Assessment 1 for RMIT GLOCO14. By Tom Russo

1. Tom Russo
Media Coordinator, constantly engaging with the
changing media landscape and its digital future. Deep
understanding of media, developed while completing a
Master of Comms. Lifelong musician, passionate about
travel, culture and the digital world.
ID Hub: http://tomrussogloco.flavors.me/

2. Description of Persona
I intend to project my professional persona consistently
across a range of platforms. The persona reflects:
• My position as a media coordinator at a leading global
agency, and related grasp of the current media
landscape
• My understanding of cutting edge theory through
completion of a Master of Communications
• My reality as a young digital-savvy early adopter of
technologies and platforms
• My passion for, and knowledge of culture and what’s
happening in the world
• My status as a well-travelled and socially aware person

3. Rationale
My rationale for projecting this professional persona:
To ensure that my web presence, content and
discussion is as relevant and engaging as possible
for my target audiences, being:
• Other media and communications professionals
• Potential employers
• People interested in the current media and digital
landscapes – especially young people
(Note: I am careful to keep it authentic and true to
my ‘voice’; I do not want to shape my ID only to
superficially pander to these audiences)

4. Appeal to Target Publics
• To other media professionals: A source of knowledge,
a partner for professional networking, collaboration,
and discussion around industry issues
• To potential employers: A switched on, engaged,
knowledgeable candidate for future career
opportunities
• For people interested in media and digital: A source of
entertaining and enlightening content, a partner in
discussion and debate around these areas
The full branding approach I used to create this ID:
http://tomrussogloco14.blogspot.com.au/2014/08/constru
cting-my-professional-identity.html

5. Strategies to Achieve Persona
• Projecting persona consistently across platforms
Twitter, Blogger, Tumblr and Google+
• Publishing relevant content and attempting to
engage audiences around media and digital
issues
• Utilising strengths of each platform: Hashtag
conversations on Twitter, posting multimedia on
Tumblr, using Blogger for discussion of course
content
• Tone of voice is relaxed, but still informed,
reflecting ID. Sometimes irreverent
• Posting consistently, not too often (annoying) or
too infrequently (doesn’t build profile)

6. Blog Posts
Thinking about identity in a Liquid Modern age
http://tomrussogloco14.blogspot.com.au/2014/08/ho
w-do-we-think-about-identity-in.html
Media Mapping: The inescapable nature of media
http://tomrussogloco14.blogspot.com.au/2014/08/me
dia-mapping-inescapable-nature-of.html
Platform research on Tumblr: A parent-free creative
zone
http://tomrussogloco14.blogspot.com.au/2014/08/pla
tform-research-on-tumblr-parent-free.html

7. Twitter Activity
Engaged in hashtag conversations around media and digital on Q&A and
7.30, as well as class discussions. Got Favourited & Retweeted by strangers

8. Tumblr Activity
Used Tumblr to post thought provoking content around media and digital
including articles, graphics, reports, video, links. Followed and reblogged others

9. Platforms
• Flavors.me is my ID Hub, linking to Twitter, Tumblr and Blogger (LinkedIn to come)
• Flavors.me does not allow link to G+, so I put a link to ID Hub in my G+ profile