Matt Cutler presented on video measurement for Metrics Marketing Bootcamp. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

2. Many Different Types of Online Video Ad Formats

4. Do they choose to watch content related to your brand or your competitors ? In social video, consumers have infinite choice...

5. Share of Choice ™ : Analogous to Share of Voice Share of Voice: The brands that spend the most Share of Choice: The brands consumers choose to watch

6. The Road to Capturing Consumer Choice Begins in Social Video ‘ Traditional ’ Media Consumers choose only at the point of purchase Interactive Media Consumers choose at the beginning and at the end of the marketing funnel Choice Conditioning: Allowing users to choose your brand prior to the point of purchase (Social Video) PURCHASE Preference Consideration Opinion Awareness Consumer Choice Consumer Choice Consumer Choice

9. Responses Generated Over 50% of “ Old Spice Guy ” Views Source: Visible Measures (www.visiblemeasures.com) The Man Your Man Could Smell Like The Return of the Man Responses Surge Media Surge Media Memorable Content Memorable Content Surge Media Memorable Content Extend the Campaign Extend the Campaign Encourage Audience Participation

10. Responses Campaign Helped Old Spice Capture Nearly 75% of the Male Grooming Category Other Other Other Gillette/BSF Source: Visible Measures (www.visiblemeasures.com)

12. Evian Scored Views with Memorable Content and Campaign Extensions Source: Visible Measures (www.visiblemeasures.com) Memorable Content Memorable Content Roller Babies Baby Breakdancing Baby Moonwalking Making of 2 Making Of 1 Baby Interviews Extend the Campaign Memorable Content Extend the Campaign Surge Media Extend the Campaign Extend the Campaign Extend the Campaign

13. *Other includes brands with less than 5% Share of Choice Evian Remains on Top of Category, But its Dominance is Fading Red Bull Red Bull Red Bull Red Bull Other Other Other Other Source: Visible Measures (www.visiblemeasures.com)