1. Tracy L Hockensmith Page 1
TRACY L. HOCKENSMITH
2249 Oakwood Road, Franklin, TN 37064 615-337-6943 tracyhockensmith@gmail.com
SUMMARY:
 Data Analysis/Business Intelligence Development experience
 Business Analytics and Reporting
 Procedural Logic
 Customer Segmentation experience
 Multi-faceted analyst with 17+ years of experience in data manipulation, report generation,
balancing tradeoffs of risk, quality and cost to support customer knowledge management strategies
 Adept in deploying analytical research to steer the marketing of products and services, client
acquisition and revenue retention.
 Experienced in the analysis and design of business and operational reporting data while managing
the aggregation of data into central repositories for easy archiving, retrieval and tracking
Areas of Expertise:
Clinical/OperationPerformanceStandards Database DevelopmentandManagement
BusinessRequirementsGathering Root Cause Analysis&Issue Resolution
ContractuallyRequiredReportDevelopment SQL Server,SSIS,SSAS,SSRS,Business
ICD-9 and CPTCode ClaimsExperience Objects,TOADand Oracle
RiskAssessmentandAuditingAnalysis
Certifications& Training:
Set Focus
 Master’sCertificate inBusiness Intelligence October2012
BusinessIntelligence Work-StudyExperience
 ImplementedaLaborAnalysisBusinessIntelligence databaseandreportingsolutionforaconstructioncompany.
 Createdanddeployedmatrix,grid,chartandgauge reportsutilizing SSRS
o CreatedparametersforSSRSreportsas well asdrill-downandinteractivesortingcapability
o Implementedsubscriptionsandsnapshotsinthe SSRSReportManager
o IntegratedreportsfromSSRSwithSharePoint2010 and created/deployedreportsandBIDashboardsin
Performance Point/SharePoint2010
o CreatedpivottablesinExcel Services/PowerPivot2010 andintegratedwithinSharePoint
 AnalyzedfactsanddimensionsfordataanalysisanddesignwithinSSAS
o CreatedKPIsforreportingof scorecardsand/orperformance management
o Createdanddeployedcubes,perspectives,portioning,hierarchies,aggregations,usersandrolesinSSAS
o Createdreportactionsthat are linkedtoa SSAScube withinpivottables
 DesignedanddeployedETLsolutionsinSSIS. Importeddata fromOLTP,flatfilesorotherdata sourcesand
createddata flowsolutionstocleanse andvalidate dataintoOLTPor OLAPdatabases.
o Inserted and/or updated newly cleansed and validated data into OLTP or OLAP databases
 Created stored procedures, functions, common table expressions, and views from T-SQL; queried
OLTP data with T-SQL and OLAP(fact and dimension) data with MDX
o Applied data warehousing concepts to SSAS solutions
 Developed detail and summary reports, line and pie charts, trend analysis reports, and MDX
queries according to business requirements using SSRS

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TECHNICAL SUMMARY:
 SQL, BusinessObjects,SSIS,SSAS,SSRS,SharePoint,TOADandOracle
 MicrosoftOffice Suite,SAPCRMapplications
PROFESSIONAL EXPERIENCE:
Hewlett Packard/Healthways Account, Franklin, TN 2011 – Present
Customer Specialist/Data Analyst IV 2013 - Present
 Responsible foridentifying,scopingandprioritizingprojectworkfor overhalf of the currentHealthwaysbookof
healthplanbusiness,inadditiontoall of the HealthServicesbusinessandseveral DTEaccounts.
 Responsible forworkingwithHealthwaysinaconsultative role toresolveissuesandprioritizeworkload
betweenLevel 1,2 and 3 data analysts.
 Responsible forinsuringthatall data intake operational workgetscompletedandservesasaliaisonbetweenHP
and Healthways.
Technical Solutions Consultant 2011 – 2013
 Supportedthe Healthwayscontractwiththe same responsibly of DataAnalystrole heldpriortothe HP-
Healthwayspartnership
Healthways, Inc, Franklin, TN 2006—2011
Data Analyst 2009—2011
 Responsible thatall operationalactivitiesforassignedaccountswere carriedout.
 Responsible forproactively andreactivelyresearchingdataissuesandderivingrequirementsfordatafixes.
 Responsible formaintainingdocumentationandrequirementsforassignedaccounts.
 Responsible forreconcilingdataqualitypointsintoamonthlyclose reportformat.
 Automatedthe processingof eligibilityfiles;significantlydecreasingthe cycle time fordataintake process.
 Createda data matrix file that enhanced billing,reconciliation,andanalysisof variances;successfully
categorized3millionrecordsinto200 clientprofilesviaacrosswalkandlogic.
 Providedthe “wow”factorto salvage astrainedclientrelationship,effortscontributedtothe accountteams’
successinretainingandrenewingthe contractual agreement.
Data Reporting Specialist/Decision Support & Clinical Analyst 2006—2008
 Analyzedbusinessdata;designed,developedand executedqualitydatamovementprocessesforresearchof
clinical operationaltrends,add-onsalesopportunities,andprocessenhancements
 Builtspecialtycall campaignsforthe call center;ledprojectscope,traininganddeploymentphases;provided
data-driveninformationcriticaltostrategicplanningandworkforecasting
 Wrote SQL queriesandstoredprocedures,creatingall necessarymigrationprograms/scripts;managed
development,maintenance andenhancementof multiple databasestoensure qualitymetrics
 Formulateddashboardsdetailinganalysisof memberhealthcare claimsanddiagnosticsandrecommended
improvementsinclinical andoperational strategies
Great American Opportunities, Nashville, TN 1985--2006
Program Management Analyst/Team Leader 2003—2006
 Evaluatedprocessgaps/opportunities;createdproceduresandfacilitatedtrainingonSAP’sCRMsoftware
application.

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 Forecastedsalesandincome trends;designedcustomizedreportsforsalesmanagementandexternal customers
 Designedanautomatedtrackingsystemasa central repositoryforprojectmanagement,scheduling,and
financial oversightof over200 independentprojectsrunningconcurrentlythroughoutanannual lifecycle.
Account Executive 1998—2003
Sales Representative 1994—1997
 Directvertical salesstrategies,leveragingup-sell/cross-sell,opportunitycapture,andmarketpenetrationto
expandmarket-reachviaa100% sales-centricapproach
 Devisedago-to-marketprogram,alignedclientneedstoenterprisegoalstoexpandsalesinkeymarketsand
elevate geographical footprintof the full portfolio
Executive Sales Administrative Assistant to VP of Corporate Sales & Operations 1991—1994
Executive Sales Assistant
 Gatheredperformance analyticsfrommultiple data sourcestocompile andpresentdataforevaluationof up-
sell opportunitiesandmarketshare penetration
 Analyzedbudgetdataandevaluatedaccountprogramperformance;broke downdataintoactionable driver
componentsandreportingthattrackedtrendsand areas of exposure
 Assimilatedscheduledreportingtodocumentandmonitoradjustmentstoprograms,schedules,milestonesand
otherstrategicshiftstoremediate variancesfrompre-determinedthresholds
EDUCATION:
Middle Tennessee State University, Murfressboro, TN
Completed graduate coursework and partial internship towards Master’s Degree, Clinical Psychology
Vanderbilt University, Nashville, TN
BA, Biology 1987
AWARDS/ACCOMPLISHMENTS:
People’s Choice Award from Health Plan Go-To-Market Summit in 2011 for Non-Health Plan Colleagues
Recognition from VP of Health Market Sector for new customer implementations
Million Dollar Club Award in 2006 for helping raise over $1 million in profits for schools
Received Top Corporate Sales Awards consistently from 1998-2005
All American Growth Sales Award in 2000