3. ๏ Kwality, the original Indian company, was founded in
1956.
๏ the first in the region to import machinery for the mass
production and sale of ice cream on a commercial scale
๏ In 1995, Kwality entered into an agreement with
Lever, and has since been known by its current umbrella
name.
๏ At the same time, other brands acquired by Hindustan
Lever, such as Gaylord-Milkfood, were phased out in
favour of promoting the Kwality Wall's brand
๏ In August 2013, Kwality Wall's extended
to Bangladesh, Bhutan, Brunei and Nepal.
History
๏
4. ๏
๏Kwality Wall's is a subsidiary company of HUL
๏Having head Quarters in mumbai
๏ Kwality Wall's is a major producer and distributor
of ice cream and other dessert products
in India, Pakistan, Sri
Lanka, Malaysia and Singapore. It is a company
of Hindustan Unilever, the arm of Unilever in
India, and is an extension of the Wall's ice cream
brand of Great Britain.
5. ๏
๏ Kwality Wallโs- the brand with the heart logo.
๏ Indulgent treats like Cornetto & Feast (for teens and
young adults), to Paddle Pop (for kids), to family
favourites like our Creamy Delight, & Carte Dโor and
Fruttare (for people who love refreshing fruits)
6. ๏ Unilever is the world's biggest ice cream
manufacturer, operating under the Heartbrand And
Kwality Wallโs is present in India since 1993.
๏ Heartbrand products are sold in more than 40
countries worldwide.
๏ Also sold as Algida in Italy & Turkey, Langnese in
Germany, Kibon in Brazil, Streets in Australia and
Ola in the Netherlands.
KEY FACTS
๏
7. ๏
๏ In 2000Unilever committed to stop purchasing HFC
(Hydrofluorocarbons) refrigerant cabinets and
replacing with new cabinets that use climate friendly
HC (Hydrocarbon) refrigerants.
๏ In 2007 in INDIA.
๏ Unilever conducted detailed risk assessments and
design reviews before the roll-out of these โGreen
Freezersโ in India.
๏ By early 2012, about 25,000 cabinets--significant
reduction in our carbon footprint.
KWALITY WALLโS TASTES SWEETER
WITH 25,000 โGREEN FREEZERSโ
8. ๏
๏ traditionally used in cabinets-high global warming
potential (GWP) that ranges from 1,200 to 8,500.
๏ Climate friendly HC (Hydrocarbon)-zero ozone
depletion high energy efficiency because of their
thermodynamic properties.
๏ also proposed the HFC avoidance methodology for
standalone cabinets to UNFCCC (United Nations
Framework Convention on Climate Change). This
proposal has been approved by the UN board.
9. ๏
๏ HULโs reducing greenhouse gases and encouraging
the use of environmentally friendly technologies
have been highlighted by the Federal Ministry of
Economic Cooperation and Development through a
case study it published on the roll out and
implementation of HC freezers by Kwality Wallโs
India.
10. CSR PROJECTS
๏PROJECT SHAKTI:
Shakti started with 17 women in two states .today it provided
livelihood enhancing opportunities to about 45000 women in
15 INDIAN states and provides acess to quality products across
100000 villages and over 3 million households every month.
๏ANKUR:
Ankur is a centre for special education for otherwise challenged
children at the Doom . Dooma in Assam.It was set up in 1993 by
HULโ plantation division at Dooma.
11. CSR PROJECTS
๏PRABHAT:
RURAL DEVELOPMENT
Program which focuses on communities around our
factories.The areas of intervention are health & hygiene
and also provides employment.
๏ASHA DAAN & ANKUR:
Setting up homes and hostels for women and ophans.
The initiative began in1976,when HUL supported Mother
Teresa and the Missionaries of Charity to set up Asha
Dann, a home in Mumbai for abondoned,challenged
children, the HIV-positive and the destitute.
12. ๏
๏ Swirl's is a concept of frozen dessert parlours from
Kwality Wall's, that provides fresh, fun and an
unique 'made-for-me' consumer experience.
๏ The first store was incepted in 1994in
Netherlands, and since has been successfully
launched across the globe.
๏ 2000 stores across the globe. In India, Swirl's has
been operational since 2004 with the opening of its
1st outlet in NCR region/
Swirlโs
13. ๏
๏ Swirl's parlours with its great consumer
experience, strategic locations and viable business
model had made it a unique and profitable venture
for its franchisees.
The essence of the Swirl's parlour
is "Create your own Happiness".
18. ๏
๏ Kwality Wall's focuses on key consumer markets (the top-
20 cities) and has a three-pronged strategy in terms of
availability, affordability and acceptability.โ
๏ According to HUL, since most ice-cream consumption is
out-of-home, an increase in the number of outlets would
play a key role in the sales.
๏ To cater to the growing incidence of malls, the company
aims to provide high-end value-added products to its
customers. Its current ice-cream portfolio consists of
Cornetto, Feast, Viennetta, Sunshine Zing Cones.
19. ๏
๏ Internal cost engineering and process innovations
๏ Cornetto Choco Fudge sold at Rs 15
๏ kids such as Bikimax and Choco Vanilla sold at Rs 5
๏ Home range priced at Rs 99
๏ On the other hand, Amul's portfolio sprawls around
Royal Treat, Sugar Free to Probiotic ice-creams in the
range of Rs 18 to Rs 120.
20. ๏ HUL's market share in the Rs 1,200crore (Rs 12
billion) ice-cream markets is 9 per cent compared
with 37per cent for Amul. While HUL has focused
on cities and impulse products such as Feast and
Cornetto, Amul has employed a bigger portfolio and
has penetrated the rural market aggressively.
๏ Amul registered a growth of 17 per cent year-on-year
for ice-cream sales and HUL 18.7 per cent, faster than
the present market growth rate of 12 per cent.
Amul Vs HUL
๏
21. ๏ Although HUL and Amul is claiming leadership in
the Indian Ice-cream market, the fact is that the
market is highly fragmented and increasingly
commoditized.
๏ But flavors/varieties can be easily replicated by the
competitors. Hence the only meaningful
differentiation could be the brand.
๏ Cornetto became a generic name but HUL could not
capitalize on that popularity
Amul Vs HUL
๏
22. ๏ Amul took the life out of Kwality by positioning
itself as -" The Real Icecream"
๏ Kwality is mainly made of vegetable oils
Amul Vs HUL
๏
23. Conclusion
๏
โCSR is not a feel-good statement or set of words, it is an operating model. It is a
way of holistically functioning that allows companies the opportunity to magnify
the benefits that they, by the nature of their business, can offer all parts of society
(economic, social, and environmental).โ
- Donald Howell
