PATAmPOWER Presentation

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This presentation was presented at the PATA Malaysia Chapter meeting on 26 Nov 2012 at Seri Pacific Hotel Kuala Lumpur

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PATAmPOWER Presentation

  1. 1. The  Introduc:on  of     PATAmPOWER   Ivy  Chee   Regional  Director  –  East  Asia  Pacific  Asia  Travel  Associa:on  (PATA)  
  2. 2. PATA BUILDS YOUR BUSINESS | NETWORK | PEOPLE | BRAND | INSIGHTS
  3. 3.   Next Gen is a multidimensional   change of culture Aligned Innovative PATAmPOWER Advocacy Events
  4. 4. Pacific  Asia  Travel  Associa:on  (PATA)    Responsible  Development  and  Promo:on  of  Travel  &  Tourism    “to,  from  and  within”  Asia  Pacific   Engaging  since  1951  |  Public  +  Private  |   Integrates  the  Tourism  Value  Chain  in  104  Economies  
  5. 5. Advocacy  §  Macro  Aim:  to  build  &  defend  our  business            UK  Air  Passenger  Duty  (APD),  EU  Emission  Trading  Scheme  (ETS)    §  Tourism  ecosystem  heavily  depends  on  avia:on         “It’s the principle that the EU is trying to establish that it has elected itself “As feared, the EU- as the global tax collector ETS has created a and it is effectively an very unfortunate “If people see pictures that look like extra-territorial tax “In other parts backlash.” a trailer for a disaster on all travellers in of the world movie they won’t go and out of the EU.” attempts are there. I think that being made to reporting needs restrain air to be more travel.” balanced.”
  6. 6. THE  AGE  OF    BIG  DATA  
  7. 7. WHAT  HAPPENS  IN  60  SECONDS?  —  168  million  emails  sent  —  694,445  Google  searches  —  695,000  Facebook  status  updates  —  370,000  Skype  calls  are  made  —  98,000  tweets  on  Twi6er  —  20,000  new  posts  on  Tumblr  —  13,000  iPhone  apps  downloaded  —  6,600  new  pictures  on  Flickr  —  1,500  new  blog  entries  posted  —  600+  videos  posted  totalling  over  25  hours  dura=on  on   YouTube  Source:  Go-­‐Gulf  
  8. 8. DATA  @PATA  
  9. 9. Member  Benefit:  “Data  as  a  Service”  (DaaS)   2010: Digital Travel  Intelligence  Annual  Statistical   Annual  Tourism   Graphic  Architecture   Report   Monitor   (TIGA)  
  10. 10. User  Friendly  Func:ons  On  Demand   •  Accessible  anytime,  anywhere  24/7   Interactive   •  Dynamic  view  of  what  you  want  Visualisation   •  Immediately  view  trends  and  gain  insights   •  Export  data  for  your  own  analysis  and  add   Download   images  to  your  reports  and  presentations     •  Collaborate  with  your  colleagues  by  email   Share   and  social  media  
  11. 11. Op:mise  your  Compe::ve   Advantage   Increase  Revenue  &   Profits   Faster  &  Smarter   Decisions   Informa:on   Data    
  12. 12. PATAmPOWER:  average  Time  spent   31  minutes  
  13. 13. Indicators  from  NTOs  Travellers  §  Interna:onal  Visitor  Arrivals  (IVA):  No.  of  Arrivals,  %  Change  Year  on  Year  §  IVA  by  Origin  Market:  Residence,  Na=onality  §  Average  Length  of  Stay:  Days,  Nights  §  Purpose  of  Visit:  Leisure,  Business,  VFR,  Conven=on/Conference,  Other    §  Gender:  Male,  Female,  Not  Stated  §  Mode  of  Transport:  Total  IVA,  %  by  Air  §  Source  Markets:  Number  of  outbound  departures  §  Forecast  Arrivals:  Number  of  Arrivals,  Change  Year  on  Year  %  §  Forecast  Arrivals  by  Origin:  Residence,  Na=onality  Expenditure  §  Visitor  expenditure  –  Total,  Average  Daily,  Average  per  Visitor  §  Visitor  Expenditure  by  item:  Accommoda=on  %,  Meal  %,  Shopping  %,  Local   Sightseeing  %,  Local  Transport  %,  Recrea=on/Entertainment  %,  Other  %    §  Forecast  Expenditure:  Forecast  total  expenditure  
  14. 14. Indicators  from  Partners  Avia:on   ② Demand   ①  Seat  Capacity   a)  Occupancy  %   a)  Total   b)  Average  Daily  Rate   b)  Low  Cost  %   c)  Revenue  Per  Available   ②  Flight  Frequency   Room   a)  Total   Social  Data   b)  Low  Cost  %   ① ICT  Indicators     ③  Passenger  Flow   a)  Households  with  Internet   a)  Economy   b)  Internet  users  %   b)  Premium   c)  Mobile  users  %  Accommoda:on   ② Web  Usage   ① Room  Supply   a)  Reach  %   b)  Minutes  Spent  on  Travel   a)  Number  of  Rooms   ③ Top  10  travel  websites   b)  Development  Pipeline  
  15. 15. PATA Members Greater Detail - Province/City Strategic §  Premier Partner §  Government L1 §  Carrier L1 International All Destinations §  Industry §  Corporate §  Gov. L2 &3 §  Carrier L2 Home Destination Local §  Cruise L1 &2 §  Chapter §  Education §  Travel AgentSub-Regional Public §  Association §  Corporate Affiliate Non-Members Membership Commitment
  16. 16. Other  Opportuni:es  White  Label   Adver:sing   •  NTOs   •  ACI   •  OECD  •  Australian  Government   Your   •  APEC   Message   •  MTCO   •  ASEAN  
  17. 17. White  Label  Value  Add   Faster   Exis:ng  and   Lower  Cost                   Implementa:on   Proven  Solu:on  =  Save  Money     =  Save  Time     =  Trust    
  18. 18. Future  
  19. 19. Development  of  Content   New  Indicators   China  Tourism  Academy  (CTA)   Forwardkeys  (GDS)   Sinotech  Buzz  Equity  (Social  Media)   Economic  (eg  No.  of  Jobs)   New  Region  (53  Destinations)   Airports  Council  International  (ACI)   Google  Search  Insights   TripAdvisor  Insights   City  level  data  
  20. 20. Get Connected Any  ques:ons?   Ivy  Chee  Regional  Director  –  East  Asia   ivy@PATA.org  

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