Marketing Strategies For School Libraries by Ms Edes Vijandre

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Marketing Strategies For School Libraries by Ms Edes Vijandre

  1. 1. Marketing Strategies Library Media Center Miriam College Grade School Ms. Edes B. Vijandre World Trade Center, Manila 29 August 2007
  2. 2. Vision <ul><li>The Library Media Center exists: </li></ul><ul><li>to develop love for reading among students </li></ul><ul><li>to equip students with the right tools to be proficient in the basic skills </li></ul><ul><li>to encourage life-long learning and </li></ul><ul><li>to promote academic excellence </li></ul>
  3. 3. Mission <ul><li>The Library Media Center aims: </li></ul><ul><li>to act as a learning resource center by providing stimulating resource materials and physical access to information </li></ul><ul><li>to accommodate a wide range of teaching and learning styles, methods, interests and capacities </li></ul><ul><li>to build a collection that responds to the needs of the academic program of the School </li></ul>
  4. 4. Objectives <ul><li>To encourage reading in the community by providing interesting reading materials </li></ul><ul><li>To maintain a well-balanced collection of instructional materials </li></ul><ul><li>To provide fully-automated services and </li></ul><ul><li>To collaborate with teachers in the development, execution and evaluation of a Library Instruction Program </li></ul>
  5. 5. Target Groups Increased Enrollment PARENTS Patronage Optimized Resources FACULTY & STUDENTS Awareness Program Support ADMINISTRATORS
  6. 6. Marketing Strategies <ul><li>Publicity Area </li></ul><ul><li>Academic Celebrations </li></ul><ul><li>Services Area </li></ul>
  7. 7. Publicity Area <ul><li>Bulletin Boards & Announcements </li></ul>
  8. 14. Publicity Area <ul><li>Bulletin Boards & Announcements </li></ul><ul><li>Road Shows </li></ul><ul><li>Displays </li></ul>
  9. 20. Academics Area <ul><li>Academic Celebrations </li></ul><ul><li>Library Celebrations </li></ul>
  10. 21. Book Fairs
  11. 22. Book Fairs
  12. 23. Book Fairs
  13. 24. National Book Week Celebrations
  14. 31. Books & Coffee: A Perfect Company
  15. 32. Books & Coffee: A Perfect Company
  16. 33. For the Love of Reading
  17. 34. Academics Area <ul><li>Academic Celebrations </li></ul><ul><li>Library Celebrations </li></ul><ul><li>Book Selection </li></ul>
  18. 35. Services Area <ul><li>Orientation & Tour </li></ul><ul><ul><li>Students </li></ul></ul><ul><ul><li>New Teachers </li></ul></ul><ul><ul><li>Parents </li></ul></ul>
  19. 36. Services Area <ul><li>Orientation & Tour </li></ul><ul><li>User-Friendly Policies </li></ul><ul><ul><li>No overdue fines for grades 1&2 </li></ul></ul><ul><ul><li>No overdue fines for the faculty </li></ul></ul><ul><ul><li>Flexible borrowing period for faculty </li></ul></ul><ul><li>Staff Attitude </li></ul>
  20. 39. Proposed Projects <ul><li>Quarterly Newsletter </li></ul><ul><ul><li>LMC Updates </li></ul></ul><ul><ul><li>New Acquisitions </li></ul></ul><ul><ul><li>Book Reviews </li></ul></ul><ul><li>Web Site </li></ul><ul><li>Reading Camp </li></ul>
  21. 41. [email_address] library media center miriam college grade school katipunan rd., quezon city 580-5400 loc 3275

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