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GoPro Slidecast

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GoPro Slidecast

  1. 1. GoPro’s Commercial http://www.youtube.com/watch?v=ZzKgLkuQYQw
  2. 2. The Product Size Quality
  3. 3. What is going on in this video?  Lighting  Angles  Feelings/Emotions  Target Audience
  4. 4. How is it sold?  Slogan  Social Trend
  5. 5. Conclusion  Efficiency  Customers  Sales • “GoPro sales have more than doubled every year since the first camera’s debut in 2004.” (Mac) • “In 2012 the company sold 2.3 million cameras and grossed $521 million with $100 million in sales in January alone, that annual figure should again double this year.” (Mac)
  6. 6. Work Cited • Mac, Ryan. "The Mad Billionaire Behind GoPro: The World's Hottest Camera Company." Forbes. N.p., 04 Mar 2013. Web. 31 Oct 2013. <http://www.forbes.com/sites/ryanmac/2013/03/04/th e-mad-billionaire-behind-gopro-the-worlds-hottestcamera-company/>.

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