A promotion plan for a new smartphone app for a fictional upmarket magazine called Tilt. Limited budget, must use online and offline media. Assignment for a digital communications class.

1. DIGITAL INDUSTRY INSIDER:
Sophie Fabbi | Vanessa Chew | Heryte T. Tequame
PANEL
PRESENTATION

2. OUR CLIENT

3. TILT

4. APP FEATURES

5. 2.
SYNC
1.
CURATE
3.
REVIEW
TILT

6. TARGET AUDIENCE

7. Tech-savvy gallery goers who
are eager to discover new art
+
Art-conscious tourists seeking
an alternative urban experience

8. ACTION PLAN

9. OVERVIEW
OFFLINE ONLINE
AFTERLAUNCH
BEFORELAUNCH
Galleries, artists
Tourism
Word of mouth
Beta launch
Social media
App release
Social media
Press release
Launch day

10. LAUNCH - 60 DAYS
Beta
launch
Word
of mouth
Social Media 5–10% of
site users

11. LAUNCH - 30 DAYS
Tourism offices
Press release
Online platform
Expert content (app only)

12. LAUNCH
50% of site users
on launch day

13. REVENUE
GENERATORS

14. Advertisements on online
platforms
Branded content on application
(ex: Absolut Vodka)
Gallery nominal fee

15. KEY
PERFORMANCE
INDICATORS

16. First 6 months : 80% conversion rate
Over-advertising:
“faux-pas” in the art world
Double user base in 18 months
Art world media coverage:
Art forum, Hyperallergic, New York Times…
IT media coverage

17. LONG-TERM GOAL
Have TILT be known as
the digital gallery
platform.