1. CONAXESS TRADE
Company presentation

2. COMPANY PRESENTATION 05-02-2017 | 2
THE FIRST CHOICE FOR ROUTE TO CONSUMER
Connecting your business to local trade
 European Trade group operating in 7 countries
 Modular services within sales, marketing and distribution
 Focused on branded FMCG and relevant sales channels
 Best in class key account management and access to trade
 National coverage in field sales services
 Superior brand management and trade marketing know-how
 Cost efficient and state of the art logistic solutions

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BROAD CATEGORY AND CHANNEL COVERAGE
Dedicated local commercial focus across categories with regional coordination as needed

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OFFERING FULL SERVICE ROUTE TO CONSUMER SOLUTIONS
Focus on transparency and freedom to choose
COMMERCIAL SERVICES
BACK OFFICE SUPPORT
LOGISTIC SERVICES
 Brand Management
 Trade Marketing
 Key Account Management
 Customer Service
 Customer Enquiries
 Legal & Regulatory Services
 Forecast & Supply Planning
 Warehousing
 Co-packing / production
 Distribution
 Accounting & Collection
 VAT & TAX management
 Reporting
 02C financing
 Distribution Management
 Space Management
 Merchandising
 Promotional Execution
 Market Intelligence
 Order taking (where possible)
FIELD SERVICES

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WE OFFER A VALUE-ADDING PARTNERSHIP
Growth, increased voice in market and reduction of cost to serve and commercial risk
Our PROMISE
 Increase share of voice in market and/or region
 Strong network towards lead retailers
 Deep category know-how ensuring impactful consumer
and trade marketing expertise
 Full country field sales coverage
 Cost and know-how synergies in all aspects due to our
size
 Lean processes and cost-efficient infrastructures
 Sharing of commercial risk
 High level of transparency
 High level of ambition for your brands
 Strong determination to achieve agreed targets
Your RESULTS
 Higher flexibility in your route to market setup
 Strong partner in each market as well as region
 Stronger impact at HQ and outlets
 Increased customer satisfaction
 Know-how and insight to drive your NPD and innovation
 Less risk attached to cost structure
 Less commercial risk
 Your fixed costs becomes flexible and variable
 Reduction of your Net Working Capital
 Volume and value growth
 More focus on core business (NPD, Innovation etc.)

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SUCCESS THROUGH CAREFUL AND ALIGNED PLANNING
Our commercial planning processes enable us to share ambitions and focus in the market
Focus, Execution & Implementation
Strategy, Direction & Priorities
 Drive operational excellence
 Efficient execution aligned with priorities
 Management and alignment of expectations
 Allows delegation of responsibility
 Transparency in trade investment
 Sharing of commercial risk
 Feedback during trade negotiation
 Influence on commercial positioning
Brand
Owner
Key Accont
Management
Field Sales
Marketing &
Brand Mgmt.
Customer/
Consumer
Commercial Planning Process supported by state of the art tool box

7. COMPANY PRESENTATION 05-02-2017 | 7
A GOOD HOME FOR INTERNATIONAL BRANDS
Selected brands from our portfolio

8. OUR CORE VALUES GUIDE THE WAY WE DO BUSINESS
A strong message to ourselves and our business partners
CORPORATE IDENTITY BRIEFING 05/02/2017 | 8
Trust
Relationships
Ambition
End User Focus
Determination