baby marketees 2017 - big case 3 - group 1

2. Hello!
We are:
- Phương Linh
- Khôi
- Tường Vi
- Thanh Bình

3. I.
The Landscape

4. Currently, Vietnam has more than 60 paint manufacturing and trading
enterprises with a growth rate of 6-8% in the period 2008-2012, wood paint
has the fastest growth rate of 12%.The paint market is now divided into 4
segments.
The premium segment includes companies from the Netherlands, Japan
and the US such as Akzo Nobel, Nippon, and Jotun, with 35% of factories
and distribution systems. The second group is the medium segment
brands, followed by the low-end segment, and the final production units.
In terms of output, total paint production in Vietnam reached nearly 250 million
liters per year, of which decorative paint accounted for 180 million liters. Most of
the large paint manufacturers in the world are present and have factories in
Vietnam such as Akzo Nobel, PPG, Kansai, Nippon, TOA, Jotun ...

5. “

6. II.
Relaunch campaign

7. Insight
Category truth: Paint
and coating for
decorative, industrial,
marine, automotive.
Brand truth:
NANOPRÔ is the future because, using it once
means no painting worries for 15 years*
*indicates conditions apply
Reasons why NANOPRÔ is better in
specifications 1. Superior protection and water
resistance
2. Minimal dirt pick up, self cleaning properties
3. Tougher surfaces after painting
4. Fire resistance
5. Waterproofing
6. Better UV protection
7. Rice Husk based NANO (environmentally
friendly, low cost of sourcing, beneficial for
farmers) 8. 100% Water based Nano
9. Breakthrough nano silicate technology
Consumer truth:
People who understand
technology and willing to buy a
better motorbike, a better phone
or even milk because the
specifications and features add
value although it maybe higher
priced.

8. Relaunch campaign idea
"Con có điều muốn nói"
Children sometimes do foolish things. One of them is painting on the wall.
For adults it seems stupid and useless. But as adults, we also do stupid things
again and again like kids. When life is overwhelmed and stuck, we do not
know what to say and keep it in our hearts and then try to endure through the
hardships. But kids are not like adults, they want to be careful to let the walls
in your home be the place for your kids to say things that are impossible to
say.

9. Phase 1 - Trigger:
The father is tired of seeing the little girl painting graffiti on the wall. The father
came to the mark not to do so, take the rag to give it to protect it. The next day
about Daddy saw his daughter painted, his father frowned scowl and finished
cleaning his own wipes. The next day the girl was still drawing, so the father
came scolded her and took his pen always throw it. She cried and ran away. The
father was sad in the heavy atmosphere. He looked up at the wall and saw it with
his father sitting down to eat it. Then the father understood and felt regret, go to
get the daughter of the color of her daughter neatly put into her room. Step into
the room to see the whole room scrawled by her daughter. The place where the
child painted his father, where the family to play. The father thought he was going
to work every day, not spending time with his children, nor ever step into the
room to see what he did. At this time the girl is standing outside the room to look
invisible. The father turned around and then went to wipe his face and then
hugged his baby
TVC Viral

10. The last clip is the message
"Every stroke is a story”
“Join the event "I have something to say" took place on 1.6.2017 ”
"Link website"

11. The campaign
is being held on
the occasion of
International
Children's Day

12. Phase 2 - Experience:Organize
The event titled "I have something to say" in the park or walking
street. Build walls covered with nano paint for the whole family to
paint. Because it is cleaned up so the kids can erase the drawings
easily (like the gum and gum on paper). The purpose is to connect
parents with their children. At the same time show the quality of the
product Each participating family was photographed and presented
with joyful moments taken as souvenirs. (All free)

13. Phase 3 - Amplify:
Participants can share their family photos at the facebook event
and include the hashtag #concodieumuonnoi. The most likeable
article will receive a gift or something.

14. Kova’s KOL will choose Phan Anh, Go, Hoang Bach, Xuan
Bac for example. Invite them to join their phase 2 and let them
share their emotions in phase 3.
Like I will try to convey the message is to allow children to
create creative, clean to KOVA.

15. Thanks!
Any questions?