Supply chain management involves coordinating the flow of goods and information between suppliers, producers, distributors, and customers. The goal is to create value for customers by efficiently delivering products and services. Key aspects of supply chain management include information flow, product flow, and cash flow moving both forward from suppliers to customers and in reverse. Effective strategies focus on execution, cost management, and responsiveness to trade partners to fulfill demands within 24 hours through collaboration between companies in the supply chain. Flows in the supply chain include materials, components, finished products, invoices, payments, and information moving along both the primary supply chain and in reverse.