2. GoPro’s Commercial
http://www.youtube.com/watch?v=ZzKgLkuQYQw

3. The Product
Size
Quality

4. What is going on in this video?
 Lighting
 Angles
 Feelings/Emotions
 Target Audience

5. How is it sold?
 Slogan
 Social Trend

6. Conclusion
 Efficiency
 Customers
 Sales
• “GoPro sales have more than doubled every year since the
first camera’s debut in 2004.” (Mac)
• “In 2012 the company sold 2.3 million cameras and grossed
$521 million with $100 million in sales in January alone, that
annual figure should again double this year.” (Mac)

7. Work Cited
• Mac, Ryan. "The Mad Billionaire Behind GoPro: The
World's Hottest Camera Company." Forbes. N.p., 04
Mar 2013. Web. 31 Oct 2013.
<http://www.forbes.com/sites/ryanmac/2013/03/04/th
e-mad-billionaire-behind-gopro-the-worlds-hottestcamera-company/>.