This is Perfect Pitch's social media influencer presentation developed for Ovation.

1. Putting Social
Media
Influencers To
Work For
Ovation
OVATION INNOVATORS

2. In every category of popular art there are dozens of
leading artists who have huge influence through
social media
As part of Ovation’s mission to inspire the world
through all forms of art and artistic expression,
Ovation should be featuring these artists on-air and
on-line
By appropriately partnering and showcasing the art
and ideas that these artists are passionate about,
these influencers will deliver their followers to
Ovation
OVATION INNOVATORS

3. A similar program was developed and executed in
the wellness space for Veria Living
In three months Veria Voices delivered:
 216,000 attributable registered uniques to the website
 105% increase in Facebook Likes (from 18,230 to 37,418)
 24% increase in video views
 30 new interstitials
 A new on-air platform to reinforce the network mission and
brand
 Evidence of increased viewership (Facebook comments, email,
letters, etc.)
A PROVEN CONCEPT

4. VERIA VOICES

5. VERIA VOICES

6. VERIA VOICES

7. Ovation Innovators will…
 Bring new artists and their followers to the network and the
site
 Create localized content and local fans that can be activated
when needed
 Provide a way in to the local MVPD, or a way for that provider
to take credit for shining a light on local artists
 Deliver short form content and a pipeline to potential new
talent/programming (Bex Borucki is now the host of the
popular Got Zen series on Veria Living)
 Make Ovation an even bigger advocate for art in each category
 Deliver potential incremental ad sales revenue (each category
sponsored by…)
BENEFITS TO OVATION

8.  Perfect Pitch will:
 Identify 4-5 popular art categories with important social followings
 Fashion
 Photography
 Design
 Music
 Work with Affiliate/Ad Sales to determine the markets of most
importance
 Perform Outreach to secure 4-6 chosen artists in each category
 Develop detailed requirements for all participants
 Participant generated video
 Minimum social posting requirements
 Integrated communications/PR plan
 Create Ovation Innovators page/microsite within Ovation site
 Develop monthly contests and engagement tools for participants
HOW THE PROGRAM WORKS

9. FASHION
Misha, Spokane 65
Named as 1 of the 500 people shaping the fashion industry*
15,527 26,000
Carolina, New York 73
Fashion Model, Stylist, Blogger
188,019 39,000
* By Business Of Fashion 2013
36,000
345,442

10. PHOTOGRAPHY
Zak, San Francisco 42
filmmaker, photographer, social influencer
153,145 225,000 views
Richard, Oakland 68
Emmy Award-winning multimedia producer
216,236 8,557

11. DESIGN
Tina, New York 69
Swiss designer “gone NY” - blog viewed by 1 million uniques/month
40,000 383,000
Jaime, San Diego 81
Design expert - on Twitter’s “Who to follow” list of influencers in art
& design
188,019 39,000
* By Business Of Fashion 2013
1,000,000
345,442

12. MUSIC
Ed Droste, Brooklyn 81
Grizzly Bear singer/songwriter known as much for social media as
for his music
717,197 135,000
Rob Thomas, Stamford CT 85
Lead singer Matchbox 20 & solo artist. One of the first rock stars to
harness the power of Twitter.
408,000 832,487

13.  Deliver thousands of new Ovation fans that will passionately
embrace your network, site and social media platforms
 Provide artist and consumer advocates that can be activated
nationally and locally
 Create a steady stream of relevant artist created content in
four proven genres
 Can be utilized as a deep, ongoing interstitial program
 Could easily be adapted as a new series
 Extremely cost effective way to deliver new video content
 Provides an easy path for organic ad sales integrations
 Position Ovation as the arbiter of what and who’s next in
photography, fashion, design and music
 Fans will make Ovation Innovators a favorite destination
 Emerging artists will want to be recognized as Ovation Innovators
OVATION INNOVATORS WILL

14. Timing, Pricing & Next Steps
 Timing
 Perfect Pitch would require approximately two months to develop and
launch the program
 Pricing
 Depending on a number of variables (including level of involvement
from Ovation team members), development and initial launch of the
program would cost between $40,000-$60,000
 Next Steps
 Perfect Pitch will work with appropriate Ovation team members to
develop a detailed project plan to create and execute the program
 The project plan will include a complete list of deliverables and a
detailed pricing estimate
 Questions?
OVATION INNOVATORS

15. Putting Social
Media
Influencers To
Work For
Ovation
OVATION INNOVATORS
This proposal is the intellectual property of Perfect Pitch LLC, © 2014. The
marketing program described herein is not to be used, copied or disseminated
without the prior consent of Perfect Pitch LLC.