2. Who We Are
1. Constant and never-ending improvement for our clients and ourselves
2. Only receive by giving to others
3. Making a positive and lasting impact on the world
4. Everyone wins more than they put in
RTG offers strategic and innovative solutions designed to
help companies exceed performance goals while truly
making a difference in the world.
.
Companies, associations and other organizations call us
when they recognize that their employees, members or
other key constituencies are not fully engaged AND when
they know that greater engagement will drive their
performance, productivity and/or profitability.
Each initiative is created around a component of “Giving
Back” with the primary focus being feeding the hungry.
“
RTG stands for Receiving Through Giving
RTG is a For-Profit Social Enterprise, Strategic, Innovative Agency,
founded on the principals of:
4. Svetlana Ratnikova
20+ Years in Corporate
World including Economic
Analyst at AC Nielson,
President of Terra
Naturals, Successful
Entrepreneur and
formulator of the Worlds
first All-Natural
Deodorant…so Natural you
could eat it.
Chris Bloor
Copywriter/Lead
Generation Expert. Chris
has been making a full-time
online for 17 years now. In
that time, he has been
responsible for over $300
million in combined sales.
His clients include industry
founders and leaders as
well as highly respected
community organizations..
Warren Coughlin
10+ years as a business
coach, consultant,
trainer and facilitator
working with ethical
entrepreneurs and
mission driven
organizations to help
them build Businesses
that matter, top
performing business
coach in Canada.
Stephen Clarke
25+ Years in the
Advertising/Marketing
Global Arena, most recent
EVP of Saatchi and Saatchi
worked on AT&T, P&G and
Toyota. Entrepreneur,
Speaker, Author and
former Professional
Athlete. Driven,
Committed and
Disciplined
Andrea Alonso
10+ years in the
communication and
marketing with a broad
background in Branding,
Strategic Planning, Digital
Marketing and Business
Development with a growing
career upward in companies
from different segments.
Creative, driven and
committed.
RTG Leadership Team
Jamil Graham
When I speak of myself as a
'social entrepreneur', I share
how I’ve taken on a global
problem and how I lead
with strategic and
innovative solutions to
challenges many don’t know
exist.
I am a firm believer in the
power of combining the
compassion of non-profits
with the efficiency of
business.
5. Imaginerunning a culture building initiative that connects and
inspires your team, your clients and prospects AND saves you money. Rather
than pay someone to come in and run “trust exercises” or plan a paintball day,
imagine a company, considered experts in engaging Millennials running a
program specifically designed to Millennialize your Company by;
Building Stronger More Productive Teams
Providing better metrics through innovative Assessment Programs
Improving/Adding to existing CSR initiatives
Strengthening Your Brand – Building Emotional Connection
And imagine that this program actually winds up providing hundreds of
thousands of meals to some of the world’s hungriest children, or helping to end
hunger in North America, while in collaboration with other Organizations to
build Homeless Shelters or help Aboriginal people?
And one more thing…what if this program connected you more deeply to your
clients. The relationship we are proposing accomplishes all of this…and more.
This program will see your team have fun, create
an impact plus generate an ROI for the company!!!
6. Assessing Culture
RTG corporate assessment
program developed with
conjunction of Arizona State
University.
Our Systems & Metrics Enable
Sustainable High Performance
by helping organizations better
understand their culture,
wellness, resilience, humanity,
customers, employees,
partners and reputation.
This allows the company to
determine if pursuing an
ongoing program is likely to be
worthwhile.
BENEFITS OF HIGH PERFORMING CULTURE
Improving The World
In team building exercise, we will
do an assessment of the extent to
which the team both individually
and collectively understand, buy
into and live the cultural values of
the organization.
The exercise will see the team
have a material impact on the
lives of people in need.
This will start to shift the culture
as they see how being part of that
team allows them to make a
difference
Particularly for Millennials, this
instills greater loyalty.
Enhancing Brand
Customers, suppliers, staff
and your community all have
certain opinions of your
company.
Imagine how that reputation
will be enhanced when they
learn that their team is
responsible for providing
hundreds of thousands of
meals to otherwise hungry
children.
Innovation, engagement and
transparency are this
program’s pillars.
Generating More
Time and Money
A high performance culture
is one that consistently and
predictably delivers superior
results for customers and
for the firm.
This means higher profits,
more growth and greater
freedom for ownership and
management so they can
focus on what matters
most.
In this brief introduction, we will show you what a high performance culture is, why it’s needed and how you
can go about creating one quickly, effectively and cost-efficiently. We offer you the opportunity to gift your
clients a free Team Build/Culture Assessment. This initiative will add to the success by:
7. Around the World - What’s Happening?
Of Millennials seek to
befriend brands that
are real, that make a
positive contribution
to the society
Of recruits consider
social commitment
when choosing an
employer
Of Millennials say
making a difference
in the world is more
important
The Millennial Generation, Care
Of “Millennial
Generation” seek a
job that “allows them
to have an impact on
the world”
8. Efficient
100% of the dollars
contributed go to the desired
impact, in this case, feeding
those most in need
Because the charities involved
no longer need to fundraise to
buy the food, their operations
are leaner.
You pay nothing to have your
culture improved and team
inspired
Effective
The food is nutritionally
formulated for those in
need
Employees, especially
Millennials, will love
working for a caring
company
Fun
Creating a challenge
introduces a competitive
spirit into giving. By having
teams, you foster
camaraderie, energy, a
sense of purpose and
some healthy good
natured “trash talk” that
serves to bond your team
Everyone Wins
You get an improved team
with higher morale and
productivity
Charities can impact more
lives
Your team has fun and feels
good about where they work
Hungry are fed
The “givers” receive
thousands of dollars of
benefits for giving
MILLENNIALS SEEK A NEW WAY OF GIVING
The old way of cutting a cheque to a
charity, in the hopes that they will
efficiently use those funds, has
become outdated, resulting in
“donor fatigue.” Millennials in
particular want to know that their
efforts and dollars are having the
impact they want. RTG has created
a “New Way Of Giving” in which
everyone wins and that offers the
highest standard of transparency
while building your High
Performance Culture
9. HOW WE ENGAGE MILLENNIALS
While positive, solution and possibility focused people are found among all social groups, there is a
remarkable predisposition to this approach among Millennials. This group is larger than the Baby
Boomers, with over 90 million Millennials in North America alone. Here are some characteristics of
Millennials and how they are reflected in our program
They want to be part of an organization that
makes a difference and allows its people to be
involved in making that difference
The program builds your team by actively involving
them in providing hundreds of thousands of
meals/year to people in need. This becomes a
continual conversation about the ongoing impact of
the organization
They grew up on games on different
platforms. As a result they have a strong
affinity for anything that’s “gamified.”
This program has at its core a challenge between
different teams to have the biggest impact, along
with prizes
Incredibly comfortable with technology,
especially mobile technology.
The challenge is run through mobile services and
apps. Indeed, one of the benefits is an app that gives
them access to thousands of dollars of discounts
They hunger for feedback In the challenge, they have immediate online access
to standings and results. After the challenge, they
will receive quarterly updates on how many meals
their efforts are providing
Millennials Program
1
2
3
4
1
2
3
4
10. In Partnership with RTG Group
Membership Portal Can Be Personalized and Branded to
the Organization
Our Systems & Metrics Enable
SUSTAINABLE HIGH PERFORMANCE
by helping organizations better understand their culture, wellness,
resilience, humanity, customers, employees, partners and reputation
Developed with conjunction of Arizona State University
12. 12
The Memberperks® Program
Your Key to Making it Easy
When we designed this program, we wanted to ensure that everyone wins more than they
put in. The hungry, the charity, the food manufacturer, the culture and those buying the
food must all feel they’ve “won”. The MemberPerks ® program makes buying the food a
“No Brainer”
13. We believe generosity and
kindness should be rewarded.
Which is why supporters get
access to the RTG MemberPerks
® app.
When they decide to feed the hungry,
they’ll have access to thousands and
thousands of dollars of discounts from
over 1,200 national brands and local
businesses they trust.
There are discounts on movies, cars,
dinners, insurance, travel, florists, health
clubs, mortgages and so much more.
Through the App on their smart phone,
they’ll have a single online access point
that connects them to perks that offer
huge savings on the products and
services they want and need.
When they can access 10’s of
thousands of dollars of
discounts, why wouldn’t they
feed a child for $29.90 (before
tax savings)?
$ ?
The Memberperks® Program
14. BENEFITS
Specially Formulated For Malnourished Children
• Contains a balance of carbohydrates, protein, fat, and
fiber
• Provides essential fatty acids required for normal brain
development, skin health, and immune defense
• Provides electrolytes necessary for maintaining normal
fluid balance and muscle function
• Includes 25 essential vitamins and minerals, including
vitamin A for normal sight and immune functions
• Provides nutrients for normal growth & skeletal
development
• Vegetarian and non-dairy, Kosher and Halal certified
• Ingredients can easily be added for every taste and
culture
Each package contains 30 child-sized meals, enough food to
provide a child one nutritious meal each day for a month. Shelf
life: 2 years
BENEFITS
Nourishing. Wholesome. Pure
• Nutritious and delicious bars and granola cups are made with
organic ingredients
• A healthy bar made from fruits and nuts, ancient grains,
chewy and sweet fruit treat — delivers delicious high-energy
snacks with fiber, protein and luscious elements like honey,
vanilla and nut butters
• Granola cup is a portable cup of delicious granola made
with 100% natural and pure, air-dried milk. With no
refrigeration necessary, granola cup lasts for years & allows
for convenience
• USDA-certified organic, GMO-free, Gluten-free, Soy-free,
Dairy-free, Vegan, Certified Kosher. Balanced nutrition just as
Mother Nature intended
• All of our healthy foods are made without artificial flavors, or
colors
Each package contains 1 Cup and 2 Bars, enough food to provide a
person one nutritious meal each day for a month. Shelf life is 1
Year.
The Memberperks® Program
North American Food International Food
15. Manufacturer
of Food
Companies, staff, customers,
suppliers, clubs, associations…
The charity
People Enjoy
the Food
RTG Member
Perks Discount
App
Other Causes
DELIVERS THE FOOD
DeliverFood
How It Works
Simple but Effective
Contributors
16. Bonus for the Organization
“HOW TO” Weekends
First Nations ProgramsTrips to Malawi
Sports Teams Training CampsCycling Trips “Tour de France”Volleyball Trips to Brazil
17. A team of motivated and
engaged high performers
Freedom of management and
board from daily operational
activities
Happy Customers
and Growing Profits
A Management Team committed
to vision and culture
The Payoff
When you succeed in creating an engaged, high performance culture,
you will have in place all the key elements needed to accelerate the
growth of your business in a way that allows management to focus on
what matters
18. • Result Driven CSR with Employee Engagement
• Building Team by Making a Difference
• Emotional experience rather than tax receipt
• Win-win-win for everyone
• Flexible program - one size does not fit all
• Total transparency around compensation and rewards
• Build a sense of community and strong cultures in organizations
• An ability to dream for a better and mature society with no hungry
• “A New Way of Giving”
RTG aligns CSR with Millennials
(CSR) Corporate Social Responsibility
RTG reflect on the core learnings of research,
Millennials embracing CSR to explore new
policies, procedures and cultural attitudes
that reflect a new CSR world order to support
a sustainable business model one where all
generation feel welcome
19. CONCLUSION
RTG Grew from the Convergence
of 3 Large Trends
How & Why Millennials
Purchase Products
Charities failing to capture
the imagination of
Millennials
Disruption of Charity Model
‘New Way of Giving’
The overwhelming amount
of hunger at home and
abroad
The Millennials are changing the way we Think and will have
the largest Positive Impact on the World than any generation in
History. The need to make business more than just about profit
has never been more important and with the back end
Millennials only 15 NOW is the time to Take Action and Align
Your Organization with Millennials!
20. “You never change things by fighting the existing reality. To change
something, build a new model that makes the existing model obsolete’ –
Richard Buckminster Fuller
The program we’ve outline in this document is a starting point for discussion. We are happy to work with you creatively and
collaboratively to design the ideal program.
Once you have had an opportunity to review this, let’s sit down again to explore how to maximize the impact this program can
have.
After we agree on how to proceed, we will then create a custom web site, craft communication vehicles and plan the rollout
strategy. Our goal is simultaneously to make this an immensely successful program for our clients as well as those we will help
AND to create very little impact on your time as we will handle all logistics.
Easy and effective.
We look forward to working with you!
Next Steps …
To Discuss further Contact:
Stephen Clarke, CEO
Warren Coughlin, President
Svetlana Ratnikova, COO
647-859-0126
416-573-2387
416.824.015
sclarke@rtggroupinc.com
wcoughlin@rtggroupinc.com
sratnikova@rtggroupinc.com
