Senior-level data and analytics leader

1. David G. Burna
608 Wisconsin Avenue
Oak Park, IL 60304
312-498-5905
davidburna@gmail.com
www.linkedin.com/in/davidburna
https://twitter.com/david_burna
CAREER SUMMARY
Data and analytics professional implementing database, Big Data and strategic initiatives.
Passionate about data modeling, product development, risk analytics, fraud prevention and
change management. Organizational and thought leadership in financial services organizations,
including fraud/risk, anti-money laundering (AML), compliance, and information technology.
Seeking a role using big data to improve organizational effectiveness and enhance financial
performance.
CORE COMPETENCIES
● Change Management ● Data Mining ● Risk Management
● Software Development ● Product Development ● Strategic Planning
● Management Consulting ● Data Modeling and Analytics ● Business Intelligence
PROFESSIONAL EXPERIENCE
Fiserv, Inc. Oak Park, IL 2021 –
present
Director, Risk Analytics – ePayments
Practice lead and program manager for Fiserv’s Risk Analytics Digital Payment Solutions
practice. This includes oversight and management of Machine Learning (ML) risk models, client
relationships, education and outreach, and practice management.
 Oversight and management of Zelle – Fraud Prevention Management and Execution
Program (FPMEP), working directly with clients to improve their fraud risk performance.
Efforts have dropped client fraud rates from 30-200%.
 Transitioned all risk models from rules-based to ML models in 2021-2022.
 Developed ML risk models improving fraud mitigation performance for clients by 10-20%.
 Implemented scalable service ticket response program reducing service times from 10 days
to less than 1 day.
 Collaborated with Fiserv training team to provide online/video training and knowledge base
articles for client education and internal training.
 Developed training program for client service managers to connect subject matter experts
with client financial institutions, better serving customers and providing greater scalability for
technical resources.
 Provided rapid response for all digital payment fraud and account takeover scenarios.
 Managed team of risk analysts, mentored staff, and reviewed all fraud/risk models and
documentation deliverables.
Wells Fargo & Company Oak Park, IL 2020 –
2021
Data Quality and Process Improvement Consultant
Project team lead for an organization-wide review and redesign of all technology and financial
metrics for retail banking. Produced a comprehensive dashboard providing senior executives
visibility into all aspects of financial and lending operations.

2.  Led a four-person team to redesign Key Process Indicators (KPI) and to improve automated
data collection.
 Designed operational dashboard integrating Fraud, AML, loan processing, and retail
operations efficiency metrics.
Bank of the West Oak Park, IL 2016
– 2019
Data Analytics and Data Quality Leader
Joint role delivering data analytics and data quality projects for multiple departments, cross-
functional initiatives and mission-critical anti-money laundering and risk management reporting
for senior management.
Data Analytics
Lead data analytics subject matter expert (SME) for anti-money laundering and bank
transactional data. Responsible for all compliance-related issues and data remediation efforts,
including data storage, retrieval, and risk-based reporting. Primary analytics resource for all
regulatory reporting, statistical data modeling, and customer behavior analysis.
Team leader for the firm’s analytics and compliance functions. Reviewed all analytics products
to ensure uniformity and quality of analytical tools and reports delivered to business partners.
Directed the research, model design, development, testing, data retrieval and data reporting
functions. Responsible for enhancing the firm’s data analytics strategy, development of new
tools and processes. Identified and recommended practice-wide business, technology and
process improvement opportunities.
Proven experience in delivering and implementing strategic projects, from statistical modeling to
customer behavior analytics. Ensured the IT adherence to organizational data standards.
Supported IT development with business data analysis of source and target data environments.
Defined key data validation rules for monitoring data integrity within the target data warehouse.
Monitored data validation results and drove the remediation of errors and inconsistencies.
 Led a four-person team to improve the bank’s risk assessment and compliance modeling,
execution and comprehensive documentation. Agile development deliverables provided
data visualization, enhanced oversight, and 25 percent reduced time-to-value for business
intelligence efforts.
 Developed risk and compliance models and documentation that addressed over eight years
of backlog. This includes documentation for over 40 models and model governance strategy
for the entire model portfolio.
o Built data visualization solutions for risk assessment and data modeling to demonstrate
risk coverage.
o Tested and completed 112 internal audit risk analytics findings. Implemented data and
risk models for the Risk Analytics Center-of-Excellence covering compliance and fraud
risk, credit/debit card and ATM transactions. Programmed statistical models in SAS,
SQL, Hadoop, and Python.
o Prevented the need for a dozen new operating rules by performing data driven risk
model tuning and statistical analyses including model optimization, development,
validation, and threshold tuning. Predictive modeling and risk forecasting demonstrated
that existing model rules were sufficient to cover newly identified operating risks.
 Headed working group producing annual corporate risk assessment. Provided expanded
coverage and full process automatization to enable on-demand data queries for a broad
range of compliance and fraud risks. Enabled risk assessment team to monitor the ongoing
fraud performance of multiple business units, including retail, credit cards, loans, and wealth
management.

3.  Developed comprehensive set of quantifiable risk KPIs and automated data collection and
reporting to reduce risk assessment turnaround time by 50%.
 Managed Jira and Confluence deployment and reviewed all deliverables versus schedule
deadline.
 Mentored direct reports to improve their analytics, strategic skills, and enhance customer
satisfaction.
 Number of bank employees: 9,000.
 Budget: $1MM.
 Size of risk analytics function: 20 FTEs.
 Team managed: four FTEs.
 Brand: our team served as go-to troubleshooters for any difficult or unsolved risk- or
compliance-based data issue. This includes verifying historical correctness, tracking data
lineage issues, resolving data inconsistencies between repositories, statistical modeling,
risk analysis, customer transactional behavior, and merging data from multiple data
sources.
 Technologies used: SAS, SQL, Hadoop, R, Python, statistical analysis, Linux, Jira,
Confluence, SharePoint (administration).
Data Quality
Data quality subject matter expert managing the processes and people ensuring accurate data
collection, processing, modeling and analysis. Oversaw the delivery of all data management
activities (across the software development lifecycle) for the firm’s upgrade to Actimize banking
compliance software. Engaged cross-functional group of senior leadership and outside
consultants to get input and consensus from stakeholders and business subject matter experts
(SMEs) for all data quality efforts. Established data quality and handling standards consistent
with understanding the risk types and functions (such as market, credit and operational risk)
associated with these standards. Identified and supported data management practices that
prevented future data quality issues. Partnered with system architects, service owners, and
process re-engineers to produce greater data management accountability. This includes
establishing comprehensive data governance standards and processes. Defined formal
processes and procedures for conducting data quality audits using statistical sampling
estimation techniques.
 Provided full oversight of bank’s transition from Fortent to Actimize compliance software.
This effort spanned over a dozen data sources, data mapping, and definition of over 500
transaction codes and 100 transaction groups.
 Reviewed code for Actimize implementation, uncovering numerous coding mistakes that
would have prevented successful completion of this effort.
 Reviewed the UAT test plan and the transaction mapping resulting in streamlined and
improved design.
 Saved 300 manpower hours by identifying numerous implementation issues in Actimize
software implementation. Identified over twenty gaps in the ETL process to migrate data
into the new software application.
BMO Harris Chicago, IL 2014 – 2016
Senior Leader – US Technology & Analytics Program
Provided data analytics, visualization, data mining, Agile application design and implementation.
Completed portfolio and activity analysis leading to improved risk management for US customer
base. Delivered risk coverage assessments for several departments and identified potential
operating process inefficiencies.
• Saved $1MM in program implementation lifecycle costs by evaluating firm’s existing
customer transaction reporting process. Provided crucial data analytics support for senior
management regarding fraud risk reduction.

4. • Developed data visualization models via Spotfire in three months for the largest US cost
center, providing improved risk management, visualization and real-time reporting versus
previous multi-million-dollar implementation. Data visualization covered all types of bank
risks, including credit cards, retail banking, commercial accounts, and wealth management.
• Reduced data processing workload by 30% and increased fraud detection via customer
intake process automation.
• Implemented Google Cloud analytics, machine learning and data mining via GCP, Python,
SAS and SQL automated reporting solutions that reduced turnaround time for risk
evaluation.
• Implemented and maintained automated testing infrastructure for customer risk monthly
reporting and input to firm’s EDW for customer risk.
• Managed SharePoint and Jira sites for team-wide Agile development support.
HSBC North America Mettawa, IL 2011 – 2014
Anti-Money Laundering Program Leader
Thought leader and program designer for HSBC North America’s customer risk management
program, overseeing a full functional re-organization, including implementation of new policies,
governance, procedures, strategy, training, data-sharing, and technology solutions.
• Within six months, spearheaded full program redesign leading to significant improvements
in performance, accountability, and operational efficiency.
• Ensured 100% staff compliance with mandatory training. Created regional staff deployment
model, greatly improving accountability and cross-business performance and
communication. Co-designed and managed roll-out of staff training program.
• Reduced workflow process total cost of ownership by 10% and increased tracking for
automated customer activity workflow processing and data-sharing.
Burna Consulting Group Oak Park, IL 2010 -
2011
Principal
Provided organizational change, IT implementation, strategic planning, and financial/budget
expertise for public agencies and private firms.
Government Finance Officers Association Chicago, IL 2006 - 2010
Senior Leader
Consultant providing IT, financial management and organizational development services.
Advisor for public agencies developing structured change management, communication, public
outreach, and training/staffing plans. Implemented $40 million Enterprise Resource Planning
(ERP) technology selection and change management efforts for Montgomery County, MD and
Fairfax County, VA.
• Reduced costs by 18% as implementation advisor for Santa Ana, CA and Topeka, KS
finance departments for ERP program efforts, including software selection, procurement,
and support.
• Achieved 20% cost reduction for ERP software licensing and deployment through ERP
needs assessment, procurement, and implementation advisory services. Clients included:
Spokane, WA.
• Reduced operating costs by 15% and improved IT services in New Orleans, LA and
Raleigh, NC governments. Facilitated budget development and strategic planning efforts to
develop long-term IT growth and deployment.
• Produced 10% annual account savings by developing a structured proposal evaluation
process for banking trustee services procurement for MEAG Power, GA and Norfolk Public
Schools, VA.

5. PROFESSIONAL SKILLS
Data and Analytics | Application Development | Program Management | Big Data | Data
Modeling | Strategic Planning | Risk Mitigation | Change Management | Anti-Money Laundering |
Financial Services | Regulatory Compliance | Computer Architecture | Organizational
Development | Enterprise Resource Planning | Data Mining | Business Intelligence | Product
Development | Data Visualization | IT solutions architect | Statistical data modeling | Financial
analysis and risk assessment
TECHNICAL SKILLS
SAS | SQL | Python | R | Data warehousing | Jira | Confluence | SharePoint | Actimize | Google
Cloud Platform (GCP) | Hadoop | Agile and waterfall development
ORGANIZATIONAL SKILLS
Effective communication skills | Strong presentation skills | Strategic mindset | Leadership and
managerial skills | Organizational transformation leader | Seasoned IT (Information Technology)
professional | Facilitation | Negotiation | Team building | Mentoring
EDUCATION
Master of Public Policy – Harvard University, John F. Kennedy School of Government
Master of Science, Computer Science and Engineering – University of Michigan
Bachelor of Science, Electrical Engineering and Computer Science – Princeton University