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HOW TO USE SOCIAL MEDIA TO GROW YOUR BUSINESS 09.11.2011 A guide to using Facebook, Youtube, LinkedIn and Twitter © Nov 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2010 What is Facebook:
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2010
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2010 Signing your business up to Facebook
© Travelshake Social Media 2010
© Travelshake Social Media 2010
[object Object],[object Object],© Travelshake Social Media 2010 Facebook content – How pages are using FB ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
© Travelshake.com Facebook content – How pages are using FB Travelshake.com Oct 2011 Results: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most popular social media updates Global Travel Industry by category © Travelshake.com
Recommendations for businesses when posting Social Media updates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2010 How to Grow your Facebook Likes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2010 How to Grow your Facebook Likes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Grow your Facebook Likes
Facebook Policy for Promotional Campaigns ,[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2010
[object Object],© Travelshake Social Media 2011 How to Grow your Facebook Likes ,[object Object],[object Object]
5. Engagement  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2011 How to Grow your Facebook Likes
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Grow your Facebook Likes ,[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],How to Grow your Facebook Likes ,[object Object]
[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2011 How can FB be used to improve sales
Branded Interactive  Facebook Page FB Store
WellyHeaven.ie Facebook Store
[object Object],© Travelshake Social Media 2011 http://tabsite.com   not a lot of functionality for free http://lujure.com   best free functionality and ease of use but only for only page http://iwipa.com  much more functionality with free fan gate http://socialappshq.com   standard apps but no free option http://faceitpages.com   not very user friendly, but 1 page free http://shortstack.com  most advanced functionality and includes contests and forms but free is limited to 2,000 likes http://travelshake.com  Multiple functionality and apps all in 1 tab, includes travelshake microsite, best branding –  also branded “smartmap” app with free signup
Facebook Irish Case Studies © Travelshake Social Media 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake Social Media 2011
Branded Channel on YouTube How can Video Benefit your business
YouTube videos indexing in Google How can Video Benefit your business
Low Cost Digital Video Ads How can Video Benefit your business
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake.com Key elements of a good online video © Travelshake Social Media 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake.com Online Video Production © Travelshake Social Media 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake.com Online Video Production - Budget © Travelshake Social Media 2011
[object Object],[object Object],[object Object],© Travelshake.com Online Video - Distribution © Travelshake Social Media 2011
Top Online Video Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© Travelshake.com © Travelshake Social Media 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Travelshake Client List Includes:
Travelshake Social Media Consultants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Email: info@travelshake.com Tel: + 353 (0)1 44 333 65 ,[object Object],[object Object]

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Social Media for Beginners 09 nov 2011

Editor's Notes

  1. 11/11/11 16:55 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.