1.
AUSTRIAN SERBIAN TOURISM PROGRAMMESAUSTRIAN SERBIAN TOURISM PROGRAMMES
Introduction to Amadeus

2.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus Shareholder Structure
• Formed in 1987 by an
alliance between:
– Air France
– Lufthansa
– Iberia Airlines
– Scandinavian Airlines
System
in order to speed up
booking and selling of
airline tickets
Shareholder structure on July 11, 2013

3.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus locations
 Headquarters in Madrid, Spain
 The central database is located at Erding, Germany
 The development center is located at Sophia Antipolis
(southwest of Nice), France.
Madrid Erding Nice

4.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Global presence

5.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
What is Amadeus?
 IT company that develop business solutions for the travel and tourism industry
 Operates globally in the travel and technology market
Common / overlapping
platforms & applications
Common data centre
Common customers
Common sales &
marketing infrastructure
DISTRIBUTION
BUSINESS
Provision of indirect
distribution
services
711 airlines (over 420 bookable)
24Insurance companies
50+cruise and ferry lines
207tour operators
110,000+ hotel properties
30car rental companies
95railways
Travel providers
Consumers/
General public
Corporate travel
departments
Travel buyers
Travel agencies
Travel Management companies
Business travel agencies
Leisure travel agencies
Online travel agencies
Consolidators
Single-site agency
Travel search companies
Airline sale offices and airline
websites connected to
Amadeus direct
sell technology
IT SOLUTIONS
Including direct
distribution
technology

6.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
History of Amadeus
 A GDS focused player
 Initial investments into
airline IT
 Implementation of first
web-based solutions
 In 1989 Amadeus Yugoslavia
was founded
 Airlines increasingly investing
in direct channel
 Risk of disintermediation
mitigated through further
expansion into adjacent IT
solutions market
 Expansion of IT solutions into
travel agencies point of sale and
Hotels
 Global and growing leadership
position in both distribution
and IT solutions to airlines
1987–1999 2000–2004 2005–2012
Key
themes

7.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus GDS and PSS Market Share
Global Distribution System (GDS)
estimated Air Travel Agency 2011
market share
Passenger Service System (PSS)
estimated market share by passenger
traffic in 2011
Amadeus
38%
Others
62%
Others
70%
Amadeus
30%

8.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus distribution solutions
 Direct e-commerce/web and mobile technology
 Call centre and airline ticket office technology
 Travel agency leisure e-commerce technology
 Travel agency leisure retail and call centre shops
 Corporate travel agency desktop technology
 Travel agency mid and back-office solutions
 Travel agency IT consulting services
 Corporate self booking tool technology
 Technology to link airlines PSS to other GDS/sales channels
 A strategy of equal functionality across channels at the airlines choice

9.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Community-based platform
Single data source
Customer centric
Automated and flexible
Modular designed for change
Reservation Inventory Departure control e-Commerce
A unique vision, from booking to boarding, designed around
5 core concepts
Amadeus Airline IT solutions (Altéa)

10.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
©2011AmadeusITGroupSA
Amadeus IT solutions for hotels
 Hotel Platform – next
generation above property
solution integrating CRS,
PMS, RMS
 Revenue Management
System (RMS)
 Amadeus employs over 170
dedicated hotel experts
covering every aspects of
development, delivery and
support and offers a rich
portfolio of solutions to hotel
companies

11.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
©2011AmadeusITGroupSA
Rail IT
 Internet distribution
 Reservation
 Pricing & fares
 Schedule & Inventory
 Kiosk
 On-board
 Revenue Management
System

12.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus technologies across the entire journey
Traveller
checks-in and
receives
boarding pass
Traveller
receives
notification
via mobile
that return
flight schedule
has changed
Action Travel agency /
Traveller
searches for
best air fare
and hotel
content
Traveller
needs to
change their
travel date
after ticket
has been
issued
Travel agency/
Traveller makes
air and hotel
bookings and
issues air
e-ticket/hotel
voucher paying
with credit card
Altéa Inventory
Altéa Departure
Control System
Solutions for
mobile
applications
Amadeus’
technology
 Availability &
Shopping
Technology
 TA Front Office
 Altéa Reservation
 Revenue
maximisation
(dynamic availability,
journey data)
 Self-booking tool for
corporations
Ticket ChangerGDS booking
Altéa e-commerce
E-ticketing & voucher
Credit card
authorisation
Sales management
solution
Revenue Integrity
Journey Trip planning
& pricing
Booking &
ticketing
On the
move
Check-in &
boarding
Change
ticketing
Post-trip
Traveller completes
travel expense report
Travel agency issues
invoice and reconcile
travel to invoiced data
Travel provider / Travel
agency conducts
revenue management
and accounting
activities

13.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus Functionalities
Hands-on labs

14.
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus Functionalities Objectives
 Run Amadeus Platforms
 Display Amadeus Information Pages
 Encode and Decode
 Display airline’s availability, schedule and timetable
 Create a basic PNR
 Add optional elements to the PNR
 Retrieve and modify PNR