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Hr Magazine Webinar 9.23.09


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Hr Magazine Webinar 9.23.09

  1. 1. Giving Back Through Tough Times Employee Giving Programs that Boost Your Bottom Line
  2. 2. CREATING COLLECTIVE BENEFIT Employees and Community Investment at Gap Inc. Gail Gershon Director, Employee Engagement Gap Foundation Gap Inc.
  3. 3. GAP FOUNDATION’S ROLE <ul><li>Global Social Investor </li></ul>Employee Catalyst Business Advisor
  4. 4. OUR PURPOSE To fulfill personal promise to change the course of lives in an effort to break the cycle of poverty
  7. 7. <ul><li>Employees </li></ul><ul><li>Stores </li></ul><ul><li>Vendor relationships </li></ul><ul><li>Brands </li></ul><ul><li>Marketing </li></ul><ul><li>Product </li></ul>Strategic Pillar #1: WE’RE BEYOND CASH LEVERAGE COMPANY ASSETS
  8. 8. WE BELIEVE EMPLOYEES ARE OUR MOST VALUABLE ASSET. How we engage employees to drive social change: <ul><li>Hands-on volunteerism. </li></ul><ul><li>Skills-based volunteerism and pro bono service. </li></ul><ul><li>Employee financial giving. </li></ul><ul><li>Recognition programs to inspire employees and promote innovation. </li></ul><ul><li>Gap Inc. matches employee donations of both money and time. </li></ul>
  9. 9. Strategic Pillar #2: THE VIRTUOUS CYCLE COMMUNITY EMPLOYEES SHAREHOLDERS CUSTOMERS Collective Benefit drives sustainability
  10. 10. TWO TARGET CAUSES (Developed World Target Cause) Youth empowerment through employment YOUTH 12-18 (Developing World Target Cause) Women’s advancement through life & work skills education WOMEN 18-30
  11. 11. Our developed world target cause, youth empowerment through employment, leverages Gap Inc. employee expertise around preparing young people for first job success.
  12. 12. <ul><li>“ We believe there’s a promise that exists in all of us and it’s not just in the people we serve, but it’s in ourselves.” </li></ul>
  13. 14. KAREN DAVIS
  14. 15. GIVING THE GIFTS OF HOPE , PLAY AND A HELPING HAND “ Our mission is to assist children in triumphing over critical life obstacles and bring the joy of play into their lives” Hope = Grants Play = Product Helping Hand = Team Hasbro
  15. 16. <ul><li>Philanthropic Partnerships </li></ul><ul><li>• Multi-Year Grants </li></ul><ul><li>• Product </li></ul><ul><li>• Employee Engagement </li></ul><ul><li>Local Support </li></ul><ul><li>• Where we have offices </li></ul><ul><li>• Yearly grants </li></ul><ul><li>• Product </li></ul><ul><li>• Employee Engagement </li></ul>TWO TYPES OF GIVING
  16. 17. STRATEGIC FOCUS <ul><li>Support children in need </li></ul><ul><li>Put product into the hands of children who would otherwise not experience the joy of play </li></ul><ul><li>Team Hasbro: Employees are given four hours a month to volunteer with children </li></ul><ul><li>Employee Giving: Employees are given the opportunity to contribute to our philanthropic partners </li></ul>
  17. 18. EXAMPLE: GIVE KIDS THE WORLD <ul><li>Grants </li></ul><ul><ul><li>Boundless Playground </li></ul></ul><ul><ul><li>Christmas Every Thursday </li></ul></ul><ul><li>Product </li></ul><ul><ul><li>Candy Land Customize Game </li></ul></ul><ul><ul><li>Product Donations for Thursday Event </li></ul></ul><ul><li>Team Hasbro </li></ul><ul><ul><li>Designed Game </li></ul></ul><ul><ul><li>Designed Playground </li></ul></ul><ul><ul><li>General Volunteering at Event </li></ul></ul><ul><li>Cause Marketing </li></ul><ul><ul><li>My Little Pony 25th Anniversary </li></ul></ul><ul><ul><li>La-Ti-Da Children’s Spa </li></ul></ul><ul><ul><li>Product at Retail to Support GKTW </li></ul></ul>
  18. 21. PepsiCo Foundation Snapshot <ul><li>Founded in 1962 by Pepsi-Cola Company prior to Frito-Lay merger in 1965 </li></ul><ul><li>Philanthropic arm of PepsiCo Inc. </li></ul><ul><li>Making grants outside of the U.S. since 2005 </li></ul><ul><li>Average annual spend $31mm </li></ul><ul><ul><li>Grant portfolios worldwide </li></ul></ul><ul><ul><li>Leveraging engagement </li></ul></ul><ul><ul><li>Disaster relief & recovery </li></ul></ul>
  19. 22. PepsiCo Foundation Mission <ul><li>As PepsiCo’s philanthropic anchor, the PepsiCo Foundation is committed to developing sustainable partnerships and programs that provide opportunities for improved Health , Environment and Education , with an emphasis on underserved communities in the U.S. and in developing countries. </li></ul>
  20. 23. Complementing Performance with Purpose <ul><li>Food Security and Under-Nutrition </li></ul><ul><li>Over-Nutrition </li></ul><ul><li>Energy Balance </li></ul><ul><li>Water Security </li></ul><ul><li>Safe Water to 1MM </li></ul><ul><li>More “Crop Per Drop” </li></ul><ul><li>High School Graduation Rates </li></ul><ul><li>Opportunity for Underserved Groups </li></ul>Human Sustainability Environmental Sustainability Talent Sustainability Economic Development in Emerging Markets
  21. 24. Social ROI Investment not Subsidy Moves the World Forward Taps Our Strengths & Core Competencies
  22. 25. Smart Philanthropy <ul><li>Results driven; metrics </li></ul><ul><li>Scalability </li></ul><ul><li>Capacity building </li></ul><ul><li>Local relevance </li></ul><ul><li>Market-driven solutions </li></ul><ul><li>Distribution of dollars </li></ul><ul><ul><li>RFP process; re-granting </li></ul></ul><ul><ul><li>Micro finance and credit </li></ul></ul><ul><li>Leverage: Challenge & Matching </li></ul><ul><li>Engagement </li></ul><ul><ul><li>Service Corps </li></ul></ul><ul><ul><li>Associates </li></ul></ul><ul><ul><li>Pro bono </li></ul></ul><ul><ul><li>Skills </li></ul></ul>
  23. 26. Grant Example: Health Portfolio Save the Children <ul><li>Give $5 million over three years </li></ul><ul><li>Prevent malnutrition and mortality in children under five-years-old in India and Bangladesh </li></ul><ul><li>Work with community health educators to teach and train families about nutrition, water, sanitation and hygiene </li></ul><ul><li>Expanding the partnership across regions – coordinated CSR programming </li></ul>
  24. 27. Grant Example: Health Portfolio World Food Programme <ul><li>The UN’s frontline agency in the fight against hunger </li></ul><ul><li>Feeds 90 million people, mostly children, in 80 countries </li></ul><ul><li>Program to assist with improving WFP’s logistical capabilities </li></ul><ul><li>PepsiCo Foundation Service Corps – Retired Associates </li></ul>
  25. 28. Environment Portfolio Choosing Strategic Innovative Partners A three-pronged approach to bring safe water to one million people in underserved populations by 2010 Distribution to the people that need it Protection at the Watershed resource “ last mile” Purification of the water for the community Sanitation & Hygiene at discharge to prevent recontamination
  26. 29. Grant Example: Inclusion Portfolio Escalera <ul><li>$2.08 million in 2008-2009 </li></ul><ul><li>Program created with National Council of La Raza in 2001 </li></ul><ul><li>Goal: increase High School graduation rates of Latinos and prepare students for college and careers </li></ul><ul><li>Escalera is now a “signature” program, active in seven cities in the U.S. </li></ul><ul><li>Spawned new national “Diplomas Now” dropout prevention program for underserved youth in middle and high schools </li></ul><ul><li>Regional overlap with Diamond Scholars program </li></ul><ul><li>Adelante engagement is a core component </li></ul>
  27. 30. Employee Programs <ul><li>$9.2 million in 2008 </li></ul><ul><li>ExCEL Scholarships </li></ul><ul><li>United Way </li></ul><ul><li>Matching Gifts Program </li></ul>
  28. 31. Purpose Continuum <ul><li>Everyone, every function, every division & every company in PepsiCo has a role and opportunity to do good by doing well. </li></ul>
  29. 32. Next Steps for Contributions <ul><li>Advancing engagement in our DNA </li></ul><ul><li>Weaving our competencies deeper into the business to further social benefit </li></ul><ul><li>Sustainability guides us to move beyond cause </li></ul><ul><li>Anchor the enterprise on purpose, partnering, Social ROI & impacts </li></ul><ul><li>Linking & aligning in a decentralized system – “herding cats” to drive strategic impacts </li></ul><ul><li>Expanding our network of foundations </li></ul><ul><li>Growing skills based engagement </li></ul>
  30. 33. Claire Lyons Global Grant Portfolios Foundation & Contributions September 23, 2009 - Global Giving & HR Magazine
  31. 34. July 2009 Guaranteed Goodness. September 2009
  32. 35. GlobalGiving <ul><li>web platform </li></ul><ul><li> </li></ul><ul><li>+ </li></ul>projects = corporate solutions
  33. 36. Example: Liquidnet Holdings Custom Gift Cards <ul><li>Employees’ kids </li></ul><ul><li>New employees </li></ul><ul><li>Customer recognition </li></ul>
  34. 37. Example: SA Gems – Cause Marketing <ul><li>Diamond distributor created small program with retailers </li></ul><ul><li>Contribution in honor of buyers of diamonds over set price </li></ul><ul><li>$1 for every carat sold by participating retailers </li></ul>
  35. 38. Institutional Partners <ul><li>20+ </li></ul><ul><li>INSTITUTIONAL PARTNERS </li></ul>