Book about online business

1. A PLACE OF ART lovers

2. Executive Summary
 Shilp means craft in Sanskrit language.
 The platform for artists to showcase and sell their stunning paintings and other arts.
 Our app is designed to connect art lovers with talented artists from all around the world,
providing them with an easy and convenient way to buy and sell art.
 With our app, artists can create a profile, upload photos of their artworks, and set their
own prices. They can also track their sales, manage their inventory, and communicate
with potential buyers through our secure messaging system.
 Whether you're an established artist or just starting out, our app provides you with the
tools you need to reach a wider audience and grow your business.
 For art lovers, our app offers a vast collection of original and unique artworks, from
traditional paintings to contemporary sculptures. You can browse our extensive selection
of art pieces, filter by category, style, or price, and find the perfect artwork that suits
your taste and budget.
 Our app provides a safe and secure transaction process, ensuring that both artists and
buyers have a seamless experience. So, whether you're an artist looking to sell your
artwork or an art enthusiast looking to buy a unique piece, our app is the perfect
platform for you.
 Shilp world will be a platform where the artists can sell their art, sculpture, and paintings
very easily.

3. MISSION
 The mission of our company is to empower artists by providing them with a
platform to showcase and sell their paintings and other arts to a global audience.
We believe that every artist deserves recognition and the opportunity to earn a
living from their craft.
 Our goal is to create a thriving community of artists and art lovers, where creativity
is celebrated and appreciated. By providing a user-friendly and accessible platform,
we aim to democratize the art world and make it more inclusive.
 We are committed to supporting emerging artists, promoting diversity, and
fostering a culture of innovation and experimentation. Our mission is to provide a
space where artists can express themselves freely, and buyers can discover and
purchase unique and authentic artworks from all around the world.
 At our core, we believe that art has the power to inspire, transform, and connect
people across cultures and boundaries. By providing a platform for artists to share
their stories and perspectives, we hope to contribute to a more vibrant and
enriching global art scene.

4. MARKET ANALYSIS
 The market for art sales has seen significant growth in recent years, with the global art
market valued at approximately $64 billion in 2019. The market is highly fragmented, with a
large number of artists, galleries, and auction houses operating independently. However, the
rise of online platforms has disrupted the traditional art market and opened up new
opportunities for artists to showcase and sell their work.
 There are several established players in the online art market, such as Saatchi Art, Artsy, and
Artspace, but there is still room for new entrants to carve out a niche.
 One of the key trends in the online art market is the growing demand for affordable and
accessible art, particularly among younger generations. This presents an opportunity for
companies that can provide a platform for emerging artists to connect with a global
audience.

5. Target Audience
 In terms of the target audience, our company's platform would appeal to
art enthusiasts, collectors, and interior designers looking for unique and
original artworks. The platform would also attract artists looking to expand
their reach and sell their work to a wider audience. The target market is
expected to be highly diverse, with a range of preferences and budgets.
 In terms of geographical reach, the online art market has a global reach,
with buyers and sellers from all around the world. However, there may be
regional variations in terms of demand and preferences, which would need
to be taken into account when marketing the platform. For starters we are
going to launch the app in india at 5 metro cities ( Pune, Mumbai,
Hydrabad, Gurgoan and Delhi).

6. Services in the Application
Our company provides a comprehensive application to artists, which includes the following services:
 Profile Creation: Our application allows artists to create their own profiles, which include their bio, artist statement, and a
portfolio of their artwork. This enables artists to showcase their work to potential buyers and provides buyers with a
better understanding of the artist's style and vision.
 Artwork Upload: Artists can upload high-quality images of their artwork to our application, along with descriptions and
prices. This makes it easy for buyers to browse through a range of artwork and find pieces that suit their taste and
budget.
 Sales Management: Our application provides artists with a sales management system, which allows them to track their
sales, manage their inventory, and communicate with buyers. This makes it easy for artists to keep track of their sales and
ensure that they are fulfilling orders in a timely and efficient manner.
 Secure Transactions: Our application provides a secure transaction process, which protects both artists and buyers. We
use industry-standard encryption technology to ensure that all transactions are safe and secure.
 Marketing Support: Our application provides artists with marketing support, including social media promotion and email
marketing campaigns. This helps artists to reach a wider audience and increase their sales.
 Customer Support: Our application provides customer support to both artists and buyers. Our dedicated support team is
available to answer any questions or concerns and ensure that the buying and selling experience is a smooth and hassle-
free process.
 Overall, our application provides a comprehensive suite of services to artists, enabling them to showcase and sell their
artwork to a global audience in a safe, secure, and efficient manner.

7. Marketing Strategies
 Content Marketing: Develop a content marketing strategy to showcase the artists and their work on the application. This
could include blog posts, artist interviews, and social media content that highlights the unique stories and perspectives
of the artists on the platform.
 Influencer Marketing: Partner with influencers in the art world, such as art bloggers, Instagram influencers, and art
critics, to promote the platform to a wider audience.
 Search Engine Optimization (SEO): Optimize the platform's website and content for search engines to improve its
visibility in search results. This can help attract more organic traffic to the platform and increase sales.
 Email Marketing: Develop an email marketing strategy to engage with potential buyers and artists on the platform. This
could include email newsletters, promotional offers, and personalized recommendations based on their interests and
preferences.
 Social Media Advertising: Utilize targeted social media advertising to reach potential buyers and artists on popular
platforms such as Facebook, Instagram, and Twitter. This can help increase brand awareness and drive traffic to the
platform.
 Partnership with Galleries and Exhibitions: Partner with galleries and art exhibitions to promote the platform to a wider
audience. This can help increase brand visibility and attract new artists to the platform.
 Referral Marketing: Encourage artists and buyers to refer others to the platform through referral marketing programs.
Offer incentives such as discounts or free listings for successful referrals.
 Mobile App Optimization: Optimize the application for mobile devices to make it easy for artists and buyers to use the
platform on the go. This can help attract more mobile users and increase engagement on the platform.
 Overall, a combination of these marketing and sales strategies can help a start-up company effectively promote its
application to artists and buyers, attract new users to the platform, and increase sales.

8. Capital Cost
Capital Cost
Initial promotion costs
100000
Designing of application 100000
Total Capital Cost 200000

9. Assumption
Cost per delivery- 200/-
Total Orders Per month- 100
Packaging (provided by company to seller cost- 10 Rs per packet
Monthly Cost
Advertising, social media, marketing 5000
Employee and shareholder wages 30000
Freight 20000
Packaging 1000
Utilities (power, internet, communication costs) 10000
Total Monthly cost 66000

10. Monthly Potential Revenue
Average amount of per painting (between 5,000 – 10,000) =
10,000/-
Customers per Month- 100
Total Monthly purchase by customer – 10,00,000/-
Total Potential Revenue (with 20% of Commission- 2,00,000/-

11. Total Monthly Profit
Total Monthly Cost 66,000/-
Potential Revenue 2,00,000/-
Profit 1,34,000/-

12.  Team Introduction
• Piyush Kumar Singh
• Rishu Raj
• Akash Kumar
• Rajeev Upadhyay
• Nitesh Kumar
• Ranjeet Kumar
• Adarsh Kumar
Shilp World
Supervisor – Ms. Pratishtha Mathur