Introduction to Storyboarding

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Storyboarding maps what actions you're planning to do over the next year, and helps you project how you'd like your audience to experience those actions -- and what you need to do to make that experience work

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Introduction to Storyboarding

  1. 1. Pre-Exercise <ul><li>Write down, briefly, how you’d tell about your day yesterday to a friend. </li></ul><ul><li>Then, write down, briefly, how you’d tell your boss about your day yesterday </li></ul><ul><li>Then, if you have time, briefly write down how you’d tell someone in a rival organization about your day yesterday. </li></ul>
  2. 2. Storyboarding Developing a strategy for community building communications
  3. 3. What’s a Storyboard? <ul><li>A storyboard is an operations plan from an experiential perspective </li></ul><ul><li>Since different groups experience things differently, each major group deserves its own storyboard. </li></ul><ul><li>With a storyboard, you can plan and execute a strong and consistent narrative to lead your people to the promised land. </li></ul>Key: know how others experience where you’re going
  4. 4. What’s it like? <ul><li>Think of yourself one year in the future. </li></ul><ul><li>Remember what happened over the past year. </li></ul><ul><li>Now try and tell someone what happened in a way that makes everything flow and build – and get them excited. </li></ul>Planning ahead will give less explaining to do
  5. 5. The future, today <ul><li>Storyboarding starts with an accounting of major milestones during a given timeframe </li></ul><ul><li>A grand narrative is woven </li></ul><ul><li>Each character’s ideal experience of those milestone scenes is scripted </li></ul><ul><li>Then, figure out what needs to get done so it happens </li></ul>The clearer you are on experience, the easier it will be to plan
  6. 6. Easy Organizing Tool for Planning Topics /Time Month 1 Mo 2 Mo 3 Mo 4 Mo 5 Mo 6 Mo 7 Mo 8 … Major Milestones Experience of Character A/B/C…etc Tasks to do in light of desired experience
  7. 7. Workshop <ul><li>Pick one major project coming up in the next year </li></ul><ul><li>List major milestones for that project </li></ul><ul><li>Tell the story of it, as a History, addressing the accomplishments </li></ul><ul><li>Pick two different stakeholders you can cast as characters </li></ul><ul><li>List your desired experience of each </li></ul><ul><li>List a few things that need to be done to enable such an experience to occur </li></ul><ul><li>If you have time, rinse and repeat </li></ul>If you put yourself in your stakeholder’s shoes, you can predict what they will see
  8. 8. Be open to adjusting the story <ul><li>Think ahead and see whether your plans work from the experience perspective </li></ul><ul><li>If the narrative doesn’t flow, change the milestones or change the narrative </li></ul><ul><li>Experiment! Key is to strengthen the desired experience with different initiatives/programs/products </li></ul><ul><li>Allow representatives of as many members of your stakeholders participate in a storyboarding – they’ll add unique perspective </li></ul>The stronger the story, the stronger community involvement will be
  9. 9. Give them what they want <ul><li>Everyone wants a good experience. </li></ul><ul><li>Good experience = buy in </li></ul><ul><li>A bought-in community is an invested community. Shape their experiences and they’ll want more. </li></ul>Questions? Comments?

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