The majority of today's business and leisure travel is booked online. The post-booking experience typically leaves travelers with the predicament of gathering together important trip data (flight numbers, hotel address, rental car confirmation number, frequent travel program identification, check-in time, etc.) that is dispersed throughout several booking confirmation emails. Join Andy Denmark, VP of Engineering at TripIt and explore how semantic technology has transformed this unstructured data into a structured travel itinerary and revolutionized the post-booking travel experience. Additional discussion will examine semantic technology and the future of travel, with a focus on the implications for individual travelers and corporate travel programs.