This is a project that I completed at full sail university for project and portfolio 1 personal branding

1. 1
PERSONAL BRAND EXPLORATION
Truston Ware
Project & Portfolio I: Week 3
January 27, 2020

2. Truston grew up in Jacksonville Florida. It's
here where he found his love for the hip hop
culture and developed his own core values of
authenticity, humbleness, and honestly. He’s
been an avid fan of music for his entire life and
dreamed of being an artist/project manager
for Live Nation. After serving 8 years in the
United States Air Force, Truston enrolled in the
music business program at Full Sail University
where he focused on developing marketing
and management skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
Artist Manager
Booking Agent
Talent Buyer
Guy Next Door Archetype:
ability to build honest and
humbling relationships with
artists and music industry
professionals that provide the
best opportunities for whom I
represent.
Artist Management for Music Professionals

4. • DEMOGRAPHICS: 60%
Female, 25-30 years old,
Predominately white, College
Educated, located in western
America.
• PSYCHOGRAPHICS: Enjoys
working out, spends free time
with friends and family,
adheres to conservative
lifestyles.
• IDEAL AUDIENCE
MEMBERS: Austin Brown
(Recruiter Live Nation), Sonia
Reza (Recruiter at Live
Nation), Judi Kern (Recruiting
Manager at Live Nation)
Recruiters & Hiring Managers at Live Nation.
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land a talent intern position at Live Nation.
‣ Connect with, and send a follow up
promotional email to, 10 Live Nation team
members on LinkedIn by February 2021.
Mid Term: (2025)
• Land a Artist Marketing Manger Position at
Soundcloud
• Work closely to develop and maintain
relationships with priority SoundCloud artists
and creatively market high priority releases by
January 2025
Long Term: (2040)
• Establish an entertainment company aimed at
entertainment venues, concert production, and
artist management .
‣ Save a total of $75,000, and secure 3
business partnerships by December 31,
2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
MS Office 87%
Email Software 65%
Active Listening 70%
Problem Sensitivity 60%
SOFTHARD
CRM Software 10%
Adobe Photoshop 10%
Negotiation 40%
Social Perceptiveness 60%
SOFTHARD

7. I use my passion for organizational
structure to lead and supervise music
professionals in ways that will build
lasting profitable relationships with
fans and business audiences.
PROMISE

8. CREDENTIALS
Work Experience:
• 8 years service in United States Air
Force
Education:
• Music Business B.S., Full Sail
University (Exp. 2021)

9. COMPETITION
Daniel Ford
Industry Experience:
• Sync Licensing Intern at Warner Music
Group
• TV/Music Intern at Lionsgate
• Intern at Cutting Edge music Group
• Office Assistant at Methodic Doubt music
• Music Supervisor for Extreme Music
• Director, Creative & Business Development
Education:
• Music business, B.S. at Full Sail University
(2014-2016)
Leadership Experience:
• Music Supervisor Aug 2015-June 2016
Skills and Proficiencies:
• Music Licensing
• Customer Relationship Management (CRM)
• High skilled with Mac OS X
Truston Ware
Overall Online Presence:
• 500+ connections, banner image not
customized, semi professional headshot, no
articles published, URL not customized
• Grade: Poor, 30 out of 100
Industry Experience:
• Will be seeking after enrollment at
Full Sail University
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University (2021)
Leadership Experience:
• U.S. Air Force supervision and trainer roles
Skills and Proficiencies:
• Management & Supervision
• MS Office
• Social Media
Overall Online Presence:
• 25< connections, banner image not customized,
semi professional headshot, no articles
published, URL customized
• Grade: Poor, 10 out of 100

10. COMPETITION
Tabitha Seeber
Industry Experience:
• Director of Content Management Public
Relations
• Guest Service Specialist
• Artist Manager &Entertainment
• Guest Services Specialist for Live NationEducation:
• Music Business, B.S. at Full Sail University (2015-2017)
• Entertainment Business, M.S. at Full Sail University
(2017-2018)
Noteworthy Experience:
• Chief Executive Officer of Live Creation music
Foundation
• WMNF Community Radio Volunteer
• National Society of Collegiate Scholars
• Music Business Association Member
Skills and Proficiencies:
• Talent Booking
• Sponsorship Research
• Composing Press Release
• Social Networking
• Radio promotions
Truston Ware
Overall Online Presence:
• 500+ Connections, banner image customized,
professional headshot, detailed summaries
throughout profile, 24 course accomplishments
listed, 18 Projects listed, URL customized
• Grade: Good, 70 out of 100
Industry Experience:
• Will be seeking after enrollment at
Full Sail University
Education:
• Current student enrolled in Music Business, B.S.
at Full Sail University (2021)
Leadership Experience:
• U.S. Air Force supervision and trainer roles
Skills and Proficiencies:
• Management & Supervision
• MS Office
• Social Media
Overall Online Presence:
• 25< connections, banner image not customized,
semi professional headshot, no articles
published, URL customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Remain humble, kind, and hard working
in all future endeavors by sharing
business intelligence to surrounding
music professionals.
TRUSTON WARE

12. NETWORKING & MARKETING
Industry Events & Organizations
• Music Biz Seminar, power by Music Business
Association
‣ May 11 - 14 , 2020 | Nashville, TN
• WorldScout Music Expo
‣ February 8 - 9 , 2020 | Orlando, FL
• Rolling Loud Festival 2020
‣ May 8 - 10 , 2020 | Miami, FL
Digital Marketing
• Primary Content: content from artist that I support
and manage personally. Information and media links
to music that I like at the moment, also media from
featured podcast/DJ
• Primary Tools: Twitter and Instagram - promote media
and dj sets/podcast LinkedIn - network with industry
pros
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase music marketing
knowledge and embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level music business professional
with at least 20 yrs of experience in working with
high priority artist and labels with great great
marketing skills and background
Formal Education
• Complete Music Business, B.S. by expected
graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM
courses through HubSpot Academy, Jan 2021
• Sign up with AGI (American Graphics Institution);
complete all photoshop courses, Jan 2021
Soft Skills
• Work closely with law professionals to developed
great negotiable tactics Jan 2021
• Increase Social Perceptiveness by volunteering to
work with kids and the less fortunate Jan 2021

14. Truston Ware
You know how artists would love if they
could focus more on the music and less
on the business audiences and fans they
wish to connect with? Well, what I do is
produce is use my passion for organizational structure and my
ability to lead, supervise, and partner with music professionals in
ways that will build lasting profitable relationships. In fact, after
serving 8 years in the United States Air Force, I recently help
facilitate the career of a close musicians in my network. He saw
immediate results in the growth of his fan base by 85% annually.
“

15. REFERENCES
American Graphics Institute. (2020). Retrieved
January 27, 2020, from https://www.agitraining.com/
certificates
AR Intern. (2020). Retrieved January 27, 2020, from
https://livenation.wd1.myworkdayjobs.com/en-US/
LNExternalSite/job/Los-Angeles-CA-USA/A-R-
Intern--Unpaid---For-College-Credit-_JR-28115
Brown, A. (2020). Austin Brown LinkedIn Profile.
Retrieved January 27, 2020, from https://
www.linkedin.com/in/austin-brown-943255110/
Ford, D. (2020). Daniel Ford LinkedIn Profile.
Retrieved January 27, 2020, from https://
www.linkedin.com/in/daniel-ford-38427451/
Home. (2020). Retrieved from http://
www.rollingloud.com/home
HubSpot. (2020). Inbound Marketing, Sales, and
Service Software. Retrieved January 27, 2020, from
https://www.hubspot.com/
Kern, J. (2020). Judi Kern LinkedIn Profile. Retrieved
January 27, 2020, from https://www.linkedin.com/in/
judi-kern-37051322/
LiveNation (2020). Live Nation Company Profile.
Retrieved January 27, 2020, from https://
www.linkedin.com/company/live-nation/
Music Biz 2020: May 11 - 14, 2020: JW Marriott
Nashville. (2020). Retrieved from https://
musicbiz.org/events/music-biz-2020/
Reza, S. (2020). Sonia Reza LinkedIn Profile.
Retrieved January 27, 2020, from https://
www.linkedin.com/in/sonia-reza-b6b228a8/
Seeber, T. (2020). Tabitha Seeber LinkedIn Profile.
Retrieved January 27, 2020, from https://
www.linkedin.com/in/tabithaseeber/
Summary Report for: 13-1011.00 - Agents and
Business Managers of Artists, Performers, and
Athletes. (2020). Retrieved from https://
www.onetonline.org/link/summary/13-1011.00
WorldScout Music Expo Classic. (2020). Retrieved
January 27, 2020, from http://www.cvent.com/
events/worldscout-music-expo/event-
summary-74bed895a9a645dfa480b7f81db9119b.asp
x?dvce=1