Marketing Strategies for School Libraries By Ms Ellinor Ferriol
Marketing Strategies for School Libraries August 29, 2007 Manila International Book Fair Presented by Ellinor T. Ferriol, Scholastic Book Fairs
School Libraries Work! <ul><li>The School Library is Critical to Every Student’s Learning Experiences and Academic Achievement. </li></ul>
Why Care About School Libraries? <ul><li>School Libraries are critical for student achievement </li></ul><ul><li>School Libraries have an important role in teaching </li></ul><ul><li>School Libraries are leading the way for technology use in schools </li></ul><ul><li>School Libraries inspire literacy </li></ul>
School Libraries are much more than books! <ul><li>Learning Hub </li></ul><ul><li>Gathering Place </li></ul><ul><li>Integral Part of School’s Instructional Program and Curriculum </li></ul>
To reach and inspire every child to read more, learn more, understand themselves better, and, ultimately, to lead better lives. Our Vision
Children’s Education Better Opportunities, Better Jobs Better Future Reading and Writing Proficiency Understand written and spoken English Write English Speak English Think English Not competent in English 2006 1993 75% 32% 55% 60% 48% 66% 27% 14% 40% 7% “ The Philippines ranks third from the LAST in international math achievement.” The usual, been-there-done-that techniques are uninspiring and do little to address the wide range of interests of students. So how do you spark the interest of every student? Teaching Literacy is Tough!
Makes more kids READ! The Most Trusted Name in Learning The World’s Largest Children’s Book Publisher School Libraries’ Main Goal
Scholastic Book Fairs Scholastic supports your week-long academic activities to promote reading across the content areas with over 2,000 titles from over 130 publishers worldwide!
School Celebrations School Opening Independence Day Nutrition Month Children’s Book Month Linggo ng Wika National Heroes’ Day National Science Week Literacy Month Children’s Month United Nations Day National Book Week Christmas Day Academic Week Math and Science Week Library Week Teachers’ Day Summer Reading Kick-Off
What is it all about? <ul><li>An event in support of the school’s monthly calendar theme </li></ul><ul><li>It is a celebration of learning through reading in a fun and exciting way. </li></ul><ul><li>It’s a time when kids, parents and teachers can browse through their favorite books, participate in fun and challenging games & activities, and learn new things together. </li></ul>
INDEPENDENCE DAY SCHOOL OPENING DAY The event was designed to support the school’s monthly calendar theme to add more excitement and fun to its celebration through fun-filled games, activities and promotions. Suggested Themes to make your school celebrations more exciting! June Theme
July Theme CHILDREN’S BOOK DAY NUTRITION MONTH September Theme WORLD BOOK DAY WORLD POETRY DAY SUMMER READING READING JAMBOREE October Theme VALENTINE’S DAY LIBRARY LOVERS MONTH TEACHERS’ DAY March Theme ACADEMIC WEEK SCIENCE WEEK MATH WEEK February Theme NATIONAL HEROES DAY LINGGO NG WIKA January Theme CHRISTMAS DAY August Theme LITERACY MONTH December Theme UNITED NATIONS’ DAY CHILDRENS MONTH November Theme ALL SAINTS DAY NATIONAL BOOK WEEK
Seasonal Themes to create Fun Atmosphere and Reading Enthusiasm among students Exciting Seasonal Themes This School Year!
<ul><li>Bring Books Closer to Children </li></ul><ul><li>Suggest Programs and activities that build excitement </li></ul><ul><li>Creates Programs for Parents and Teachers </li></ul>
A. Book Selections <ul><li>Hundreds of great books from more than 150 publishers including an extensive selection of the newest books, hottest titles, favorite series and award-winning titles guaranteed to get kids, parents & teachers excited about reading. </li></ul>School Benefits B. Book Rewards <ul><li>Generous book rewards of up to P20,000* worth of books for the school library, volunteer teachers, and/or prizes for activities during the weeklong celebration. (*Based on 1,000 Books Shared. </li></ul>C. Club Membership Privileges <ul><li>Special invitation to Teachers’ Training Workshops </li></ul><ul><li>Special Educational Publication </li></ul><ul><li>Exciting items from our Club Catalog </li></ul>
Helps Build Your School and Classroom Libraries Poveda Learning Center’s Classroom Libraries and Pre-School Library
<ul><li>Passion to Help Children become Lifelong Readers </li></ul><ul><li>Determination to have Successful Literacy Events </li></ul><ul><li>Develop two (2) literacy events yearly </li></ul>Partners Participation Be The Reason Why They Have Smiles On Their Faces
<ul><ul><li>generates interest in reading! </li></ul></ul><ul><ul><li>helps process books read </li></ul></ul>
<ul><li>Parents are invited to register with their kids for a minimal fee. </li></ul><ul><li>FREE KITS will be given to registrants. </li></ul><ul><li>Select from a wide-array of Book Themes from things to experiences! </li></ul><ul><li>Scholastic provides programs and activities that school may adopt. </li></ul>