such events. The purpose is to increaseawareness and to encourage trial. They offer theopportunity for companies to meet with both the tradeand the consumer. Expo has recently finish in Germany
  97. 97. with the next one planned for Japan in 2005, despite arecent decline in interest in such events.6. Advertising Advertising is a paid for communication. It isused to develop attitudes, create awareness, andtransmit information in order to gain a response from thetarget market. There are many advertising media suchas newspapers (local, national, free, trade), magazinesand journals, television (local, national, terrestrial,satellite) cinema, outdoor advertising (such as posters,bus sides).7. Sponsorship Sponsorship is where an organization pays to beassociated with a particular event, cause or image.Companies will sponsor sports events such as theOlympics or Formula One. The attributes of the eventare then associated with the sponsoring organization. The elements of the promotional mix are thenintegrated to form a unique, but coherent campaign.
  98. 98. CONCLUSION With this the researcher come to the conclusionpart of the research report. It was a wonderfulexperience for the researcher of working on the topicselected by him. Although it was not an easy taskcollecting information in the competitive market oftelecom services. But taking up the challenge itself wasvery interesting.• It is clear from the analysis Vodafone cellular is much better than other telecom due to the survey of Siddharth Nagar according to the customer of Siddharth Nagar living standard of high people and lower people.• By the survey I have found that there are many telecom company but and many competitors in market but no any one defeat the Vodafone cellular.• Many activity of Vodafone cellular as tariff plan, Recharge, there activity customer satisfaction and prove all the best of other telecom.
  99. 99. QUESTIONNAIREOBJECTIVE : - Viability and Presence of telecom product in non telecomoutlets with reference to Siddharth Nagar.Name of the owner……………………………………………………………Shop Name…………………………………………………………Address………………………………………………………Contact no.……………………………………………………… For Telecom OutletsQ1. Are you selling Sim card? YES NOQ2. Which type of sim service Provided ? PRE PAID POST PAID BOTHQ3. Are you sell recharge voucher’s ? YES NOQ4. Which kind of recharge vouchers sell mostly ?PAPER RECHARGE ELECTRONIC RECHERGE BOTHQ5. How many Network available at your outlet ?
  100. 100. TWO FOUR SIX ALL AVAILABLEQ6. Which Network you prefer to sell ? HUTCH BSNL IDEA AIRTEL TATA RELIANCEQ7. What’s the consumer need and demand at you outlet ? BETTER SERCIVE BETTER SCHEME BOTH OFTHEMQ8. Do you have any problem with any service provider ? YES NOQ9. Would you like to prefer those service provider whoprovide better service and attractive margin ? YES NOQ10. Are you satisfied with the current Vodafone plans andservice? YES NO CAN’T SAY For Non Telecom outlets
  101. 101. 1. Do you sell Sim & Recharge? A. Yes B. No.2. Why don’t you sell recharge to your existing customer? A. Financial Problem B. Unawareness of Schemes C.Unavailability of Service D. Other reason3. Do you know the attractive margins & schemes? A. Yes B. No.4. Is there any demand of Sim & Recharge? A. Yes B. No. C. Upto some extant5. Does you existing loyal customers have use of mobile? A. Yes B. No6. Would you like to sell Sim & Recharge when your customer demands? A. Yes B. No.