1. Case Study _Chevrolet ENJOY
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OBJECTIVE
General Motors launched the Chevrolet Enjoy in India, a multi-purpose vehicle for family
and business use. The brand wanted deliver information to their target audience on their
finger tips to create a faster impulse. Chevrolet looked at communicating the USPs that
included power, excellent fuel efficiency, smooth driving performance and low emissions in
an innovative way. Chevrolet ENJOY wanted to integrate digital benefits on traditional
medium and thus create consistent engagements. The goal was to convert target audiences’
impulse into an exciting experience.
SOLUTION
As a result of single click, readers could get
access to various contents on their mobile
phones. Reader could capture the Chevrolet
ENJOY print ad with POINT to receive an
exclusive video, access to the brand’s mobile
site, locate the dealer or even book a test
drive.
Additionally, readers could also connect with
the Brand on social media for regular updates
and interaction. Features like booking test
drive and social media connects ensured
interactivity through a static print creative.
Download POINT from pointart.mobi or look for
“pointart” on appstores and Capture the print
ad to “FIND NEW ROADS”
RESULTS
 Over 66,000 engagements were recorded in over 3 weeks
 Out of the various engagements provided, Brand video was the most accessed
content.
HIGHLIGHTS
 A static print ad was converted into an interactive piece of communication, mobile
acting as a springboard to introduce readers to digital
 The integration of mobile with traditional print generated more value creating deeper
engagement with their target audience
 The campaign provided a whole new experience to the user in an engaging way
 The solution was perceived as a new way to measure Brand engagements through
traditional media