Rocking The Ages: Retention from a Generational Perspective. Presented By Mayerland Harris, HEB; Laura Ramey, Crestwood Midstream Partners; Edda Tinis, Air Liquide

1. NEW STRATEGIES &
SOLUTIONS IN THE
GLOBAL WAR FOR
TALENT
April8-9,2014
u p s t a r t 3 6 0 . c o m / l i v e

2. ROCKING THE AGES
Retention FromAGenerational Perspective
Moderator: Luis Jimenez VP of Human Resources, Atwood Oceanics
Mayerland Harris Group VP of Human Resources, HEB
Laura Ramey VP of Human Resources, Crestwood Midstream Partners
Edda Tinis Learning & Development Director, Air Liquide

3. UPSTART Live
Spring Summit 2014
Mayerland Harris
Group Vice President of Human Resources

4. $20 Billion Company
355 Stores
9th Largest Grocer in U.S.
284 H-E-B Stores
2 Mi Tienda
39 H-E-B Mexico
6 Central Market
13 Manufacturing Facilities
14 Distribution Centers
78,000 + H-E-B Partners
H-E-B by the numbers …

5. HEB Trade Area

6. Store Formats
HEB
Central Market
Plus Stores
Mi Tienda
Joe V’s

7. HEB in Houston is Growing
 Our TSLs earn on
average $160K
including bonus
 20 new stores within the next 5 years
 Each new store will require between 30-
40 managers
• That’s 600-800 new leaders
needed in the next 5 years!!

8. HEB Leadership Base is Shrinking
86 Top Store Leaders
69 SDs in a Unit Hourly Dept
Managers
(13)
Salaried
Dept
Managers
(43)
Top Leaders
(8)
9% of all
Top Leaders
3.5% of all Hrly. Mgrs.
6% of all Salaried Mgrs.
Eligible to Retire Today

9. HEB Leadership Base is Shrinking
86 Top Store Leaders
69 SDs in a Unit Hrly Dept
Mgrs
(30 )
8% of all Hrly
Mgrs.
Salaried Dept
Mgrs
(65 )
9% of all Salaried
Mgrs.
Top Leaders
(25)
29% of all TSLs
Eligible to Retire in 5 Years

10. Large Tenure Gap
Average tenure for a Top Store Leader: 16 yrs
Average tenure for a 2nd Store Leader: 7 yrs

11. Traditionalists
>68
Boomers
49-67
Gen X
37-48
Millennial
18-36
Gen I
< 17
Total HFD
Partners
# of
Partners 269 2,718 2,222 10,490 206 15,905
We have 9 Partners between the
ages of 82 and 90!!
H-E-B Houston Workforce

12. Turnover Rates - 2013
Gen X
22%
Boomers
15%
Silent
Gen
13%
Millennials
51%

13. Silent Generation
(born 1933-45)
• Verbally and publically
acknowledge their
experience
• Provide proactive
technology support services
if they are not techno-savvy
• Use due process and explain
the reasoning behind
decisions

14. Baby Boomers
(born 1946-64)
• Send the message that long hours at work
aren't necessarily a badge of honor.
• Redesign their jobs to provide flexibility
• Spotlight personal fulfillment, meaningful
work intangibles

15. Generation X
(born 1965-76)
• Resist micromanaging them
• Provide flexible work environments (i.e.
telecommuting, flex-time)
• Reward their initiative

16. Millennial Generation
(born 1977-98)
• Personalize their work – one
size doesn’t fit all
• Make their work interactive,
like their technology, and
group oriented, like their social
preference
• Communicate the civic side of
your company

17. Ways to motivate Millennial Workers
 Explain the Company Vision
 Prioritize Community Service
 Develop in-Between Steps
and Titles
 Give Encouragement and
Regular Feedback
 Offer More Flexibility
 Provide Education and
Professional development
 Give them Time for Personal
Projects

18. Moving Texas Forward
Commitment to our
Partners
Commitment to our
Customers
Commitment to our
Communities
Our focus on providing our Partners with the support
and resources for a Healthy lifestyle, Financial Fitness,
and Educational opportunities.

19. Weigh to Wellness Program
Our FREE 8-week weight loss classes are
for benefit-enrolled Partners that have a
BMI of 27.5 or greater.
H
Healthy at H-E-B – how we can help you
Partner Diabetes Education Program
FREE 11-week diabetes education
course taught by H-E-B Pharmacy
Partners to assist benefits-
enrolled Partners and their
enrolled spouses with managing
diabetes.
Tobacco Cessation Program
The Quit for Life program, is a free benefit for
all Partners and their eligible dependents
(18 years of age or older) to help quit using
tobacco.
Ready, Set, Move!
Join the 8-week Ready, Set,
Move! challenge by tracking at
least 150 minutes of healthy
activity each week. The Ready,
Set, Move! Challenge runs
from September 2nd through
October 27th!
Apply for a chance to Slim Down & Win Big!
July 1st through November 1st
12 Partners
will be
Selected!

20. H-E-B offers exclusive Partner
discounts to help you save money
on a wide range of products and
services.
• Electronics & Cellular
• Finance & Education
• Home & Auto
• Entertainment & Dining
• Health/Beauty & Fitness
• Travel
Learn how to balance your
budget, get our of debt, create
an emergency savings
account, plan for long-term
savings goals, and prepare for
your future with our 6-week
program!
Commitment to Financial Fitness
Are you saving for your retirement?
For eligible Partners, H-E-B
matches $1.60 for every
$1.00 you contribute to
your 401K. (up to 2.5% of
your earnings)
The Valued Partner Perks program
is our way of saying “Thanks for all
you do, Partner!”
Save 10% on all Own Brand
and H-E-B Exclusive products.
Get the latest VPP discounts
and offers sent to your mobile
phone through our All Perks
and My Perks text channels.
Take the Ready, Set, Save! Challenge!
Average Savings per household is
$260!

21. Commitment to Partners’ Education
We invest $700k in
Partner Scholarships
every year!
SORM Applications: August 12th – August 26th
SORL Applications: August 26th – September 23rd
Career Development Series: September 17th
My Careers Facebook Page –
Like it! For up-to-date information
on opportunities with H-E-B!

22. Work
improvements
& work
elimination are
critical for our
Partners!
Customers benefit
from our
commitment to
“World Class
Customer Service”
Our Store Leaders,
Managers and Partners
looking at the work
differently!
Productivity
allows us to
invest in our
Partners & our
future
“Working together to make the work as GREAT as our Partners!”
“A Productivity Culture is when every Partner is committed to making sure the work is done well, with
few mistakes, and where Partners are always on the look out for ways that they can improve things!”

23. Moving Texas Forward
Commitment to our
Partners
Commitment to our
Customers
Commitment to our
Communities
Our focus on providing our Customers with the
resources for a Healthy lifestyle, the absolute lowest
prices and best values every day, and support through
our educational initiatives.

24. H
Commitment to Customers’ Health
H-E-B My Good News
Each week find healthy tips
and information, a week’s
worth of healthy recipes with
a shopping list and extra
savings with money saving
coupons!
Nutrition Tag Program
Our nutritional tags throughout the store
help Customers find products that fit their
dietary needs easier!
H-E-B Registered Dietitian Team
H-E-B Dietitians are here to help you with a
variety of services:
 Health education through monthly themes
 Cooking classes and store tours
 Monthly Facebook chats
 Lunch & Learn Sessions
H-E-B My Texas Table Cookbook
The H-E-B My Texas
Table Cookbook features
over 100 lightened
family favorite recipes
from our Partners,
Customers, and H-E-B
Dietitians.
Only $9.99 for Partners!

25. H
Helping Our Customers’ Save Money
Lower Prices on
Quality Products
H-E-B offers the highest quality products at the best value for our
Customers!
H-E-B Our Finest
Toilet Paper
Priced 20% LOWER than Charmin
H-E-B Corn Flakes
Priced 27% LOWER than Kellogg’s Corn Flakes
H-E-B Creamy
Creations Ice Cream
Priced 20% LOWER than Blue Bell Ice Cream

26. Moving Texas Forward
Commitment to our
Partners
Commitment to our
Customer
Commitment to our
Communities
Our focus on providing our Communities with the
support and resources for a Healthy lifestyle, and
provide programs for education and charitable
initiatives.

27. Commitment to Community Education
H-E-Buddy Classroom Champions
H-E-B partners with schools
to educate children about
proper nutrition and
encourage a healthy lifestyle
with our H-E-Buddy
Classroom Champs!
Excellence in Education
Since 2002, $6.5M has been
given to educators, schools,
and districts across Texas.
This is the largest monetary
awards program for Texas
educators.
Junior Achievement
In 2013, H-E-B supported Junior Achievement
with over 133 classroom volunteers to teach
over 2,100 students in 14 schools about the
basic principals of business enterprise and the
benefits of an education, and provided over
$267,000 in financial support through
fundraisers and sponsorships.
H-E-B Read 3
Since 2011, the H-E-B Read 3 program has
provided over 1.5M books to kids across
Texas and served over 1,700 families with
our Family Literacy Workshop, which helps to
engage and prepare their toddler for success
in kindergarten.

28. H-E-B Slim Down Showdown
Community Challenge
25 Texans from across the
state were selected to
compete in the 12-week
H-E-B Slim Down Showdown
Community Challenge. The
contestants lost more than
700 pounds, wrote over 900
blogs which generated over
38,000 comments and
hundreds of thousands of
page views.
H
Healthy at H-E-B
Community Challenge
In September, Healthy at H-E-B will partner
with It’s Time Texas to host an eight-week
competition between Texas communities to
see who can mobilize the most healthy
action.
Using the Healthy at H-E-B Community
Challenge website, communities track points
they earn by participating in healthy
activities.
Bracelet Offer:
The first 20,000 households to register in September
will receive a challenge bracelet that can be used to
redeem up to $15 in offers during October.
Top Communities:
Communities with the most tracked points in Large,
Mid-Size, and Small categories will receive a trophy
and special recognition.
Commitment to Community Health
Community
Winner
Customers can apply
for a chance to
Slim Down!

29. Volunteerism
H-E-B Partners volunteer
over 100,000 hours each
year! Each hour a Partner
volunteers at an H-E-B sponsored event,
earns them 60 Volunteer Points which can be
redeemed for prizes.
H
Hunger Relief
In 2012, H-E-B delivered
25.8M pounds of food and
non-perishable items to food
banks across Texas and
Mexico.
Our Annual Feast of Sharing Holiday Dinners
serve over 250,000 meals a year in 32
communities across Texas and Mexico.
Commitment to Communities in Need
H-E-B Backs Our Troops
As part of our Military Appreciation
campaign, H-E-B partnered with Operation
Finally Home to help provide two deserving
military families with a brand new home.
Disaster Relief
H-E-B supports communities in times
of natural disasters. Recently, H-E-B
served over 5,000 meals to the victims
and first responders after the
explosions in West, Texas.

30. Passing the
Torch
1. Conduct a Strategic Workforce Analysis
2. Refine Your Retention Strategy
3. Identify, Prioritize and Engage Potential
Retirees
4. Prepare Senior Leaders and Emerging
Leaders
5. Create Knowledge Transfer Opportunities

32. Connections for America’s Energy
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Connections for America’s Energy
April 8, 2014
Rocking the Ages
“The Baby Boomers”

33. Connections for America’s Energy
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“Boomers” Defined
“Baby Boomers” 33
• Born between 1946 and 1964
• 76 Million Baby Boomers making up 37% of the US Workforce
• Grew up with economic prosperity, suburban affluence and traditional
families
• Healthier, physically active, living longer
• Greater wealth, expendable income, retire early
• Highly skilled, highly educated
• Independent, Goal Oriented, Career Focused, Strong Work Ethic
(“Workaholics”), Competitive, Optimistic
• Defined by professional/career accomplishments = self-worth

34. Connections for America’s Energy
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Two Groups:
• Born between 1946 and 1954
– “Woodstock Group”
– Recognized for idealistic endeavors and social conscience
• Born between 1955 and 1964
– “Zoomer Group”
– Recognized for preoccupation with “self”
“Boomers” Differentiation

35. Connections for America’s Energy
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• Civil Rights Movement
• Cold War
• Space Travel
• Vietnam War
• Social Unrest
• Nixon and Watergate
• Television
Historical Events Shaping Early Lives of “Boomers”

36. Connections for America’s Energy
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Most important is giving attention and recognition; motivated by being valued
and needed
• Mentor other generations
• Involvement in decision making
• Play fairly
• Consider post-retirement opportunities
• Team work and team projects
• Challenging work and assignments
• Values the total package (short-term and long-term)
Engaging “Boomers”

37. Connections for America’s Energy
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Crestwood Midstream Partners LP
Diversified US Midstream Portfolio
Existing platform in every premier shale play in North America creates
significant opportunity for optimization, organic expansion, and strategic M&A
ASSET SUMMARY (1)
• Natural Gas
– 1.3 Bcf/d natural gas transportation
capacity
– 2.1+ Bcf/d gathering capacity
– 1,260+ miles of pipeline
– ~80 Bcf natural gas storage capacity (2)
• NGL and Crude Oil
– Eight natural gas processing plants
– 600+ MMcf/d processing capacity
– 180,000 BPD crude oil rail terminal
facilities
– 125,000 BPD crude oil gathering capacity
– NGL and crude logistics business
including trucks, rail cars, terminals,
fractionation, storage and marketing
 4.6 MMBbls NGL storage
 12,000 Bbl/d fractionation
 8,000 Bbl/d isomerization
 520 NGL truck/trailer units
 47 Crude truck/trailer units
 1,071 rail car units
 2 crude unit trains on order in 2015
(1) Includes announced expansion projects
(2) Total storage capacity is expected to be reduced to
58 Bcf following Tres Palacios application filed with
the FERC on December 6, 2013.
• Gathering and Processing
Gas Storage and Transportation
• NGL and Crude Services
--- High Growth
--- Core Optimize
--- Core Stable
• Basin Areas
• Shale Regions
Headquarters
37“Baby Boomers”

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Laura Ramey
Vice President, Human Resources
Crestwood Midstream Partners LP
832.519.2268
lramey@crestwoodlp.com
Thank You

39. Rocking the Ages
Air Liquide ALLEX Program
Houston, April 2014

40. Air Liquide, world leader in gases for industry, health and the environment
Quick facts: Air Liquide in the U.S.
40
■ Global industrial and medical gases organization.
■ The headquarters for the Americas is located in Houston, Texas.
■ More than 5,000 employees are based in over 200 facilities nationwide,
including more than 140 industrial gas plants.
■ Robust bulk and cylinder distribution network includes more than 60 depots, 500
trucks and more than 700 drivers.
■ Owns and operates approximately 2,000 miles of pipeline.
■ On-site industrial gas production at more than 300 customer facilities.

41. Air Liquide, world leader in gases for industry, health and the environment
ALLEX Program History
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42. Air Liquide, world leader in gases for industry, health and the environment
Program Structure
42

43. Air Liquide, world leader in gases for industry, health and the environment
Focus on Learning
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44. Air Liquide, world leader in gases for industry, health and the environment
Program Momentum
44

45. Air Liquide, world leader in gases for industry, health and the environment
Why Does it Matter?
45
ALLEX Non-ALLEX
Hired 30 100
Left by 2002 0 34
Promotion Progression 4 2.5
Identified as High Potential 3 1
■ The program appeals to what Gen Y is looking for
■ Attracts higher quality hires
■ Helps them build a lasting foundation and network
■ Maintains their engagement in the organization
■ Compare 2 similar populations hired 2000 – 2002
■ Both college hire populations
■ One group in the ALLEX program, the other direct into another role

46. June19th WEBINAR
Identifying High-performing Candidates That Will Succeed In Your Organization
Sponsored by: SkillSurvey
July24th MICROSUMMIT
The Westin Houston, Memorial City
• Recruiting And Workforce Analytics
• Hiring High-performing Candidates
• Oil & Gas Salary Benchmark Survey
Sponsored by: Ascende, SkillSurvey
Fall2014WORKFORCENEXTSUMMIT
Premier event focused exclusively on recruiting/talent acquisition, retention and
energy workforce management for Upstream, Mid-Stream and Downstream.
UPCOMING EVENTS
u p s t a r t 3 6 0 . c o m / l i v e

47. WORKFORCENEXTbrings together a high-level community of HR
executives, talent and workforce management professionals, and stakeholders
focused on labor demand issues and challenges in the energy industry.
• How to find & recruit great people in a hyper-competitive market
• How to retain current employees
• How to train, grow, motivate your teams
• How to transfer knowledge from a rapidly retiring workforce
• And how to keep up with ever-growing employment regulations
There are unique differences market-to-market and WORKFORCE NEXT
focuses exclusively on challenges in the oil & gas and energy industries via live
solution-based events where you’ll network with industry leaders.
U p s t r e a m ● M i d - S t r e a m ● D o w n s t r e a m
Learn More: WFN360.com
WORKFORCE NEXT
u p s t a r t 3 6 0 . c o m / l i v e

48. THANK YOU
Let’sconnect
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