STRATEGIC PLANNING AND DEVELIOPMENT

1. SPD

2. • REBISCO CORPORATION
• VISION STATEMENT
• To be the dominant snack food company in the Philippines by providing innovative and
best-value products within reach of customers.
• MISSION STATEMENT
• Continuously innovate and manage a portfolio of products that re attuned to the dynamic
needs and wants of customers.
• Ensure extensive availability of products in all channels of distribution.
• Progressively develop our people for company and individual growth.
• Improve systems and processes for an organized and productive work environment.
• Ensure that the organizational structure is aligned to the growing needs of the company.
• Continuously maintain and upgrade facilities that will increase the level of efficiency and
productivity.

3. • OBJECTIVE
• Rebisco is committed to bringing out the finest of its people with good benefits,
compensation and a team that will guide in laying out a career path that suits you best.
Each day represents an opportunity to practice your learning. Each day is a challenge to
test your skills and create an impact not only locally but internationally, with Rebisco’s
continuing expansion in countries like Vietnam, Hong Kong and Dubai.
• GOALS
• Excellence, innovation, customer’s satisfaction, commitment and team work.
•
• Rebisco’s vision, mission, goals and objectives can be communicated within the company
for its focus is not only for the growth of the company itself but for its employees.
Rebisco Corporation ensures that its employee will never be left behind and as the
company improves, so they do.

4. • SMART objective pertains to specific, measureable, attainable,
relevant and time-bound.
• The company must come up to an objective that is specific,
focuses on what the company wants to attain; Measureable, which
means it can be done by the capability of the company; Attainable, an
objective that is not impossible; relevant, objective that make sense
to the job function and lastly time-bound, an objective that can be
determined when can be done. SMART objective is a necessary for an
organization because without it there will be no sense on planning to
build a firm.

5. • Rule breaking strategy is an important strategy for a company. It is like
jumping from the comfort zone. In running a business, a company can
be known by its strategy, how it markets, how it grows, how it
strategize and such. But there will be a time that the company must
break the rule when it comes to strategy to shake the habits, choose
new path mostly when the firm is losing. The company needs
differentiating through rule breaking strategy to keep itself floating
and living.