Social Meda Advertising Options offered by Total Online Recruitment Advisors Promote your jobs across social media.

1. Social Media Advertising Solutions
Client Recruitment

2. Recruitment Marketing
We offer…
… a simple and unique way to capture candidates from social media –
without the headache of creating and managing your own social recruiting
presence.

3. Recruitment Marketing
What we do
We design, create, and manage social media recruiting campaigns that deliver.
From start to finish we take care of:
• Copy writing
• Ad design
• Custom audience definition
• Platform selection
• Budget optimization
• Content moderation
• Response management
• Tracking and reporting

4. Problems we solve
• Lack of response
• Lack of qualified response
• Lack of ATS traffic
• Lack of new sourcing options
• Lack of social media presence
• Lack of event attendance
• Lack of brand awareness and engagement
Recruitment Marketing

5. How we target candidates
• Position / Title
• Employer
• Industry Experience
• Education
• Accreditation / Affiliations
• Hobbies & Interests
Recruitment Marketing
1,400 with 10+
years experience
3,200 with 2+
years experience
3,600 with direct
Construction
experience
5,300 total
Estimators
Example:
Construction Estimators
Los Angeles, CA

6. Mobile Apply
Capture candidates in seconds
with a mobile apply form
• 95% of social media users are on mobile
• In the office, on the train, out to lunch,
capture candidates anywhere, anytime
• Takes just seconds to apply
• Eliminates ATS drop-off
• Secure way to capture qualified applicants
Recruitment Marketing

7. Facebook Ads
Promote your jobs across the largest
social media platform in history
• Sponsored Ads are highest visibility
• Different ad types for targeting both
active and passive candidates
• Low cost source of high-volume hires
• Drive traffic to an ATS/URL or capture
candidates with a mobile optimized
contact form
Recruitment Marketing

8. Instagram Video Ads
Engage your audience with video/slideshow ads
Recruitment Marketing

9. Hiring Events
Have your event promoted across social media
• Reach thousands of active job seekers
• Generated hundreds of event attendees
• Drive pre-event registrations
• High engagement rates drive low cost hires
Recruitment Marketing

10. LinkedIn Display Ads
Promote jobs in the most visible place
on LinkedIn: The newsfeed
• High visibility ads
• Desktop & mobile display
• Extremely detailed targeting options
• Target users by title, employer, education,
accreditations, industry, experience level, and more
• Drive responses to your ATS or mobile apply form
Recruitment Marketing

11. LinkedIn InMails
Reach thousands of pre-screened
candidates quickly and affordably with a
tailored invite to apply
• Leverage LinkedIn’s extremely detailed targeting
options
• Time and cost-efficient way to reach a mass
audience
• As low as $0.30 per message
• Promote an ATS link or contact form
• Average open rate 55%+
Recruitment Marketing

12. Twitter Ads
Engage a highly educated, high earning audience
• Highly qualified, professional audience
• Low cost source of new applicants
• Ideal for Sales, Finance, Management, Marketing,
Engineering, Legal, and other Professional roles
• Drive traffic to an ATS/URL
Recruitment Marketing

13. Pinterest Ads
Tap into the fastest growing social media platform
People on Pinterest are there to take action.
Target users based on their hobbies & interests
Drive applications from a new and growing user base
Recruitment Marketing

14. Multi-platform campaigns
LinkedIn
Twitter
Instagram
Facebook
Partner sites and mobile apps
Recruitment Marketing
Pinterest
Bring it all together
with a multi-platform
campaign and reach
your ideal candidate
wherever they may
be.

15. Trusted by many leading brands
Recruitment Marketing

16. Thank You
Toby Rice
Contact us at:
http://totalora.com/contact
Recruitment Marketing