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Basic Pitching Guidelines

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Basic Pitching Guidelines

  1. 1. Pitch me baby ! Vassilis Nikolopoulos, PhD Entrepreneur 2.0 ACT - 1/12/2012
  2. 2. Pitching is the life of an entrepreneur… ACT - 1/12/2012
  3. 3. What actually is a pitch ? Pitch is a brief overview of a product, service, person, group / organization or project and is often a part of a fundraising or marketing action or other program. Usually is an oral presentation using PPT ACT - 1/12/2012
  4. 4. An elevator pitch is often used by an entrepreneur, pitching an idea to a venture capitalist or angel investor to receive funding Venture capitalists often judge the quality of an idea by the quality of its elevator pitch ACT - 1/12/2012
  5. 5. Basic pitching guidelines - 1 • Build a good story • Present your problem well • Show execution • Scale up the whole thing • Show community building • Differentiate a lot ! ACT - 1/12/2012
  6. 6. Basic pitching guidelines - 2 • 10-15 slides max • Use a lot of graphs • Practice a lot using video • Have positive energy & passion • Always get prepared for hard questions • Don’t look at or read from your slides • Look always towards your investors ACT - 1/12/2012
  7. 7. Pitch Structure • Intro • Opportunity/Pain/Problem • Solution • Market • Competition • Sales and Go-to-Market • Business model/financials • Management Team • Funding request/contacts ACT - 1/12/2012
  8. 8. Slides content - 1 • Value proposition • Market size • One sentence pitch • Awards • Presenter role • Emphasize on your prototype ACT - 1/12/2012
  9. 9. Slides content - 2 • Build good bottom-up numbers • Good competitor analysis • Why you ? Secret sauce • Channels, community and awareness • Profitability, positive cash flow point • P$L and 3-5 years projections • Define your exit strategy ACT - 1/12/2012
  10. 10. Slides content - 3 • Emphasize on Team • Present BoD and BoA • Justify your funding requirements • Present a solid plan • Pre-money evaluation if any… • What have you invested so far ? ACT - 1/12/2012
  11. 11. Investor’s view Worth 3 minutes (email, phone)? No Ignore Worth 30 minutes (phone, in person)? No Pass gracefully Worth 60-90 minutes (in person)? No Pass but stay In touch Worth 2nd mtg (in person)? No Serious due diligence Pass but be helpful ACT - 1/12/2012
  12. 12. Innovate to be saved... v.nikolopoulos@intelen.com http://gr.linkedin.com/in/vnikolop http://twitter.com/intelen http://www.intelen.com http://www.facebook.com/vassilis.nikolopoulos ACT - 1/12/2012

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