1 Strategic Improvement3 Business Plan Assessment: Strategic Improvement Strategic Planning & Implementation 9/6/2021 Strategic Improvement The purpose of the strategic plan in week two assignments was to show how Mexican Chipotle plans to work towards its damaged reputation and earn consumer trust and confidence. As highlighted in the assignment, Chipotle has faced ethical blows in its operation, which led to its closure. However, after resuming its functionality, the company had lost its positive public image, affecting consumer trust and confidence. Therefore, developing a great and workable strategic plan is vital and paramount for Chipotle because it will restore its public image and improve its competitive advantage and attract more customers. Thus, Chipotle's strategic plan aims to attract customers, increase the company's competitive advantage, and increase the general productivity of the company. The key objectives of Chipotle’s strategic plan are to maintain its existing customers and do the best it can to attract more customers. Such objectives can only be achieved if the company strategically plans and approaches market development aspects. For instance, after Niccol took over, he employed differentiation as a market development initiative in the company (Thompson, 2019). This is a strategy that targets a narrow market, hence improving the company’s overall competitive advantage. Chipotle intends to give its customers variations of products to choose from with a target for a narrow market. This will increase the competitive advantage within the company and strengthen its overall operations in the business market. The strategic plan reveals that Chipotle is focused on improving its processes to ensure the safety of both the people and the environment. The company intends to strategically differentiate its products, with a focus on the production of food with only natural ingredients. Initially, Chipotle used to process products from both natural and synthetic materials. However, after the ethical blow where many customers suffered from food poisoning, the company has learned its lesson and resolved to focus on the safety and health of the consumers (Thompson, 2019). Niccol has ensured that Chipotle sources its rice, beans, and cilantro from organic suppliers. This implies that Chipotle is focusing on having the best food quality instead of saving money on ingredients. This will eventually turn the company into a healthy living entity, which will change the narrative regarding the reputation of the company into what consumers love. Chipotle has a performance culture based on employee development and promotion of employees from within the company. Employees are given a path of ascension and opportunities to advance their employment levels and job positions. More so, the company provides the workers with a bal ...

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6
Field report outline
Chloe Powers
Houston Baptist University
Field report outline
Description of Apple
Apple Inc comprises one of the leading multinational companies
in the world providing diversified designs of computer
electronics and a wide range of electronic products.
Details such as the number of apple employees, the number of
working hours, location of the company offices will be obtained
from the company's website and news reports.
History of Apple
Apple website has a variety of news on the history of the
company. The report will draw from credible sources to
examine the following elements; founding of Apple Inc,
founding members, why the company was started, a brief
history of founding members, inspiration events.
Mergers and acquisitions
The report will focus on the following elements in apple
mergers and acquisitions; Accounting practices in mergers,
Accounting techniques in mergers, Synergies in mergers,

2. Intangibles in mergers.
Recent news
Apple website news reports have a variety of recent Apple news
such as; Expansion in Naples development academy,
innovations in the development of nine generation iPad, Ted
Lasso. These elements will be reviewed in the research.
Target customers
Apple Company has a well-defined customer target. The report
will explore major markets such as small and middle-size
businesses, government enterprises and private market
enterprises. Apple also targets customers in various income
groups;
Low-income targets, middle-income targets, high-income
targets.
Apple products and services
The research will focus on a variety of products provided by
apply Inc such as; Smartphones, tablets, accessories. Home
accessories such as Apple TV, Home pad, wearable headphones
The research will also focus on a variety of services offered by
Apple Company Such As Apple care services, advertising
services, digital content, and payment services.
Apple executive management team
Apple Inc has a well-established management team. In the final
report, this section will discuss; the chief executive officer,
senior general counsel and vice president, software engineer
executive, artificial intelligence and machine learning
executive, global marketing executive, and the chief financial
officer.
Apple international operations
Apple operations and stores in the united states, Apple Inc
operations and stores in Japan, Apple Inc operations and stor es
in the united kingdom, Apple inc operations and stores in
Canada.
Global operations in Apple Corporation
As a leading multinational company in the globe, the company
deploys three strategies in global operations. The strategies

3. include; Ethnocentrism, polycentrism and Geocentrism. All
three elements will be discussed in the final report.
Human resource strategy in Apple Corporation
The final report will discuss the hybrid nature of human
resource management in Apple Inc. hybrid strategy is an
integration of both centralized and decentralized strategies.
Apples employee’s international assignments
Due to the global nature of operations, Apple Inc sends
employees on regular international assignments. The final
reports will discuss the following international assignments in
Apple Inc;
Management of global teams, evaluation of inflation rates in
different parts of the world, examination of foreign policy and
politics and international relations and cultural differences
across the world.
Summary
The data used in the final study will be obtained from credible
sources such as annual reports from Apple Inc, disclosed annual
financial statements
The sources used in the study will be credible, scholarly and
peer-reviewed. Data will be compiled and analyzed in tables,
charts and graphs. The research findings in the research will be
presented for academic purposes and made available for review
by Apple Inc.
Reflection
The project will provide a perfect opportunity to review a
leading multinational company. The project will be one of the
most sensitive undertakings in my entire academic progress.
The report will be a reflection of the course material.

4. References
Tien, N. H. (2019). International distribution policy
comparative analysis between Samsung and apple. International
journal of research in marketing management and
sales, 2020(1), 2.
Trivedi, S. (2019). A Study on Development of Personal and
Management Skills in Apple Inc. International Journal of
Human Resource Development and Management, 9(1), 1-9.
Clarke, T., & Boersma, M. (2017). The governance of global
value chains: Unresolved human rights, environmental and
ethical dilemmas in the apple supply chain. Journal of business
ethics, 143(1), 111-131.
Li, B. (2020). Evaluation of Financial Risk in Apple Company.
Project 1
The Molokai Nut Company (MNC) makes four different
products from macadamia nuts grown in the Hawaiian Island:
chocolate-coated whole nuts (Whole), chocolate-coated nut

5. clusters (Cluster), chocolate-coated nut crunch bars (Crunch),
and plain roasted nuts (Roasted). The company is barely able to
keep up with the increasing demand for these products.
However, increasing raw materials prices and foreign
competition are forcing MNC to watch its margins to ensure it
is operating in the most efficient manner possible. To meet
marketing demands for the coming week, MNC needs to
produce at least 1000 pounds of the Whole product, between
400 and 500 pounds of the Cluster product, no more than 150
pounds of the Crunch product, and no more than 200 pounds of
the Roasted product. Each pound of the Whole, Cluster, Crunch,
and Roasted product contains, respectively, 60%, 40%, 20%,
and 100% macadamia nuts with the remaining weight made up
of chocolate coating. The company has 1100 pounds of nuts and
800 pounds of chocolate available for use in the next week. The
various products are made using four different machines that
hull the nuts, roast the nuts, coat the nuts in chocolate (if
needed), and package the products. The following table
summarizes the time required by each product on each machine.
Each machine has 60 hours of time available in the coming
week.
Minutes Required per Pound
Machine
Whole
Cluster
Crunch
Roasted
Hulling
1.00
1.00
1.00
1.00
Roasting
2.00
1.50
1.00

6. 1.75
Coating
1.00
0.70
0.20
0.00
Packaging
2.50
1.60
1.25
1.00
The selling price and variable cost associated with each pound
of product is summarized in the following table:
Per Pound Revenue and Costs
Whole
Cluster
Crunch
Roasted
Selling Price
$5.00
$4.00
$3.20
$4.50
Variable Cost
$3.15
$2.60
$2.16
$3.10
a. Formulate an LP model for this problem (i.e., List what is the
objective variable, what are the decision variables, what should
be the objective function, and list the constraints in a
mathematics way.)
b. Create a spreadsheet model for this problem, and solve it
using Solver.

7. c. What is the optimal solution?
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FIELD REPORT PART 1
Chloe Powers
Houston Baptist
Global Human Resources
September 19, 2021
Apple
Apple Inc. is one of the most well-known and successful
multinational companies in the history of the globe. The
company was founded in California in 1976. Throughout the
industry, the company develops a reputation for being the
market's leading innovator. Even throughout the most
challenging periods of the company's history, innovation has

8. remained at the heart of its operations (Heracleous &
Papachroni 2016). In addition to its unique business strategy
and methods, which have allowed it to surpass large companies
like Nokia and Samsung in the marketplace, Apple Inc. is a
corporate organization that merits more investigation.
The company Apple Inc. is the subject of this investigation. It is
of particular importance to comprehend Apple Inc.'s history,
present position in the market, and detailed descriptions of its
goods and services (including those provided by third parties).
Furthermore, the goal is to understand the company's
composition, which includes its team, news, mergers,
stakeholders, its structure, and the extent of its activities,
among other things.
Apple Inc. is worthy of this kind of investigation because of its
innovative business strategies, which have enabled it to earn
billions of dollars while maintaining its number one position in
the world. This makes Apple Inc. a highly essential business to
introduce to young and ambitious investors all around the globe
since its success story serves as an inspiration for many
emerging companies on their path to success.
Apples’ headquarters is in Cupertino, California. The
organization is a global corporation that designs, creates, and
promotes portable digital music players, personal computers,
mobile communication and media devices throughout the globe.
In 1977, Steve Jobs established Apple, which has its
headquarters in Cupertino, California. Since Steve Jobs founded
Apple Inc. in 1976, the company has earned a reputation for
technological innovation and quality (Aljafari, 2016) Apple's
new Chief Executive Officer, Tim Cook, has done an excellent
job guiding the company to maintain its position as the
industry's dominant force.
With revenues and total assets in the billions of dollars, Apple
Inc. is the world's leading information technology business, as
well as the world's second-largest mobile phone manufacturer.
On top of mobile applications, third-party digital content and
accessories, networking solutions, and software services, the

9. corporation's portfolio comprises a variety of additional
products and services. According to Apple Inc.'s business
strategy, which is shown through its products, design and
innovation are important (Li, 2021). Within the organization,
there is a clear leadership style that corresponds to the
hierarchical organizational structure of the corporation.
However, there are many situations in which the organizational
structure of the company seems to be flat. Apple's
organizational cultures put a significant emphasis on
innovation, which acts as the organization's overall vision and
mission statement and the organization's overarching vision and
mission statement.
References
Aljafari, A. (2016). Apple Inc. industry analysis business policy
and strategy. International Journal of Scientific & Engineering
Research, 7(3), 406-441.
Heracleous, L., & Papachroni, A. (2016). Strategic Leadership
and Innovation at Apple Inc. SAGE Publications Ltd.
Li, Y. (2021). Apple Inc. Analysis and Forecast
Evaluation. Proceedings of Business and Economic
Studies, 4(4), 71-78.