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The evolution of GDS ( Global Distribution System)
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The evolution of GDS ( Global Distribution System)
1.
in 1950 Once
upon a *me, in 1950 Photo source: h,p://cmedialab.org TTS
2.
When the internet
was s*ll far away…
3.
Travel agents used
to book each flight by hand. Photo source: h,p://www.everythingpanam.com
4.
Imagine the workload!
5.
And they had
no other op*on. Photo source: h,p://www.allposters.com
6.
Photo source: h,p://www.computerhistory.org/
Customers, too, had no other op*on, but the travel agencies.
7.
Then, in 1953,
IBM and American Airlines created a semi-‐ automated system, c a l led C u s tomer Reserva=ons Systems. Photo source: h,p://www.corbisimages.com
8.
Amazing ! Photo
source: h,p://www.thisismarilyn.com
9.
considering there was
no
10.
Result? Photo source:
h,p://75.aircanada.com Photo source: h,p://www-‐03.ibm.com
11.
Result? All airlines
got connected to this system.
12.
Every day airlines
would pay CRSs to be listed in their database. Photo source: h,p://news.bbc.co.uk
13.
Travel agencies would
get commissions from airlines, depending on the amount of flights booked.
14.
And then the
fares became biased to par*cular airlines.
15.
In short, everything
got complicated.
16.
Because of that,
in 1980, the Airlines decided to create their own systems.
17.
And these systems
were the Global Distribu*on Systems (GDS). =automated booking systems for individual airlines
18.
What did this
mean?
19.
It meant that
now the GDSs could calculate and get all offers for each airline. Photo @ Jack Mitchell
20.
The distribu*on channels
facilitated a great deal the online search process.
21.
What has changed
since then?
22.
PreYy much.
23.
Nowadays there are
three major GDSs: Amadeus, Sabre and Travelport (Apollo, Galileo and Worldspan) "
24.
Booking complex trips
is no longer an issue.
25.
With GDSs covering
everything, from airline *ckets, to car rentals, to hotel rooms and more…
26.
Mobility on the
GDS is now also available. Applica*ons like Travelport Mobile Agent make it possible. Travelportmobileagent.,s.com
27.
As you may
see, GDS remains a hero in this whole story.
28.
That is, GDS
remains the main distribu*on channel to connect airlines and travel agents around the world.
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