1. About
Introduction:
This is a short introduction about “Tony Brady” at Iconoclasses as a
coach. Why I became interested in coaching, what motivates me to help
others, and what I consider my strengths are as a coach.
Age should not be a deterrent to physical ability:
“How old would you be if you didn’t know how old you are?”…
Satchel Paige
MOTTO: “Life is about feeling–Touches on your skin, both passionate and icy, Anything other than normal, the

2. average, the lukewarm”
Iconoclasses Coaching;
Coaching, in its simplest form, means to train, tutor or give instruction. It
is an excellent skill that can be used to enhance growth and performance,
as well as promote individual responsibility and accountability.
Iconoclasses coaching is an ongoing process which helps build and
maintain effective athlete and coach relationships.
Iconoclasses coaching can help identify an athlete’s growth, as well
as help plan and develop new skills. Using their skills, coach’s evaluate
and address the developmental needs of their athlete’s and help them
select diverse experiences to gain necessary skills. Coach’s and
athlete’s can work collaboratively on developing plans that might
include training, new programs, life style enrichment, self-study, or
work levels and intensities.
There are many types of coaching elements that provide a framework of
the coaching process. The following are examples of the basis elements
that are essential when it comes to performance coaching:
Building Trust – Trust is key to coaching. The coach and athlete’s
relationship must have some level of trust for coaching to work. A mutual
interest in the success of the other is critical. Trust can begin to develop
through open, honest feedback and respect.
Defining the Issues – The coach should seek information from the
athlete’s to better understand the issue or performance in question. The
emphasis is not on proving who is right or wrong, but on gathering
information in a non-judgmental manner.
Coaching for Success – Taking athlete’s from compliance to commitment
can be difficult. Finding or creating that factor means sometimes helping
the athlete’s get in touch with what matters to him/her – what are his/her
internal goals. Sometimes this is best achieved through the use of open-
ended questions leading to the athlete’s self discovery.

3. Creating a Plan of Action – For the purpose of buy-in and commitment,
the coach and the athlete’s should jointly create the training/action plan.
The plan should include performance goals that are simple, measurable
and attainable.
Feedback: – Feedback is the primary tool used to provide athlete’s with
information and guidance. Feedback consists of two-way communication.
The athlete’s feedback provides coach’s with clues regarding how they
are hindering or aiding their own race and training quality or performance.
Some Personal History:
I have mentored people towards completing their first 1/2 marathon, first
marathon, 70.3 IRONMAN & 70.3 IRONMAN, as well as assisted people
towards improving their trail running while often reaching new PB’s
(Personal Best’s) along the way.
But we don’t only help beginners I have assisted intermediate and
advanced runners and Triathaletes to beat long held P.B.s in Half
Marathons, Marathons, IRONMAN & 70.3 IRONMAN to World
Championship Level.

4. Tony Brady has personally competed and completed as following (after starting Triathlon at age 55 Years, now
63 years at time of writing.)
Several Full Marathon’s and Half Marathons races
(I run in training at least 30 x Half Marathons+ a year in
training)
Boston Marathon
World Championships: IRONMAN-KONA
70.3 World Championships: IRONMAN-Mooloolaba
7 x Full Ironman
5 x 70.3 Ironman
An All World Athlete (AWA)
Won the Australian National Long Course Championship
World Championship-Sprint Distance

5. World Championship-Long Course distance
Multiple Olympic (Standard) distance events.
Multiple Sprint distance events.
Multiple Tin-Man & Challenge events.(Link to first year in Sport-Post
Mortem)
Don’t let the age of your birth certificate be the determining factor of
the age of your body, think of the … “Joshua Tree”
Memorabilia
Prior to Triathlon, I participated in the sport of Endurance Horse
Riding for 12 years in Victoria and South Australia.
Competing in 40km, 80km, 100km & 160km one day events, and
200km, 240km two day events.
Tom Quilty “Gold Cup” The premium Endurance Riders event
(Equivalent in statue as KONA)
I was the Treasurer of the South Australian Endurance Horse Riders

6. Association (SAERA) for 2-Years, and active at committee level in
Victorian (VERA).
Other sports of included Motocross, Endurance Motocross Events
(including there Original BP-HATTA Lakes Rallies), Rugby Union,
Water-Polo and Australian Rules Football.

7. Avondale Katrina-Tony Brady
For the age of 13 years, I have had a continuous participation of some
form of organised sporting activity, along side participation for pure
pleasure . At time of writing this I am now 63 years, and my passion has

8. not abated.
I am currently in training for the 2016 Xiamen China 70.3 IRONMAN,
with a goal to win my AG (60-64), and win a spot for the KONA 2017
World Championships. (the MECA of IRONMAN, and one of the most
exciting AG Events in the world)