Drive higher engagement throughout the consumers’ path to purchase and stay TOP OF MIND. InfiniGraph powers real-time native content insertion across customer touch points maximizing the brands content marketing spend. Learn how to run your own on and off domain native content amplification. The Problem Brands spent $110 Billion on Content Marketing in the last 3 years, yet the actions being taken on content is low. Content is siloed in web / social / blog channels and lacks context across all consumer touch points. Signup http://blog.infinigraph.com/content-marketing-content-hub/ Skip more reading and just get in and set up your brand http://smo.infinigraph.com/portal/contentHub.html?refid=1388679746333

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Real-Time
Native Content Insertion
Content Amplification

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VALUE PROPOSITION
Drive higher engagement throughout the
consumers’ path to purchase and stay
TOP OF MIND

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CONSUMERS PREFER TUMBLR - INSTAGRAM EXPERIENCE
Consumer prefer engaging with highly visual content on 3rd party sites like
Tumblr / Instagram / Pinterest enabling infinite scrolling, quick access, mobile
friendly and very visual layouts.

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CONSUMERS PREFER TUMBLR - INSTAGRAM EXPERIENCE
Tumblr is a social blog centered around visuals and gives the consumer the
ability to socially cross share over other channels like twitter pinterest etc.

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CONSUMERS PREFER TUMBLR - INSTAGRAM EXPERIENCE

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OVERALL ENGAGEMENT LEVELS ARE LOW
Disney has 48.5MM followers on Facebook but only 0.06% engage compared to
Twitter’s average of 0.017 % and Instagram topping both at 5.6%.

7. 3 YEAR GRAPH OF DISNEY POST VOLUME VS. ENGAGEMENT
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Disney continues an exponential increase
in it’s content creation and post rate as
seen in the graph above.
The two graphs on the right proves
engagement from consumers liking a
Facebook post has leveled off and the
social shares are declining over the past 3
years.

8. 3 YEAR GRAPH OF NESTLÉ POST VOLUME VS. ENGAGEMENT
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Like Disney, Nestlé continues increasing post
volumes yet the engagement is not keeping up.
The graphs to the right proves engagement has
leveled off and the social shares have declined
over the past 3 years.

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STATIC IMAGE VS. DYNAMIC REAL-TIME CONTENT
VS.
The brands website is static, not engaged and the content on other channels is
disconnected from the consumer vs. Integrated, highly visual, updating in
real time and engaging across customer touch points.

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THE BIG PROBLEM
• Brands spent $110 Billion on Content Marketing in
the last 3 years, yet the actions being taken on
content is low. Content is siloed in web / social /
blog channels and lacks context across all consumer
touch points.

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INFINIGRAPH – VALUE PROPOSITION
• InfiniGraph powers real-time native content
insertion across customer touch points
maximizing the brands content marketing
spend.

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THE MARKET WE ADDRESS
Mobile
Content
$18 Billion

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MOBILE EXPERIENCE IS LACKING ON MOST BRANDS
4 pages of
static content
Infinite
Scrolling
Consumer
driven
Static Content Slow
Changing – limited choice Real Time – Personalized - Trending
Brands are seeing up to 60% of their traffic is mobile, however, their
bounce rates are HIGH and navigation to other pages approaches ZERO

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MOBILE OPTIMIZED - NATIVE INSERTION
InfiniGraph adaptive content design for any brands content

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CUSTOMER EXAMPLE HINT
BEFORE & AFTER NATIVE INSERTION
Before with Facebook/Twitter Widget
Static
content
Links
Wasted digital off site!
real-estate
After with Native Content
100% increase
time on Content
Real-Time Native Content Insertion

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HINT PROOF POINTS
5 % CTR On
Native Insertion
100 % increase
Time on Page
67% Decrease in
bounce rate
11% Social Share
from HUB

17. Content amplification is a must have to any
brand looking to maximize their content assets
and increase their content effectiveness.
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CUSTOMER EXAMPLE DGDG
LARGEST AUTOMOTIVE DEALER IN BAY AREA
16% CTR
"With InfiniGraph's native content
amplification we increased our
content exposure over our websites
boosting greater time on site"
Val Kuncheff Del Grande Dealer
Group eCommerce / Digital
Marketing Director

18. • We score content
based actions and
control feeds for
native insertion.
• InfiniGraph takes in
all brand content
from all channels
and scores based on
engagement.
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WHERE DOES THE
CONTENT COME FROM?

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CUSTOMER EXAMPLE DRINK HINT
100% INCREASE TIME ON CONTENT
Native Content HUB
Real-Time
Native Content Insertion
Mobile Optimized

20. Publisher Content Native Hub
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CARNIVAL – 50% CTR 64% TIME ON SITE
REAL-TIME NATIVE CONTENT
Native Content

21. Publisher content about travel Native Mobile HUB
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CARNIVAL – 50% CTR 64% TIME ON SITE
REAL-TIME NATIVE CONTENT
Native Content

22. INCREASE CONTENT ACTIONS BY NATIVE INSERTION
Problem Solution
Disconnected Integrated
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