In the era of the enormous loads of data coming from multiple sources and addressed to millions of users, data analytics and customer relation technologies, coupled with effective methodologies driven by Artificial Intelligence, pave the way for innovative approaches. Intro to the event AI, Data, and CRM: Shaping Business through Unique Experiences, Author Theodore Poulias, Uni Systems

1. Data Analytics & CRM in the
AI era
Welcome & Introduction
5 Oct 2024
Theodoros Poulias, Director Enterprise Solutions B.U.

2. Uni Systems
in numbers
Greece
Belgium
France
Netherlands
Luxembourg
Estonia
Germany
Malta
UK
Switzerland
Ireland
Bulgaria
Turkey
Hong Kong
Italy
Albania
Slovakia
Hungary
Sweden
Cyprus
Romania
Spain
Finland
Austria
Serbia
Israel
Slovenia
corporate
entities
6 countries
of operation
20
annual
turn-over
175 M€
200+
customers across
industries &
geographies
consultants &
technology
professionals
1300+
revenues from
services
87%

3. Data Analytics & CRM in the AI era
Artificial
Intelligence
CRM/ Customer
Experience
Data & Analytics
Intelligent Experiences are a class of digital practices that use data
to improve the overall digital journey for your customers.
Intelligent
Experiences
#personalization
#data-driven insights
#context awareness
# feedback loops
#predictive
#automation
#cross-platform
# privacy -trust

4. The Customer Experience Gap: Customer
Expectations vs Experiences we provide
Source: Qualtrics

5. Biggest Technology Gaps in Customer Experience
Harvard Business Review Study, Customer Experience Technology Gap
87%
Importance
35%
Effectiveness
Visibility into and
understanding of the end
customer experience
78%
Importance
25%
Effectiveness
Data and systems
integration across all
channels and products
77%
Importance
26%
Effectiveness
Visibility of Data
across all
functional areas
One common dominator for all technology problems: Data

6. Agenda
10.00 – 10.10 Welcome by Uni Systems
10.10 – 10.40 Keynote speech, Professor Ioannis Vlachavas, School of Informatics, Aristotle University of Thessaloniki
10.40 – 10.55 Bring your data to the era of AI, Dimitris Agagiotis, Data & AI Specialist Corporate Accounts - Greece & Malta, Microsoft
10.55 – 11.10 Coffee break
11.10 – 11.40 Bridging the gap - Aligning Data Initiatives with Business Goals, Dimitris Karystinos, Big Data Analytics Manager, Uni Systems
11.40 – 12.15 Create Unique Experiences through a CRM Approach, Stavros Kontos, CRM Solution Manager, Uni Systems
12.15 – 12.30 Coffee break
12.30 – 13.30
BREAKOUT
ROOMS
• Data Fabric/AI Solutions offering, Celia Sideri, Data & AI Specialist Corporate Accounts – Greece & Cyprus, Microsoft and
Dimitris Koutsanastasis, Data & AI Specialist Enterprise Accounts – Greece & Cyprus, Microsoft
• D365 Demonstration, Giorgos Aspiotis, Sr Partner Development Manager – Business Applications Global Partner
Solutions | Southeast Europe, Microsoft
13.30 Light Lunch

7. We hope you enjoy the event…