Business Excellence and marketing Information Systems.ppt

1. Business Communication
&
M I S
Prof Bharat Nadkarni

2. Business Excellence
Prof Bharat Nadkarni

3. Business Excellence
Business Environment
1. Internal Environment
Org. Structure ( I P O )
I = 5M
P = Predictable, Repeatable, Measurable
O = Q P S S
Major Functions
Production, Marketing, Finance, H R
R & D, I T, Business Development
Internal Stakeholder
Employees

4. Business Excellence
International Business Environment
2. External Environment
a. External Micro Environment
External Stakeholders
(Shareholders, Customers, Suppliers, Govt.,Society)
and
Competitors
b. External Macro Environment
S T E P I N
(Social, Technical, Economical, Political, International,
and Natural)

5. Business Excellence
From a very early age, we are taught to break apart problems,
to fragment the world. This apparently makes complex tasks
and subjects more manageable, but we pay a hidden,
enormous price. We can no longer see the consequences of
our actions; we lose our intrinsic sense of connection to a
larger whole. When we then try to “see the big picture”, we try
to reassemble the fragments in our minds, to list and organize
all the pieces. But the task is futile – similar to trying to
reassemble the fragments of a broken mirror to see a true
reflection. Thus, after a while we give up trying to see the
whole altogether.

6. ‘Getting the Big Picture of business’
Stakeholder Concept
Prof Bharat Nadkarni

7. Business Excellence
Who are the Stakeholders of Business ?
1. Employees - Internal Stakeholder
2. Shareholders and Promoters
3. Customers
4. Suppliers and Partners (incl Contractors, Agents
etc)
5. Government
6. Society

8. Business Excellence
Most Admired Business
“Balancing and Exceeding the
Expectations of all it’s
Stakeholders.”

9. Business Excellence
Effectiveness of Business
Achievement of Objectives.
Efficiency in Business
Achievement of Results with the least amount of
Resources.
Innovation
N D B
Systems Approach
Alignment & Integration

10. Business Excellence
Emerging Waves
Factor Yesterday Today
Market Sellers Buyers
Players Few Several
Kind of Players National Global
Price Level High Dropping/Competitive
Consumer No choice Multiple Choice
Technology Low High
Quality Average High
Delivery Weeks/Months/Years Off the shelf
Needs Limited Enhanced
Response Sluggish Quick
Relation Curt Respect
Approach Mass Personalised

11. Thank you