Introduction to Marketing

3. MARKETING
PROJECT
Group members
TOUQEER
AHMED
TOUSEEF
AFZAL
HASSEB
FAKRAZ

4. INTRODUCTION
 MENU introduces a wide range of cuisine from the house
of Seasons ranging from Prime Cuts (Fresh & Frozen), Ready
to Cook and Ready to Eat products. Each product is carefully
prepared by our finest chefs using quality ingredients and
finally frozen to retain the mouth-watering taste for you and
your family - anytime, anywhere.

5. HISTORY
 1962 HAJI M.BASHIR CHAIRMAN ENTERED FLOUR
MILING BUSINESS
 PUNJAB RICE AND FLOUR MILLS
 NATIONAL FLOUR AND GERNAL MILLS (1968 )
 SEASONS SNACKS AND SEASONS FOODS (2006)
 PROCESSING AND DELIVIRING PROCESSED
CHICKEN

6. MISSION
To build and maintain a trusted reputation among our customers and to
provide superior quality, safe & Healthy, mouth-watering Zabiha Halal meat
products by bringing Earth’s Resources to Life.
VISION
We transform natural raw materials into value-added items that sustain and
enhance life. We value our environment not only because we depend on the
continued availability of natural resources for our livelihood, but also because
good stewardship of air, land, and water is the right thing to do.
.

7. INVESTMENT
 Presently 60 nationwide outlets
 Over 2500 employees
 Over 100 billion is invested by its sister companies and
different owners namely directors
 Taxes and duties are paid regularly
 Revenue and profit is calculated by professionals hired by HR
department

8. PRODUCTS
 Ready to Cook
 Ready to Eat
 Wheat based
 Frozen chicken
 Vegetarian products
 Sea Foods.

9. TARGET MARKET

10. TARGET MARKET
 A particular group of consumers at which a product or service is aimed.
 Menu targets upper middle class and upper class
 Restaurants, hostels are using ready to cook and ready to eats products makes
it much easier for chiefs to cook food and serve fast
 (KFC) is the best example of this they take burger fillets. Which helps their
staff and service to look quicker
 Its save a lot of time in kitchen for housewives so they could do other work
 Ready to cook and ready to eat products makes it easy for school kids to take
their lunch

11. MARKETING
SEGMENTATION
Demographic segmentation (age race religion income )
Geographic segmentation ( cities regions )
Physiological segmentation (personality attitudes)
Behavioral segmentation ( knowledge response )

12. HALAL CERTIFICATIONS
FOR ZABIHA HALAL
 Jami’ah Na’imiyyah
 Minhaj-ul-Hussain
 Jamia Markaz-Uloom-e-Islamia
 Jami’ah Ashraffia
 HACCP certification
 Animal Quarantine Certification by the Ministry Livestock
Pakistan

13. COMPETITIVE MARKET
K&Ns
SUFI FOODS
DAWN FOODS

14. COMPARATIVE ADVANTAGE
Producing healthy chicken with mouth watering
taste .
Our own poultry fields
Sea food
Wheat products

15. PRICE
Geo graphic
Setting prices for customers located in different
parts of country.
Menu dose it regionally (Central North South )

16. PROMOTION
 MEMBERSHIP CARD
 RAMZAN OFFER
 Bills boards
 TV adds
 Flyers
 Messages to customers
 Social media
 Company website

17. HIERARCHY
 To run a company and achieve development & growth
 Directors
 CEO
 RSM (REGIONAL SALE MANAGER)
 ASM (AREA SALE MANAGER)
 REGIONAL ACCOUNTANT
 CODINATOR
 SALE ASSOCIATES

18. SWOT
Strengths:
 Free home delivery service
 Brand name
 Sister company of well-established season’s canola
 Wide range of products than its competitors
Weaknesses :
 Due to High prices lower middle class and lower class could not afford to buy
 Due to perishable nature and temperature abuse goods cannot be kept for long
without specific conditions
 Nationwide fewer outlets than its competitors

19. SWOT
Opportunities :
 Country wide capturing cities
 New product development
 Due to fast life people are coming towards frozen food products
THREATS :
 Competitors
 Diseases in chicken
 Some frozen dinners are very high in fat.

20. COMPETITORS
K &N’S
Sufi Foods
Dawn Foods

21. WASTE REDUCTION:
 Feeding Poultry Litter to Ruminants
 Poultry litter is a mixture of poultry manure, spilled feed, feathers,
and bedding materials (such as wood shavings, sawdust, peanut hulls,
shredded sugar cane, straw etc). Some will be shocked to discover that
poultry litter can be fed to ruminants like cows, goats and sheep.
Some will wonder how beneficial it is and its health implication to
both ruminants and man.

22. CSR

23. SOCIAL RESPOMSIBILITIES
 GO GREEN PROJECT
 Ashrafi National Educational Trust
Ashrafi National Educational Trust (ANET), established in
1988, is a non-profit welfare organization that was founded by
Seasons Group of Companies to manage nonprofit educational
institutions in the district Sheikhupura

24. CHESS MATCHES

25. From our visit to menu outlet we came to know about their company we find it
quite interesting and expecting visit as by meeting their staff and their daily
routine work everybody dose his work with 100% efficiency their first priority
is to serve customers and make them happy and satisfy. And most importantly
we get to know about different marketing strategy which they make for
different promotions and . we are some how able to understand company
employment hierarchy that how their crew and staff is ranked according to
SOP
We also gained the information about the target market. We are also told their
social responsibilities that they are full filling
Over all seasons menu is a complete firm that provides mouthwatering
products to its customers and satisfy their needs and wants by improving their
current product quality and developing new products and services like home
delivery etc

26. Regional sale manager ( Asad Javed )
Coordinator ( Shahrukh Ali )
Menu outlet staff ( Cant Rawalpindi )
Company website (menu.com.pk/ )