3. Define Csr??
• CSR means corporate Social Responsibility
• In simple word it means “whatever we take
from earth i.e natural resourses like land
water etc we must give them to society back
again”
• "Corporate Social Responsibility should be
in the DNA of every organization. Our
processes should be aligned so as to benefit
the society. If society prospers, so shall the
organization...”
5. Tata (background)
Business Ethics @ TATA Professional Practice| AP-7| 2007-11| NIFT-B 5
TATA
• Private
Type
• 1868
Founded
• Jamshetji Tata
Founder
• Mumbai, India
Headquarters
• Worldwide
Area served
• Ratan Tata
Key people
7. CSR Strategy of tata …
• Empower communities by building various forms of capacities,
skills, human and social capital.
• Create & Measure the formation of Sustainable Livelihoods
• Focus on Youth through Vocational Training, Inclusion &
absorption across the supply chain as artisans,
• entrepreneurs and micro-enterprise.
• Consciously deploy technology to help people.
• Synergize with the local area development
plans.
8. Focus Area
• Land & Water Management
• Rural Livelihood
• Infrastructure Development
• Health & Sanitation
• Education & Skill Development
• Sports
Inclusive Growth
the touchstone of sustainability
9. In Orissa the Company touches the lives of
25000 families in 500 villages
Land and Water Management
Rural Enterprise Development through
Self help Groups
- 500 Self Help Groups supported
Vocational Training Programme for
youth for alternate sources of
employment
Some of the things they have changed
are (14-15):
- 5763 Acres of land shifted from
single cropping to second and third
cropping
- 2455 acres of wasteland
converted to cultivable land
10. 10
RURAL ENTERPRISE DEVELOPMENT
Pisciculture
SHG’s products in a fair
Bamboo work
SHG nursery enterprise
Alternative avenues for sustainable development…towards women’s empowerment
Agriculture
Poultry, Goatry, Pisciculture
etc.
Community entrepreneurship
Facilitated more than 500
enterprises
11. VOCATIONAL TRAINING
Developing Marketable Skills…Creating Employability
Handicrafts skill up-gradation
Motor driving
Soap making
Motor repair
Stitching & designing
Fight Against HIV/AIDS
Project Kavach- reduce STDs among long distance truckers
Project Sathi – provide care & support to the HIV/AIDs affected
12. Tata Main Hospital at Jamshedpur
Hospitals in Gobarghati, Joda, Sukinda,
Belpahar, Beleipada and Bamnipal
ICU in Joda and Bolangir
Mobile Health Clinics for the rural
interiors
AIDS awareness, Project Astha and
regular health Camps
“Lifeline Express” brought 5 times to the
remote rural villages of Orissa & 10 times to
other parts of the Country
Better Health Infrastructure…
13. 13
Early Child Education Centre
Camp school
Adult Literacy classes
ECE Teacher Orientation Training
Towards an educated communities…
Improving the literacy status in our areas of operation
Constructed Institute of Mathematics
Set up J N Tata Technical Education Centre in
Gopalpur
Project Shikshya drives education in rural
Orissa
Constructed / Facilitated more than 200
educational institutions from 1990s
Facilitated higher education institutes like
Sukinda College, Joda Women College etc
Adult literacy by TCS, Community
education
Set up a Centenary Learning Centre at XIMB
Signed an MOU with KISS to foster tribal
education
14. SPORTS – A way of Life
Tata Football Academy
Tata Archery Academy
Tata Athletics Academy
Tata Steel Adventure Foundation
Talent hunt for sporting Talents
Special Olympics for Differently
Abled
14
DISASTER RELIEF
• Tata Relief Committee - has sent
immediate relief in times of natural
calamities – 1 Million Families
• Long-term assistance offered
Tata Relief Committee is serving in
15 districts
435 houses and 31 school-cum-
cyclone shelter
15. Aditya Birla group
About Birla’s Group
• Birla Group started at 1857.
• Shiv Narayan Birla started cotton trading operation in the
small town of pilani in Rajasthan.
• Ghyanshyamdas Birla(GD Birla)--he set the manufacturing
company.
• Grandson of G.D.Birla is Aditya Vikram Birla(A.V.Birla)
• Son of A.V.Birla is Kumar mangalam Birla(K.M.Birla)
16. Focus Area
• Education
• Healthcare
• Sustainable livelihood
• Infrastructure
• Espousing social causes
17. • In Education, our endeavor is to spark the desire for learning
through
• Formal schools
• Balwadis for elementary education
• Quality primary education
• Aditya Bal Vidya Mandirs
• Girl child education
• Adult education programmes.
18. • Pulse polio programme
• Mobile clinics — doctors' visits
• General and multispecialty medical camps, cleft lips
• Reproductive and child health care, mid-day meal
projects
• Safe drinking water, sanitation — household toilets,
community hospitals
• HIV / AIDS, cancer, TB awareness and prevention camps
• Blood donation
19. • Providing livelihood in a locally appropriate and environmentally
sustainable manner
• Formation of Self Help Groups for women empowerment
• Vocational training through Aditya Birla Rural Technology Parks
• Agriculture development
• Watershed development
• Partnership with Industrial Training Institutes.
20. • Housing, water and sanitation are a priority.
• 50 million houses for families
• water is a perennial problem.
• sanitation and hygiene
• renewable sources of energy.
• Dowry less marriage
• Widow remarriage
• Awareness programmes on anti social issues
• De-addiction campaigns and programmes
21. “We sometimes feel that what we
do is just a drop in the ocean,
but the ocean would be less
because of that missing drop”
