1. The Guttenburg Design Principle
The PrimaryOptical Area
StrongFallow Area
WeakFallowArea The Terminal Area
Axisof Orientation
Thistellsyouthat Liam
neesonisinthe movie.It
alsosays whatthe title of
the movie is.All thisat
the top of the screento
make youwant to see
the rest of it.Anchoring
youin to watchthe film.
All thatis inthere is
prettymuch justthe
same as what isinthe
primaryoptical area
thisisto make sure the
title andliamneesons
name is seenbythe
viewer. The poster
looksveryHollywood
the way theyhave put
the name of the movie
at the topof the
poster.
All thatis inthisis a gun in
liamneesonshandtofuther
linkthe movie todeathand
the rest of the information
whichisat the bottomabout
the film.Inmagazinesthere is
normallythe prize or
somethingthatyoucan win.
Thisis because itisthe area
where people don’tlookat
first
All thatis inthe terminal areais
some more informationaboutthe
filmsuchas the release date,there
isalso a cross whichlinksthe movie
to death.

2. The Guttenburg Design Principle
Genre Codesand Conventions-
 Illusionstolife anddeath
 Lonelymanneredwriting,thiscoversthe bloodanddangeraspectsof the poster/film.
 Reflectionatthe bottomof the poster suggestswater/bloodthissignifiesthat there isgoing
to be deathin the film.
 Graveyardbringsacross a supernatural feel tothe poster/film.
 The gun in hishandsuggestsdanger.
Anchorage-
 The fact the producerschose liamneesonforthe filmanchorsthe audience becausehe isa
star that has had successfromfilmssimilartothisone
Modesof Address-
 The way liamneesonislookingatyou,makingyoufeel like he meansbusinessandisona
mission. Thisisanotherthingthatmakesthemwantto come watch itas itbringsup a sense
of mysteryasyouwant to knowwhyhe looksso serious.