Juice Company... Creation of New company , Strategies that can be followed after the Creation,

1. Royal Desire™
(Delicious Drink)

2. Presented By….

3. INTRODUCTION
 Royal Desire has been the preferred choice of
consumers when it comes to packaged juices.
 Made from best quality fruits, and vegetables which
offers not just great taste, but also natural ingredients.
 Loaded with the power, Royal Desire juices have all
the necessary Nutrients that keep you active all day
long..

4. OUR PRINCIPLE

5. VISION

6. MISSION
“To be a part of peoples life by offering
Quality Product at Affordable Price..”

7. LOCATION

8. ROYAL DESIRE INDIA LTD.

9.  Selection of the employees is done
on the basis of their qualification,
skills, and abilities for the
respective jobs.
 Company Undertakes training
programs for employees as well as
workers.
 For Company Training not an
expenditure, but an investment.
 Employment is in the ratio of 60:40,
where 60% is for specialized
Educated people from Urban &
40% from the Rural ( To Generate
Employment)

10. ROYAL DESIRE FAMILY
Fruit Juice
Vegetable Juice
Flower Juice
FruNergy

11. OUR EXCITING VARIANTS
IN FRUIT JUICE
 JUICY MANGO
 FRESH ORANGE
 YUMMY CHERRY
 SWEET APPLE
 DELICIOUS GRAPES
 REFRESHING

12. TM
TM
TM
TM TM

13. Red Beet
Juicy Tomato
Power Spinach
Fresh Carrot
Metha Karela
Vibrant Parsley
Celery (Berry Celery)

15. Rose Juice
Hibiscus Juice
Elder Flower Juice

17. INTRODUCING A NEW DRINK
TO REFRESH YOU..
What is Frunergy…?
FruNergy is a new concept ..
It is the combination of Fruit and Energy.
Targeted at the Working Group ,
FruNergy will give you Instant Energy
along with the essential Nutrients of Fruits..
It will Wash out all your Stress and give you the
Instant Energy required to work for the Day..

18. PRODUCT FRU-NERY
Royal Desire

19. RAW MATERIALS
Himachal Pradesh Maharashtra - Ratnagiri

20. Himachal Pradesh
Maharashtra - Nagpur

21. Andhra Pradesh Maharashtra

22. Spinach Tomato
Beetroot Carrot
Raw Material - Maharashtra

23. Hibicus - Nashik (Maharashtra) Elderflower Cordial –Nashik (Maharashtra)
Rose – Nashik (Maharashtra)

24. Sorting
Washing
Peeling
Cutting Extracting
Mixing
Filling
Capping Labelling
Cooling
Storing
MANUFACTURING PROCESS

27. Manufacturing Process

29. OUR DISTRIBUTION HOUSE IN INDIA
(WAREHOUSE)
In order to Avoid Shortage of Goods we have our
Distribution Centers in most of the parts of India..
We have Our main warehouses to Store our
Product at
#Mumbai
#Chennai
#Kolkata
#Delhi
#Bangalore

30. WAREHOUSE

36. DISTRIBUTION CHANNELS
AVILABLE AT VARIOUS OUTLETS OF BIGBAZAR AND RELIANCE
FRESH.
AVILABLE AT YOUR NEAREST RETAIL STORES.

37. WHERE CAN I GET IT …?
Available at
Also available at your Nearest Retail Stores..

40. TOTAL QUALITY MANAGEMENT

41.  Rejected Leftovers are used for Making
Fertilizers.
 Replace our 10 Empty Juice Packets with 1
Brand New Packet of Royal Desire..

43. Pricing Strategy –
Market Penetration

44. PRICES OF PRODUCT
Quantity Fruit and
Vegetable
Flower FruNergy
200 ml Rs. 12 Rs. 20 ---
500 ml --- --- Rs. 70
800 ml Rs. 40 Rs. 70 ---
1.2 ltr Rs. 60 --- ---

45. TARGET AUDIENCE

47. Be Healthy and Fit

49. We Believe that a Company cannot survive on one
Product alone..
So we have Research and Development Department
to bring Innovation….
“Continuous Change Is Needed”

50. CSR INITIATIVES..
For growth to be responsible, it
should go beyond numbers. It
should do good to the society, create
a better world. That's the kind of
growth that Royal Desire India Ltd.
believes in, and constantly strives
for…

51. Akanksha Foundation

53. 8655141363 care@royaldesire.in 1800-30-100-105