This document discusses how images and symbols are used to convey meaning and messages in advertising and media. It provides several examples of ads that use common symbols understood in society such as feminine hair and lips, repetition of phrases, and images of babies, to promote products without using many words. Symbols take on shared meanings within a culture that advertisers can then employ to persuade viewers without explanation.

1. How Do We Make Meaning Through Images? Ways of Seeing

2. We take different images that already have a specific meaning to members of a specific society and assemble those images to convey a message. “Human societies use a variety of modes of representation. Each mode has specific social valuation in particular social contexts” –p. 41, Kress Whatever the color or image already means to a society cannot be changed, but the symbolism can be used to put forth your new idea

3. Cool Water Wave Perfume

5. Long hair is looked upon as very feminine in our society.

6. Her lips are pink, a color that also symbolizes femininity in our society,

8. Your palette and techniques can be the same in one design.

10. The Got Milk ads, used to promote drinking milk, repeatedly use the same white font and the phrase “got milk”

12. Babies are automatically thought of as innocent soft creatures which is something we learn through society.

13. The ad does not use many words to convey Its message, but relies more on an abundance of baby skin being shown to identify their lotion as one that can give you the smoothest skin.